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  • 02 Jan 2014
  • News

The Power to Change

Entrepreneur-in-Residence at Harvard Business School. Yet for all his big thinking, Wilcox doesn't necessarily view himself as a visionary. He says he's more the guy to help transform the View Details
Keywords: Ralph Ranalli; Business and Environment Initiative; Scientific Research and Development Services
  • September 2016 (Revised March 2017)
  • Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons
This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science
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  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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  • September 2020
  • Case

The Black New Venture Competition

By: Karen Mills, Jeffrey J. Bussgang, Martin Sinozich and Gabriella Elanbeck
Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to do something to make a difference for... View Details
Keywords: Startup; Start-up; Startup Financing; Startups; Start-ups; African-American Protagonist; African-american Entrepreneurs; African-american Investors; African-Americans; African-American Women; Black Leadership; Black Inventors; Black Entrepreneurs; Harvard Business School; Harvard; Business And Society; Early Stage Funding; Early Stage Finance; Technology Entrepreneurship; Discrimination; Technology Ventures; Entrepreneurial Finance; Entrepreneurial Financing; Business Plan; Business Startups; Business Ventures; Financing and Loans; Business Growth and Maturation; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small Business; Leadership; Information Technology; Competition; Technology Industry
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  • Web

IFC India 2025: HBS Visits Jindal Steel Works (JSW) Steel Dolvi Plant - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series View Details
  • 08 Sep 2020
  • Blog Post

2+2 Where Are They Now Spotlight: Ashley Zumwalt-Forbes (MBA 2017)

to work in industry in order to develop my competence as an engineer, but I also knew that I wanted to transition out of big business after achieving that competency and found a company. The HBS 2+2 process... View Details
  • Web

Research Links: Records of Railroad Companies & Personal Papers - Railroads and the Transformation of Capitalism | Harvard Business School

HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Railroads: The Transformation of Capitalism Introduction The Pre-Industrial Era The First View Details
  • 02 Apr 2007
  • Lessons from the Classroom

Making the Move to General Manager

thirty different countries, more than fifty different industries, and all functional areas. Participants typically lead (or are about to assume leadership positions) at the business unit, division, or country level. The first View Details
Keywords: by Martha Lagace
  • 20 Dec 2010
  • Research & Ideas

Panama Canal: Troubled History, Astounding Turnaround

A favorite topic of historians and palindrome fans alike, the Panama Canal has perpetually changed the international trade business. In their new book, The Big Ditch: How America Took, Built, Ran, and Ultimately Gave Away the Panama Canal... View Details
Keywords: by Sarah Jane Gilbert; Transportation
  • 16 Jun 2017
  • News

Does Amazon’s Acquisition of Whole Foods Check Out?

  • 04 Feb 2014
  • News

Reece Shearsmith; David Hockney prints; Blockbusters

  • 25 Nov 2013
  • News

Blockbluster

  • 06 Mar 2025
  • Blog Post

IFC India 2025: Sustainability in Action: Inside Hindustan Unilever’s Public Sanitation and Plastic Recycling Facilities

Professor Vikram Gandhi’s Immersive Field Course (IFC) “Development while Decarbonizing: India’s Path to Net-Zero" delved into the critical aspect of decarbonization and sustainability goals amid India's rapid development. The course presented an opportunity for... View Details
  • Web

Site Credits - A Concrete Symbol: The Building of Harvard Business School 1908-1927 – Baker Library | Bloomberg Center, Historical Collections

HBS Quick Links HBS Home MBA Executive Education Doctoral Programs Faculty and Research Alumni Publishing Site Index HBS Home Contact Us Map/Directions A Concrete Symbol The Exhibition Introduction Educating Business Administrators Core... View Details
  • June 2016
  • Teaching Note

HubSpot: Lower Churn through Greater CHI

By: Jill Avery, Asis Martinez Jerez and Thomas Steenburgh
HubSpot, a web marketing startup selling inbound marketing software to small- and medium-sized businesses, is under pressure from its venture capital partners to rapidly acquire new customers and to maintain a low level of customer churn. The B2B SaaS company is in the... View Details
Keywords: CRM; Customer Acquisition; Customer Retention; Churn Management; SaaS Business Models; Customer Lifetime Value; Venture Capital; Startup; Software; Monitoring And Control; Marketing; Customer Relationship Management; Marketing Strategy; Accounting; Technology Industry; United States
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  • 06 May 2025
  • Blog Post

The Incredible Land of Ice and Fire: Exploring Iceland's Renewable Energy Model for a Changing Planet

Imagine a place where all electricity comes from clean sources, where most cars are EVs and can be charged on almost every street, where daily hot water for homes and pools is drawn from the depths of the Earth, and where sweet tomatoes can grow even in the starkest... View Details
  • 06 Sep 2022
  • Cold Call Podcast

Reinventing an Iconic Independent Bookstore

Keywords: Re: Ryan L. Raffaelli; Retail
  • 01 Sep 2020
  • News

In My Humble Opinion: Screen Tested

A seasoned media executive, Sarah Harden (MBA 1999) was serving as interim CEO of the media company Hello Sunshine when she was brought up short by an early conversation with company founder Reese Witherspoon. “Reese told me that before she did View Details
Keywords: Julia Hanna; women in business; COVID-19; film; media; television; Arts, Entertainment
  • September 2017
  • Case

Tencent

By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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  • 13 Jan 2011
  • News

Mentoring Program Turns Cameras on Its Young Clients