Publications

07 Dec 2011
Research & Ideas

Are Creative People More Dishonest?

behavior. It's a sobering thought in a corporate culture that champions out-of-the-box thinking. "In any organization, especially in contexts that are global and very competitive, there is so much focus on trying to be innovative and... View Details

Keywords: by Carmen Nobel; Advertising

March 2023
Case

Woven Planet - Designing Software for the Car of the Future

By: Gary P. Pisano and Catherine Piner

Founded in 2021, Woven Planet Holdings—a subsidiary of Toyota Motor Corporation—was developing Arene, an automotive software platform consisting of an operating system, development and simulation tools, and a cloud-based service that could store and analyze vehicle... View Details

Keywords: Technology; Automated Driving; Innovation; Organizational Culture; Applications and Software; Safety; Product Launch; Product; Auto Industry; Technology Industry

August 2011
Case

Martha Rinaldi: Should She Stay or Should She Go?

By: Linda A. Hill and Mark Renella

Martha Rinaldi has been an assistant product manager at leading beverage company Potomac Waters since graduating from business school. Rinaldi is frustrated by her relationships with her boss and a close co-worker. Even though she works hard to please her manager, she... View Details

Keywords: Interpersonal Relations; Management Styles; Managing Up; Career Planning; Conflict; Management Style; Interpersonal Communication; Personal Development and Career; Organizational Culture; Relationships; Performance Evaluation; Conflict and Resolution; Power and Influence; Food and Beverage Industry

04 Feb 2002
Research & Ideas

How a Juicy Brand Came Back to Life

conclusion that many marketing professionals are likely to resist: There is a vital interplay between the challenge a brand faces and the culture of the corporation that owns it. When brand and culture fall... View Details

Keywords: by John Deighton; Food & Beverage

10 Oct 2017
News

Radical Transparency Can Reduce Bias — but Only If It’s Done Right

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

According to a new book by Harvard Business School's Ranjay Gulati, it is customer-centric firms—those with a so-called outside-in perspective—that are most resilient during turbulent markets. An outside-in perspective means that View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

01 Apr 2013
Research & Ideas

First Minutes are Critical in New-Employee Orientation

The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it wrong. In many firms, employee... View Details

Keywords: by Carmen Nobel; Web Services; Service; Telecommunications

11 Apr 2012
Research & Ideas

The High Risks of Short-Term Management

Companies that manage for short-term gain rather than long-term growth have been blamed for everything from popularizing celebrity CEOs to causing a significant chunk of the current financial crisis. Now new research findings suggest that... View Details

Keywords: by Sean Silverthorne; Financial Services

04 Dec 2019
Book

Creating the Experimentation Organization

subtle tweaks to everything from varying shades of color to alternative placement of links and menu options for booking properties. It’s part of an innovative culture of experimentation that pervades every aspect of how the View Details

Keywords: by Michael Blanding

Pietro Satriano

Pietro Satriano is a Senior Lecturer at Harvard Business School. He sits on the boards of CarMax, the largest omni-channel used car retailer in the U.S. and Metro, a large regional grocery retailer in Canada. Pietro advises a number of food-tech startups and acts... View Details

June 2016
Article

Wicked Problem Solvers: Lessons from Successful Cross-industry Teams

By: Amy C. Edmondson

Companies today increasingly rely on teams that span many industries for radical innovation, especially to solve “wicked problems.” So leaders have to understand how to promote collaboration when roles are uncertain, goals are shifting, expertise and organizational... View Details

Keywords: Groups and Teams; Leadership Style; Collaborative Innovation and Invention

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31 May 2011
Research & Ideas

Japan Disaster Shakes Up Supply-Chain Strategies

The full cultural and sociological aftershocks of the earthquake in Japan—the worst disaster to hit the country since World War II—are washing like a tsunami across many industries as manufacturers and their customers scramble to replace... View Details

Keywords: by Dennis Fisher; Auto; Technology; Computer; Electronics

January 2025 (Revised April 2025)
Case

Mercado Libre: The Best Is Yet to Come

By: Krishna G. Palepu, Fernando Fragueiro, Carla Larangeira and Mariana Cal

In 2024, Marcos Galperín, CEO and co-founder of Mercado Libre, reflected on its 25-year rise as Latin America’s largest marketplace, fintech leader, and most valuable public company. With operations spanning 18 countries and a robust ecosystem combining e-commerce,... View Details

18 Jul 2017
First Look

First Look at New Research and Ideas, July 18, 2017

instant photography. Under the leadership of its mercurial founder Edwin Land, the company regularly released new instant cameras and films, often without any market research. Land created a culture of... View Details

Keywords: Sean Silverthorne

04 Oct 2021
What Do You Think?

How Do We Make Sure the Right People End Up with Power in Organizations?

in his upcoming book, Win From Within: Build Organizational Culture for Competitive Advantage, available in January 2022. References: Julie Battilana and Tiziana Casciaro, Power, for All: How It Really Works and Why It’s Everyone’s... View Details

Keywords: by James Heskett

Spring 2012
Article

Sustainability at Dow Chemical

By: Robert G. Eccles, Kathleen M. Perkins and Mark Weick

Dow Chemical Company, which was founded in 1894, is now the second-largest chemical company in the world. From the outset, the company has been committed to high-technology research and commercial innovation in chemistry, advanced materials, and agro-sciences. But if... View Details

Keywords: Value Creation; Corporate Strategy; Chemicals; Environmental Sustainability; Innovation and Invention; Chemical Industry

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11 Jul 2019
Sharpening Your Skills

Deconstructing 'Customer Experience'

dream come true. But then Amazon's data-driven efficiency met the customer-driven culture at Whole Foods—and the shelves began to empty. How an Order Views Your Company Managers should imagine the customer... View Details

Keywords: by Sean Silverthorne; Retail; Service

January 2012 (Revised June 2013)
Case

Dow Chemical: Innovating for Sustainability

Dow Chemical is one of the few major American industrial corporations that was founded in the late 19th century that is still in existence. From its origins producing bromine out of the brine underneath Midland, Michigan, the company has evolved from a diversified... View Details

Keywords: Innovation Strategy; Environmental Sustainability; Chemical Industry