Survey Experiment - Publications - Faculty & Research - Harvard Business School

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September 2015 (Revised March 2025)
Technical Note

FIELD Global Capstone: Developing Customer Empathy

The Design Thinking process begins with empathizing with potential customers. Empathizing, being aware of, interpreting, and understanding the thoughts of others, as well as being able to vicariously experience them oneself, requires the careful and deliberate study of... View Details

Keywords: Market Research; Design Thinking; Customer Behavior; Ethnography; Interviews; Surveys; A/B Testing; Experimentation; Marketing; Customer Focus and Relationships; Consumer Behavior; Demand and Consumers

2023
Working Paper

Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic

By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl

While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. Using experimental and observational data from Brazil during the COVID-19 pandemic, we study how leader... View Details

2020
Article

A Practical Approach to Sales Compensation: What Do We Know Now? What Should We Know in the Future?

By: Doug J. Chung, Byungyeon Kim and Niladri B. Syam

Personal selling represents one of the most important elements in the marketing mix, and appropriate management of the sales force is vital to achieving the organization’s objectives. Among the various instruments of sales management, compensation plays a pivotal role... View Details

Keywords: Sales Compensation; Sales Management; Sales Strategy; Principal-agent Theory; Structural Econometrics; Field Experiments; Machine Learning; Artificial Intelligence; Salesforce Management; Compensation and Benefits; Motivation and Incentives; AI and Machine Learning

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Article

Gathering Data for Archival, Field, Survey, and Experimental Accounting Research

By: Robert Bloomfield, Mark W. Nelson and Eugene F. Soltes

In the published proceedings of the ﬁrst Journal of Accounting Research Conference, Vatter (1966) lamented that “Gathering direct and original facts is a tedious and difﬁcult task, and it is not surprising that such work is avoided.” For the 50th JAR Conference,... View Details

Keywords: Archival; Data; Experiment; Empirical Methods; Field Study; Analytics and Data Science; Surveys; Financial Reporting

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May 2025
Article

Imagining the Future: Memory, Simulation and Beliefs

By: Pedro Bordalo, Giovanni Burro, Katherine B. Coffman, Nicola Gennaioli and Andrei Shleifer

How do people form beliefs about novel risks, with which they have little or no experience? Motivated by survey data on beliefs about Covid we collected in 2020, we build a model based on the psychology of selective memory. When a person thinks about an event,... View Details

Keywords: Expectations; Memory; COVID-19 Pandemic; Risk and Uncertainty; Cognition and Thinking

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (C)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (E)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

04 Mar 2024
What Do You Think?

Do People Want to Work Anymore?

(AdobeStock/Halfpoint) Sometimes we experience what Yogi Berra described as “déjà vu all over again.” It happened to me several weeks ago and left me wondering whether it’s déjà vu or whether things really have changed. Years ago, my... View Details

Keywords: by James Heskett

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (D)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (F)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (B)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

October 2000 (Revised December 2000)
Exercise

Participant and Leader Behavior: Group Decision Simulation (A)

This series provides the instructions for a group decision-making simulation in which students experience four different methods for leading a group decision process. In the simulation, all students work in groups, with one person designated as the team leader. All... View Details

Keywords: Groups and Teams; Decision Making

12 PM – 1 PM EDT, 04 Jun 2015
Webinars: Trending@HBS

New Results from the HBS Alumni Survey: Life and Leadership After HBS

Professor Robin Ely will share survey findings about the lives and careers of alumni, including how they negotiate work and family, how alumni of different genders and racial groups experience their careers and family relationships, and how alumni view barriers to... View Details

08 Jan 2014
News

Study: Fight Performance Anxiety by Getting Excited

December 2022
Article

'Just Letting You Know…': Underestimating Others' Desire for Constructive Feedback

By: Nicole Abi-Esber, Jennifer E. Abel, Juliana Schroeder and Francesca Gino

People often avoid giving feedback to others even when it would help fix a problem immediately. Indeed, in a pilot field study (N=155), only 2.6% of individuals provided feedback to survey administrators that the administrators had food or marker on their faces.... View Details

Keywords: Feedback; Helping; Prosocial Behavior; Misprediction; Relationships; Interpersonal Communication; Perspective

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December 2020
Article

Why Connect? Moral Consequences of Networking with a Promotion or Prevention Focus

By: F. Gino, T. Casciaro and M. Kouchaki

Networks are a key source of social capital for achieving goals in professional and personal settings. Yet, despite the clear benefits of having an extensive network, individuals often shy away from the opportunity to create new connections because engaging in... View Details

Keywords: Networking; Impurity; Morality; Motivation; Regulatory Focus; Networks; Attitudes; Moral Sensibility

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2022
Working Paper

Addressing Vaccine Hesitancy: Experimental Evidence from Nine Countries during the COVID-19 Pandemic

By: Vincenzo Galasso, Vincent Pons, Paola Profeta, Michael Becher, Sylvain Brouard and Martial Foucault

Millions of people refuse COVID-19 vaccination. Using original data from two surveys in nine OECD countries, we analyze the determinants of anti-vax intentions in December 2020 and show that half of the anti-vax individuals were vaccinated by summer 2021. Vaccinations... View Details

Keywords: COVID-19; Vaccination; Vaccine Hesitancy; Information Campaigns; Health Pandemics; Behavior; Information

January–February 2019
Article

Corporate Purpose and Financial Performance

By: Claudine Gartenberg, Andrea Prat and George Serafeim

We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that this measure of purpose is not related to financial performance. However, high... View Details

Keywords: Corporate Purpose; Purpose; Employee Motivation; Belief Systems; Corporate Performance; Human Capital; Middle Management; Culture; Corporate Culture; Meaning; Mission and Purpose; Organizational Culture; Employees; Perception; Values and Beliefs; Performance Effectiveness

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Research Summary

The Early Evolution of Business Groups: A Study of Diversification and Spinoffs by Vietnam's First Generation of Entrepreneurs

This study, done in collaboration with the Vietnam Chamber of Commerce and Industry and the Central Institute for Economic Management, examines the experience of 95 successful Vietnamese entrepreneurs first surveyed in 1999. The project aims to build and analyze... View Details

Article

Immigrant Entrepreneurs in U.S. Financial History, 1775-1914

Throughout its history, the U.S. has been the beneficiary of a worldwide in-migration of entrepreneurial talent. This article surveys finance, one of the many sectors in which immigrants made a conspicuous impact. Part I demonstrates the dominant role of immigrants in... View Details

Keywords: History; Talent and Talent Management; Groups and Teams; Entrepreneurship; Policy; Immigration; Banks and Banking; United States

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