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Show Results For
- All HBS Web
(845)
- News (224)
- Research (499)
- Multimedia (6)
- Faculty Publications (253)
- March 2024
- Teaching Note
Sonder Holdings Inc.: Using Technology to Solve Hospitality's Frictions
By: John A. Deighton and Leora Kornfeld
Teaching Note for HBS Case No. 922-039. Digital disruption is challenging the hospitality industry. Traditional hotels face competition from platforms, most visibly Airbnb but also the homeshare divisions of online travel agencies such as Expedia and Booking.com, that... View Details
- November 2010 (Revised January 2012)
- Teaching Note
Sony and the JK Wedding Dance (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510064. View Details
- January 2009
- Teaching Note
Obama versus Clinton: The YouTube Primary (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [509032]. View Details
- 2012
- Report
Economic Value of the Advertising-Supported Internet Ecosystem
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "Economic Value of the Advertising-Supported Internet Ecosystem." Report, Interactive Advertising Bureau, New York, September 2012.
- November 2014
- Article
Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web
By: John A. Deighton and Leora Kornfeld
The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas intelligible only to their creators. And yet, surely, something... View Details
Deighton, John A., and Leora Kornfeld. "Beyond Bedlam: How Consumers and Brands Alike Are Playing the Web." GfK Marketing Intelligence Review 6, no. 2 (November 2014): 28–33.
- April 2014 (Revised May 2014)
- Teaching Note
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
- March 2013
- Supplement
The Ford Fiesta
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Ford Fiesta." Harvard Business School Video Supplement 513-704, March 2013.
- October 2010
- Teaching Note
Nettwerk: Digital Marketing in the Music Industry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510055. View Details
- September 2019 (Revised September 2019)
- Case
Facebook Fake News in the Post-Truth World
By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
- 12 Mar 2013
- First Look
First Look: March 12
A. Arnaout Publication:Nature Biotechnology Abstract Advances in biotechnology have fueled the generation of unprecedented quantities of data across the life sciences. However, finding analysts who can address such "big data"... View Details
Keywords: Sean Silverthorne
- October 2009 (Revised March 2012)
- Case
Nettwerk: Digital Marketing in the Music Industry
By: John A. Deighton and Leora Kornfeld
How is music marketed in the digital era? Nettwerk Music Group built on its foundation as a social, grassroots marketer of music and artists and emerged as a leader in the Internet-enabled social media environment. For most of the past decade Nettwerk CEO Terry McBride... View Details
Keywords: Music Entertainment; Product Marketing; Network Effects; Sales; Social and Collaborative Networks; Online Technology; Media and Broadcasting Industry; Music Industry
Deighton, John A., and Leora Kornfeld. "Nettwerk: Digital Marketing in the Music Industry." Harvard Business School Case 510-055, October 2009. (Revised March 2012.) (request a courtesy copy.)
- March 2004
- Teaching Note
Siebel Systems: Anatomy of a Sale, Parts 1, 2, and 3 (TN)
By: John A. Deighton and Das Narayandas
Teaching Note to (9-503-021), (9-503-022), and (9-503-023). View Details
Keywords: Technology Industry
- 2022
- Afterword
The Internet's Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
Deighton, John A., and Leora Kornfeld. "The Internet's Effects on Consumption: Useful, Harmful, Playful." Afterword to The Routledge Handbook of Digital Consumption. 2nd ed., edited by Rosa Llamas and Russell Belk, 529–539. Routledge, 2022.
- June 2010 (Revised January 2021)
- Teaching Note
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
Teaching Note for 510057. View Details
- March 2010 (Revised August 2010)
- Teaching Note
Slanket: Responding to Snuggie's Market Entry (TN)
By: John A. Deighton and Leora Kornfeld
Teaching Note for [510034]. View Details
Keywords: Market Entry and Exit
- April 2008
- Teaching Note
Marketing Chateau Margaux (TN)
By: John A. Deighton and Leyland Pitt
Teaching Note for [507033]. View Details
- 2022
- Working Paper
The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful
By: John A. Deighton and Leora Kornfeld
This chapter considers how digital culture has changed over the past decade, as the internet has grown its scope and user base. Billions around the world connect daily to an ever-expanding set of applications. A framework for thinking about digital effects is offered:... View Details
Deighton, John A., and Leora Kornfeld. "The Routledge Handbook of Digital Consumption, Chapter 41: The Internet’s Effects on Consumption: Useful, Harmful, Playful." Harvard Business School Working Paper, No. 22-049, January 2022.
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry
Deighton, John A., and Leora Kornfeld. "Harvard Business School Executive Education: Balancing Online and Offline Marketing." Harvard Business School Case 510-091, February 2010. (Revised March 2012.) (request a courtesy copy.)
- October 2000 (Revised November 2005)
- Case
Hilton HHonors Worldwide: Loyalty Wars
By: John A. Deighton and Stowe Shoemaker
Hilton Hotels regards the frequent guest program as the industry's most important marketing tool, directing marketing efforts at the heavy user. What is Hilton to do then, when a competitor ups the ante? This case illustrates the economics of frequency marketing in... View Details
Keywords: Customer Relationship Management; Decision Choices and Conditions; Brands and Branding; Competitive Strategy; Accommodations Industry
Deighton, John A., and Stowe Shoemaker. "Hilton HHonors Worldwide: Loyalty Wars." Harvard Business School Case 501-010, October 2000. (Revised November 2005.) (request a courtesy copy.)
- August 1995 (Revised January 1997)
- Exercise
Consumer Behavior Exercise (C)
By: John A. Deighton and Susan M. Fournier
Students are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g.,... View Details
Keywords: Consumer Behavior
Deighton, John A., and Susan M. Fournier. "Consumer Behavior Exercise (C)." Harvard Business School Exercise 596-041, August 1995. (Revised January 1997.)