Publications

February 2010 (Revised June 2012)
Case

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.

By: Elie Ofek and Polly Ribatt

How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details

Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States

2024
Conference Presentation

Acceptance of Automated Vehicles Is Lower for Self Than Others

By: Stuti Agarwal, Julian De Freitas, A. Ragnhildstveit and Carey K. Morewedge

March 1974 (Revised July 1981)
Case

General Motors Malaysia Snd.Bhd.: Introduction of the Basic Transportation Vehicle

April 2023
Article

Perceptions Related to Engaging in Non-driving Activities in an Automated Vehicle While Commuting: A Text Mining Approach

By: Yilun Xing, Linda Ng Boyle, Raffaella Sadun, John D. Lee, Orit Shaer and Andrew Kun

Automated vehicles (AVs) offer human operators the opportunity to participate in non-driving activities while on the move. In this study, we examined and compared drivers' perception of non-driving activities in two driving modes: highly AVs in the future and current... View Details

Keywords: Perception; Behavior; Surveys; Auto Industry

March 16, 2021
Article

From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles

By: Julian De Freitas, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony and Emilio Frazzoli

For the first time in history, automated vehicles (AVs) are being deployed in populated environments. This unprecedented transformation of our everyday lives demands a significant undertaking: endowing complex autonomous systems with ethically acceptable behavior. We... View Details

Keywords: Automated Driving; Public Health; Artificial Intelligence; Transportation; Health; Ethics; Policy; AI and Machine Learning

2011
Working Paper

Sustainable Fleet Operations: The Collaborative Adoption of Electric Vehicles

By: Vanessa Chocteau, David F. Drake, Paul R. Kleindorfer, Renato J. Orsato and Alain Roset

Keywords: Fleet Management; Carbon Regulation; Sustainable Operations; Collaboration; Environmental Sustainability; Transportation; Cooperation; Energy Sources; Manufacturing Industry; Green Technology Industry; Service Industry; Auto Industry; France

1986
Book

The Effectiveness of The Annual Report as a Communication Vehicle

By: David Hawkins and Barbara A. Hawkins

Keywords: Performance Effectiveness; Reports; Communication

May 2014
Supplement

ESCO (3): Dale Peterson and the Limo Fleet—Financing of Vehicles plus Fueling Stations

By: John Macomber

April 2022
Case

NIO: A Chinese EV Company's Global Strategy

By: William C. Kirby, Shu Lin and Noah B. Truwit

Founded in November 2014 and based in Shanghai, NIO designed, jointly manufactured, and sold premium “smart” EVs. Its mission was to “shape a joyful lifestyle by offering high-performance smart electric vehicles and being the best user enterprise. At NIO Day 2021,... View Details

Keywords: Electric Vehicles; Expansion; Technological Innovation; Market Entry and Exit; Competitive Strategy; Consumer Behavior; Green Technology; Auto Industry; China; Europe; Norway

September 2022
Article

The Power and Limits of Expertise: Swiss–Swedish Linking of Vehicle Emission Standards in the 1970s and 1980s

By: Mattias Näsman and Sabine Pitteloud

Recent decades have witnessed increased public concern about vehicle emissions and growing frustration with political inaction and business preferences for the status quo. This article provides historical perspective on such regulatory dynamics by analyzing the Swiss... View Details

Keywords: Business And The Environment; Business And Society; Emission Reduction; Automobiles; Standard Setting; Norm-enforcement; Regulation; Expertise; Experts; Business and Government Relations; Environmental Regulation; Standards; Auto Industry; Switzerland; Sweden

March 2022 (Revised February 2024)
Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins

Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit

September 2010
Teaching Note

"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. (TN)

By: Elie Ofek and Natalie Kindred

Teaching Note for 510076. View Details

Keywords: Customers; Adoption; Non-Renewable Energy; Fluctuation; Price; Innovation and Invention; Marketing; Motivation and Incentives; United States

November 1990
Article

Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: Analog Devices Enterprises

By: R. M. Kanter, J. North, A. P. Bernstein and A. Williamson

Keywords: Design; Entrepreneurship; Business Ventures; Technology

December 2024
Article

Coordinating the Energy Transition: Electrifying Transportation in California and Germany

By: Nicholas Goedeking and Jonas Meckling

California and Germany share ambitious emission reduction targets. Yet California is ahead of Germany in electrifying transportation by several metrics, including the number of public charging stations. We show that variation in the politics of coordination in... View Details

Keywords: Electric Vehicles; Coordination; Technology Adoption; Infrastructure; Transportation; Government and Politics; Energy; Utilities Industry; Germany; California

January 2018 (Revised January 2024)
Supplement

Wanxiang Group: A Chinese Company's Global Strategy (C)

By: William C. Kirby, Yuanzhuo Wang and Daniel Fu

This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details

Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China

September 2021 (Revised October 2021)
Case

Tesla's Uncertain Fate as EV Race Accelerates

By: David Collis and Haisley Wert

By September 2021, Tesla had a staggering market cap of $755 billion. As the leader of the automobile industry, Tesla’s worth surpassed that of the six largest runner-ups combined, including Toyota, Volkswagen, BYD, Daimler, Great Wall Motors, and General Motors. As... View Details

Keywords: Electric Vehicles; Strategy; Corporate Strategy; Valuation; Competitive Advantage; Value Creation; Auto Industry

June 6, 2019
Article

Tesla's Advantage? 'It's the Software, Stupid.'

By: Lou Shipley

Without question, entrepreneur, innovator and engineer Elon Musk is a controversial figure, but there is no disputing that his first-to-market Tesla electric vehicles are not only revolutionizing the high-end driving experience, but also disrupting the automobile... View Details

Keywords: Tesla; Elon Musk; Autonomous Vehicle; Transportation; Software; Technology; Disruption; Auto Industry

May 1991
Article

Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The Enter-Prize Program at Ohio Bell, 1985-90

By: R. M. Kanter and L. Richardson

Keywords: Entrepreneurship; Telecommunications Industry; Ohio