Publications

07 Aug 2018
First Look

New Research and Ideas, August 8, 2018

perks. By 2016, however, the U.S. credit card market had become increasingly competitive, with many credit card companies increasing their sign-on point bonuses for new customers. Chris Cracchiolo, Amex’s... View Details

Keywords: by Sean Silverthorne

23 Oct 2006
Research & Ideas

Will the “Long Tail” Work for Hollywood?

Chris Anderson’s The Long Tail: Why the Future of Business is Selling Less of More is currently one of the more visible proponents of this perspective. Could the long tail really provide increased profits for Hollywood? And is it true... View Details

Keywords: by Julia Hanna; Entertainment & Recreation

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

It’s never been easy to make money in the restaurant industry. A highly fragmented sector dominated by 70 percent independent owners and operators, the average restaurant’s annual revenue hovers around $1 million and generates an... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

06 Jun 2008
What Do You Think?

Why Don’t Managers Think Deeply?

possibility that " managers are not trained for it." Dianne Jacobs cited the possibility that persisting assumptions borne out of success serve as "roadblocks to act on needed change" (proposed by those who engage in... View Details

Keywords: by Jim Heskett

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States

December 2009 (Revised December 2012)
Case

Sony and the JK Wedding Dance

By: John Deighton and Leora Kornfeld

Executives at Sony Music Entertainment faced a dilemma: a user-generated video featuring controversial artist Chris Brown's music was netting millions of views per week on YouTube. Sony held the copyright to the song, and was entitled to issue a takedown notice to the... View Details

Keywords: Music Entertainment; Copyright; Marketing Strategy; Consumer Behavior; Network Effects; Social and Collaborative Networks; Internet; Music Industry

05 Jul 2022
Op-Ed

Hear Me Out: Introverts Can Be Loud and You Might Like Microsoft Teams

We've been encouraging readers to share feedback and observations about Working Knowledge articles by email, resulting in a slew of thoughtful responses. Here are a few comments from June, published with permission: Re: "Extroverts, Your... View Details

Keywords: by Danielle Kost

01 Dec 2003
What Do You Think?

Is This the Twilight Era for the Managed Mutual Fund?

representing groups of investors, and from those in the U.S. and other countries—if at all representative—provide what is for me a rather sobering assessment of the future of these funds. At one end of the spectrum are the feelings largely of investors. As View Details

Keywords: by James Heskett

June 2001 (Revised November 2004)
Case

Kingsley Management

By: Richard G. Hamermesh

Includes a brief overview of key challenges facing recent HBS graduates seeking funding for a business, followed by a 22-page excerpt from the Kingsley Management business plan. Describes Matthew Lieb and Chris Jones, two of the partners who developed the business plan... View Details

Keywords: Business Organization; Corporate Entrepreneurship; Business Plan; Opportunities; Investment Return; Organizational Structure