Publications

23 Jun 2021
Research & Ideas

One More Way the Startup World Hampers Women Entrepreneurs

found growth and venture funding for female-focused startups were just as strong as their male-centered competition. Koning surmises that on those days, founders received positive feedback that not only... View Details

Keywords: by Michael Blanding

January 2016 (Revised July 2017)
Case

HourlyNerd

By: Jill Avery and Joseph Fuller

HourlyNerd, a two-sided marketplace platform for matching freelance consultants with small companies looking for help, struggles to define a growth plan for the future. The company, started as a class project in HBS' FIELD 3 course, is assessing three growth paths:... View Details

Keywords: Startup; Lean Startup; Two Sided Markets; Entrepreneurship; Strategy; Business Startups; Venture Capital; Consulting Industry; United States

07 Jul 2022
HBS Case

How a Multimillion-Dollar Ice Cream Startup Melted Down (and Bounced Back)

finding the right match with people who could run those more distant stores and train people,” says Hyde. Despite these issues, Ample Hills expanded from the East Coast to the West, opening a store in the trendy Los Feliz neighborhood of Los Angeles. The location... View Details

Keywords: by Pamela Reynolds

February 2024
Supplement

Ada: On Fundraising and Cofounding

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, cofounder and CEO of Ada, shares his fundraising philosophy and reflects on what he believes underpins a successful cofounder relationship. View Details

Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Partners and Partnerships; Entrepreneurial Finance

February 2024
Supplement

Ada: General Updates

By: Reza Satchu and Patrick Sanguineti

Mike Murchison, cofounder and CEO of Ada, updates the audience on which investor he chose as well as how Ada has grown since its Series B. View Details

Keywords: Founder; Entrepreneur; Business Startups; Entrepreneurship; Venture Capital; Growth and Development

03 Oct 2022
Research & Ideas

Why a Failed Startup Might Be Good for Your Career After All

Glass profile database, which collects work history and education data from various public and private sources. Combined with Dow Jones VentureSource data, the list was winnowed to 14,000 founders of VC-backed companies who listed a... View Details

Keywords: by Sean Silverthorne

15 Nov 2017
Research & Ideas

How Does a Social Startup Decide to Commercialize? It May Depend on the Founder's Gender

organizations: Businesses focus on commerce, while charities engage in activities that support social welfare. Increasingly, however, founders of social ventures interested in improving society are pursuing hybrid business models, which... View Details

Keywords: by Carmen Nobel

December 2014 (Revised May 2015)
Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble

The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details

Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel

2024
Working Paper

Bringing Science to Market: Knowledge Foundations and Performance

By: Justine Boudou and Maria Roche

Possessing unique knowledge is widely considered a critical source of competitive advantage. In this paper, we examine the relationship between the extent to which founders exploit their own technologically unique knowledge and subsequent new venture performance. Using... View Details

Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship

Read Now

September 2019 (Revised December 2019)
Supplement

Anthony Soohoo: Retrospection on Dot & Bo

By: Thomas R. Eisenmann, Allison M. Ciechanover and George Gonzalez

The case describes the final year of the once-promising furniture e-tailer, Dot & Bo, that included a challenging fundraising market, troubles with logistics and operations, and a team tragedy. The founder looks back at the experience and shares his learnings about... View Details

Keywords: Startups; Furnishing; Leadership; Business Startups; Entrepreneurship; Internet and the Web; Failure; Learning; E-commerce; United States

September 2019
Exercise

Difficult Conversations (B)

By: Shikhar Ghosh and Shweta Bagai

The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details

Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship

April 2017
Case

Luminopia: Improving Treatment for Visual Disorders

By: Doug J. Chung and Sarah Mehta

Luminopia—a start-up founded in January 2016 by three Harvard College freshmen—uses virtual reality technology to treat amblyopia (more commonly called “lazy eye”), the single biggest cause of visual disorders among children. By February 2017, the three founders had... View Details

Keywords: Pricing; Virtual Reality; Startup; Marketing; Marketing Channels; Product Marketing; Product Launch; Product Positioning; Business Startups; Price; Medical Devices and Supplies Industry; Cambridge; Massachusetts; United States

August 2023 (Revised February 2024)
Case

DexAI

By: Jo Tango and Christina Wallace

During a challenging fundraising environment, the DexAI founders received two term sheets with nearly identical economic terms but very different legal ones. The entrepreneurs had to navigate: representations and warranties (their personal guarantees that the company's... View Details

Keywords: Venture Capital Term Sheet; Term Sheet; Term Sheets; Founders; Legal Aspects Of Business; Seed Financing; Founders' Agreements; Venture Capital; Entrepreneurship; Financing and Loans; Intellectual Property; Entrepreneurial Finance; Contracts; Business Startups; Agreements and Arrangements

September 2019
Exercise

Difficult Conversations (A)

By: Shikhar Ghosh and Shweta Bagai

The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details

Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship

August 2021
Case

Mylestone: Can Multiple Pivots Preserve the Life of a Death Tech Startup?

By: Shikhar Ghosh and Marilyn Morgan Westner

Dave Balter and Jim Myers co-founded Mylestone, a death tech startup that applied technology to transform how grieving people memorialize the dead. The startup addressed a cultural problem and promised to solve a pressing need in the antiquated, multi-billion dollar... View Details

Keywords: Pivot; Startup; Business Model; Cryptocurrency; Ethical Decision Making; Emotions; Growth and Development Strategy; Ethics; Market Entry and Exit; Customer Relationship Management; Loss; Change Management; Relationships