Publications

July 1993
Case

Genzyme Corporation: A Financing History

By: Timothy A. Luehrman and Andrew D. Regan

Genzyme Corp.'s financing history is unusual compared to most biotech companies. This case presents the sequence of financings employed by Genzyme, along with the product--market and corporate-development strategies adopted by Henri Termeer, Genzyme's CEO. As such, the... View Details

Keywords: History; Marketing Strategy; Financing and Loans; Business Strategy; Growth and Development Strategy; Biotechnology Industry

May 2014
Article

Mobile Computing: The Next Platform Rivalry

By: Timothy Bresnahan and Shane Greenstein

Competition to become one of several dominant mobile platforms is intense. Platforms compete for developers, who create applications which make the platform valuable for users. Why doesn't one form of platform governance emerge as superior? This essay will stress the... View Details

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November 2010 (Revised April 2011)
Case

Magna International, Inc. (A)

By: Timothy A. Luehrman and Yuhai Xuan

Magna International, Inc., a Canadian-based automotive parts manufacturer, is considering whether and how to unwind its dual-class ownership structure. A family trust controlled by the founder owns a 0.65% economic interest in the company but has 66% of the votes via a... View Details

Keywords: Family Business; Restructuring; Cost vs Benefits; Governance Controls; Ownership Stake; Family Ownership; Auto Industry; Canada

December 2012
Background Note

Are Daily Deals Good for Merchants?

By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams

In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is... View Details

Keywords: Marketing; Technology; Business Strategy; Digital; Marketing Strategy; Web Services Industry

06 Mar 2007
First Look

First Look: March 6, 2007

as to why people accept cheating by others. Our results indicate that the effect is due at least in part to the failure to notice that unethical behavior is occurring when the change is gradual rather than abrupt. Download the paper:... View Details

Keywords: Martha Lagace

January 1989 (Revised September 1995)
Case

MSDI-Alcala de Henares, Spain

By: Timothy A. Luehrman

Merck & Co., Inc. is evaluating a proposed cost-saving investment by its Spanish subsidiary. The case introduces techniques of discounted cash flow valuation analysis in a multicurrency setting. Can be used to teach basic international parity conditions as they relate... View Details

Keywords: Business Subsidiaries; Cash Flow; Cost Management; Currency; Investment; Management Analysis, Tools, and Techniques; Valuation; Spain

01 May 2012
First Look

First Look: May 1

IBM Authors: Timothy F. Bresnahan, Shane Greenstein, and Rebecca M. Henderson Publication: In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern. Chicago, Ill:... View Details

Keywords: Carmen Nobel

November 2014
Article

Government Green Procurement Spillovers: Evidence from Municipal Building Policies in California

By: Timothy Simcoe and Michael W. Toffel

We study how government green procurement policies influence private-sector demand for similar products. Specifically, we measure the impact of municipal policies requiring governments to construct green buildings on private-sector adoption of the U.S. Green Building... View Details

Keywords: Public Procurement; Green Building; Quality Certification; Environmental Policy; Buildings and Facilities; Environmental Sustainability; Policy; Government and Politics; Green Technology Industry; Public Administration Industry; California

November 1989 (Revised March 1995)
Case

Goodyear Tire & Rubber Co.--1988

By: Timothy A. Luehrman

Set two years after a takeover attempt forced the company to restructure by leveraging up, selling assets, and repurchasing stock. The case affords an opportunity to analyze what effect the restructuring had on: 1) the cost of capital, 2) investment decisions, and 3)... View Details

Keywords: Acquisition; Restructuring; Assets; Cost of Capital; Investment; Competition; Rubber Industry

07 Sep 2011
First Look

First Look: Sept. 7

limitations and constraints others have accepted, and set out to create new realities. This book is motivated by a simple observation: Leadership, innovation, entrepreneurship, creativity, problem solving, business growth-and even... View Details

Keywords: Sean Silverthorne

2013
Working Paper

The Dirty Laundry of Employee Award Programs: Evidence from the Field

By: Timothy Gubler, Ian I. Larkin and Lamar Pierce

Many scholars and practitioners have recently argued that corporate awards are a "free" way to motivate employees. We use field data from an attendance award program implemented at one of five industrial laundry plants to show that awards can carry significant... View Details

Keywords: Motivation and Incentives; Service Delivery; Performance Productivity; Failure; Service Industry

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January 2011 (Revised December 2017)
Case

Tombstones

By: Timothy A. Luehrman and David Lane

This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate... View Details

Keywords: Financial Crisis; Equity; Debt Securities; Bonds; Motivation and Incentives; United States

February 2019
Article

Who Benefits Most in Disease Management Programs: Improving Target Efficiency

By: Timothy Simcoe, Maryaline Catillon and Paul Gertler

Disease management programs aim to reduce cost by improving the quality of care for chronic diseases. Evidence of their effectiveness is mixed. Reducing health care spending sufficiently to cover program costs has proved particularly challenging. This study uses a... View Details

Keywords: Health Economics; Target Efficiency; Diabetes; Disease Management; Program Evaluation; Heterogeneity; Economics; Health; Quality; Health Care and Treatment; Cost Management; Health Industry

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October 1994 (Revised January 2007)
Case

Goodyear Tire & Rubber Company, 1986

By: Timothy A. Luehrman and Joanne C. Chng

Goodyear's transition to radial tires from bias and bias-belted tires was difficult and expensive, but successful. Afterward, in 1983, the company embarked on a major diversification program. Three years later, after investments exceeding $1 billion in oil and gas... View Details

Keywords: Restructuring; Transition; Investment; Diversification; Rubber Industry

19 Apr 2011
First Look

First Look: April 19

the answers in ways that are right for you. By asking these questions, you can craft new strategies for staying on top of your game. Publisher's Link:... View Details

Keywords: Sean Silverthorne

January 2013 (Revised October 2014)
Teaching Note

Tombstones

By: Timothy A. Luehrman

This case consists primarily of excerpts from term sheets and prospectuses for six securities offerings made by US companies during 2009-2010, just after the financial crisis and recession of 2008-09. There are three issues of senior unsecured notes, one floating rate... View Details

Keywords: Debt Securities; Financial Crisis; United States

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

had taken extraordinary steps to avoid failure—either receiving one-off government support, merging with another firm, or submitting to heightened regulation to qualify for future government support. Led by Treasury Secretary View Details

Keywords: Dina Gerdeman

04 Jan 2012
First Look

First Look: January 4

work, highlighting recent psychological investigations that explore the emergence, practice, and implications of colorblindness. We conclude by discussing alternative strategies for managing diversity, underscoring the importance of an... View Details

Keywords: Carmen Nobel

2009
Simulation

Finance Simulation: Blackstone/Celanese: No. 3712.

By: Nabil N. El-Hage and Timothy A. Luehrman

The Finance Simulation: Blackstone/Celanese is based on the landmark acquisition of Celanese AG by the Blackstone Group in 2003. Students play the role of either Celanese or Blackstone and conduct due diligence, establish deal terms, respond to bids and counter-bids,... View Details

Keywords: Bids and Bidding; Finance; Mergers and Acquisitions; Valuation; Leveraged Buyouts; Negotiation