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September–October 2024
Article

How AI Can Power Brand Management

By: Julian De Freitas and Elie Ofek

Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more than just repeatedly executing one specialized function. Long considered the exclusive domain of creative talent, it... View Details

Keywords: Creativity; AI and Machine Learning; Brands and Branding; Product Positioning; Customer Focus and Relationships

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2024
Working Paper

Patent Hunters

By: Lauren Cohen, Umit Gurun, Katie Moon and Paula Suh

Analyzing millions of patents granted by the USPTO between 1976 and 2020, we find a pattern where specific patents only rise to prominence after considerable time has passed. Amongst these late-blooming influential patents, we show that there are key players (patent... View Details

Keywords: Patents; Product Launch; Product; Innovation and Invention

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September 2024
Article

Political Elite Cues and Attitude Formation in Post-Conflict Contexts

By: Natalia Garbiras-Díaz, Miguel Garcia-Sanchez and Aila M. Matanock

Civil conflicts typically end with negotiated settlements, but many settlements fail, often during the implementation stage when average citizens have increasing influence. Citizens sometimes evaluate peace agreements by voting on referendums or the negotiating... View Details

Keywords: Civil Unrest; Peace Process; Political Leadership; Peace; Politics; Policy Change; Policy; Government and Politics; Government Administration; Governance; Political Elections; Civil Society or Community; Negotiation; Negotiation Participants; Public Relations Industry; Colombia; Latin America; South America

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August 2024
Case

Pioneering Pain Management: CWC Alliance Combats the Opioid Epidemic

By: Susanna Gallani, Karen L. Sedatole and Sarah Mehta

Set in March 2024, this case is about CWC Alliance (CWC), a nonprofit working to prevent opioid addiction in the U.S. Founder Cammie Wolf Rice launched CWC in 2018 after her son, Christopher Wolf, died of a heroin overdose. Wolf’s dependence on opioids stemmed from a... View Details

Keywords: Health Care and Treatment; Innovation and Invention; Jobs and Positions; Nonprofit Organizations; Expansion; Growth and Development Strategy; Service Delivery; Mission and Purpose; Health Industry; United States; Georgia (state, US); Atlanta

August 2024 (Revised October 2024)
Case

Discerene Group: Long-Term Public-Markets Investing

By: Luis M. Viceira and Brent Schwarz

This case discusses active investing based on fundamental valuations and price distortions created by market events, and whether contractual terms between investment managers and their investors can help align incentives between long-term investors and active managers.... View Details

Keywords: Financial Strategy; Investment Funds; Valuation; Financial Markets; Financial Services Industry; Connecticut

August 2024 (Revised January 2025)
Case

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek, Ryann Noe and Sarah Mehta

The 2023 release of the live-action film Barbie, and its accompanying marketing blitz, incited a worldwide Barbie craze. Suddenly Barbie was everywhere, a celebrated icon reinstated at the forefront of cultural conversation. This goodwill stood in contrast to... View Details

Keywords: Brands and Branding; Media; Intellectual Property; Business Strategy; Entertainment; Gender; Public Opinion; Marketing Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; United States

2024
Working Paper

“If You’re Not There… You’re Not There”: How Art Market Platforms Induce Status Anxiety to Coerce Participation

By: James Riley and Ezra Zuckerman Sivan

This paper, an 18-month ethnographic investigation of international art fairs (IAFs), shows how market platforms can have a coercive effect, inducing sellers (i.e., art galleries) to participate despite ambivalence over their value and anxiety over the process by which... View Details

Keywords: Market Participation; Status and Position; Competition; Demand and Consumers; Fine Arts Industry

August 2024
Case

Circle: Reinventing the Future of Money

By: Shikhar Ghosh and Shweta Bagai

In early 2024, Circle Internet Financial's leadership team gathered to discuss the company's strategic path as it prepared for an IPO. Founded in 2013 by Jeremy Allaire, Circle had emerged as a pioneer in digital finance through its USD Coin (USDC), a regulated... View Details

2024
Working Paper

Modest Victims: Victims Who Decline to Broadcast Their Victimization Are Seen As Morally Virtuous

By: Nathan Dhaliwal, Jillian J. Jordan and Pat Barclay

What do people think of victims who conceal their victimhood? We propose that the decision to not broadcast that one has been victimized serves as a costly act of modesty—in doing so, one is potentially forgoing social support and compensation from one’s community. We... View Details

Keywords: Public Opinion; Mathematical Methods; Communication; Perception; Reputation

2024
Working Paper

The Consequences of Export Controls in Target Countries

By: Xueyue Liu, Yu Liu and Jaya Y. Wen

Export controls are a common instrument of national security, but their economic consequences are not well understood. This paper evaluates how these controls affect firm performance and adaptation in targeted countries. We use variation in a 2007 US policy,... View Details

Keywords: National Security; Trade; Business and Government Relations; Policy; Performance Productivity; Adaptation

August 2024
Article

The Labor Market Effects of Loan Guarantee Programs

By: Jean-Noël Barrot, Thorsten Martin, Julien Sauvagnat and Boris Vallée

We investigate the labor market effects of a loan guarantee program targeting French SMEs during the financial crisis. Exploiting differences in regional treatment intensity in a border discontinuity design, we uncover a central trade-off for such interventions. While... View Details

Keywords: Labor; Financial Crisis; Policy; France

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July 2024
Case

ZEISS: Commercializing Science

By: Maria P. Roche, Carlota Moniz and Daniela Beyersdorfer

Karl Lamprecht, President and CEO of the ZEISS AG Group, mused on how far ZEISS had come in 175 years of being a pioneer in optics, and how the course he had charted since taking the helm of the company could keep it on track. In his role, he oversaw the four core... View Details

July 2024
Case

Jacqueline Cook at Vendasta: Debating an IPO

By: Reza Satchu, Tom Quinn and Andrew Kosc

In May 2021, after a surge in demand for digital services that prompted high valuations for startups across the Canadian tech sector, Saskatchewan-based Vendasta entered the final stages of the initial public offering (IPO) process. COO Jacqueline Cook had invested her... View Details

July 2024
Case

Board Director Dilemmas: Strategic Leadership

By: David G. Fubini and Patrick Sanguineti

Professor John Michaels, a distinguished scholar of corporate strategy, has served on the Board of OmniCo, a diversified industrial giant, for four years. Three months ago, the Board appointed a new CEO, Andrew Bennett, to lead growth, develop a more cooperative... View Details

Keywords: Board; Board Dynamics; Strategic Leadership; Governing and Advisory Boards; Corporate Strategy; Organizational Culture; Leadership Style; Management Succession

July 2024
Case

Wizards of the Coast and Magic: The Rebounding

By: Boris Groysberg and Tom Quinn

This case traces the history and growth of the Magic: The Gathering trading card game. From its development in 1993 by tiny studio Wizards of the Coast, to Wizards’ acquisition by toy giant Hasbro in 1999, to its evolution into a billion-dollar brand in 2023,... View Details

2024
Chapter

Broadening Ownership for a Responsible Digital Revolution

By: Nien-hê Hsieh

The chapter explores how broadening ownership of business enterprises provides a response to three concerns raised by the digital revolution. The first is the potential for widespread job displacement and unemployment due to automation. The second relates to the harms... View Details

Keywords: Digital; Industrial Policy; Work; Ownership; Technology Adoption; Job Cuts and Outsourcing

July 2024
Teaching Note

Leading Culture Change at Microsoft Western Europe

By: Amy C. Edmondson and Catherine Huang

This teaching plan is designed to be used in conjunction with the case study “Leading Culture Change at Microsoft Western Europe,” HBS No. 624-096, to help faculty deepen student understanding of psychological safety and organizational culture transformation through... View Details

Keywords: Culture Change; General Management; Psychological Safety; Leadership; Transformation; Organizational Culture; Problems and Challenges; Groups and Teams; Business or Company Management; Technology Industry; Europe

July 2024
Article

The Home State Effect: How Subnational Governments Shape Climate Coalitions

By: Jonas Meckling and Samuel Trachtman

Organized business interests often seek to block public interest regulations. But whether firms oppose regulation depends on institutional context. We argue that, in federal systems, sub-national policies and politics can have a home state effect on firms' national... View Details

Keywords: Local Range; Governing Rules, Regulations, and Reforms; Business and Government Relations

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July 2024
Article

Whether to Apply

By: Katherine B. Coffman, Manuela Collis and Leena Kulkarni

Labor market outcomes depend, in part, upon an individual’s willingness to put herself forward for different opportunities. We use a series of experiments to explore gender differences in willingness to apply for higher return, more challenging work. We find that, in... View Details

Keywords: Beliefs; Recruitment; Job Search; Gender; Attitudes

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June 2024
Teaching Note

Skills-First Hiring at IBM

By: Boris Groysberg and Sarah Mehta

Teaching note for “Skills-First Hiring at IBM,” case no. 422-013. View Details

Keywords: Competency and Skills; Experience and Expertise; Talent and Talent Management; Human Resources; Human Capital; Employees; Recruitment; Retention; Selection and Staffing; Jobs and Positions; Job Design and Levels; Job Interviews; Society; Societal Protocols; Technology Industry; United States; New York (state, US)

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