Public Relations Industry - Publications - Faculty & Research - Harvard Business School

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Research Summary

Relational Motivation & Need Expectations

My current research in this area explores the ways in which the nature of relational interactions at work facilitate, or supress, important individual and organizational outcomes such as motivation, engagement and personal well-being. Much of my work in this... View Details

Keywords: Motivation; Relationships; Engagement; Manufacturing Industry

Web

The Intersection of Public Relations and Photography | Baker Library | Bloomberg Center | Harvard Business School

industry to establish its own in-house public relations department, distinct from its marketing division. In 1936, the Pittsburgh-based corporation created a PR department... View Details

2011
Other Unpublished Work

Do Public and Private Firms Behave Differently? An Examination of Investment in the Chemical Industry

By: Albert W. Sheen

I compare the capacity expansion decisions of U.S. public and private producers of seven commodity chemicals from 1989-2006. I find that private firms invest differently, and more efficiently, than public firms. Specifically, private firms are more likely than public... View Details

Keywords: Private Ownership; Chemicals; Investment; Public Ownership; Chemical Industry; United States

2013
Case

Career Pathways, Performance Pay, and Peer-review Promotion in Baltimore City Public Schools

By: Susan Moore Johnson, John J-H Kim, Geoff Marietta, S. Elisabeth Faller and James Noonan

In the fall of 2012, Dr. Andres Alonso had much to celebrate about in his five-year tenure as CEO of Baltimore City Public Schools, including the approval and implementation of an innovative teachers' contract with a jointly-governed four-tier career pathway that tied... View Details

Keywords: Labor Management; Public Education; PELP; Union; Compensation; Collaboration; Public Education Leadership Project; Education; Labor; Compensation and Benefits; Education Industry; United States

November 2017
Supplement

Loss Prevention at Mac's Convenience Stores (B)

By: Francesca Gino, Katherine DeCelles and Olivia Hull

Supplement to HBS No. 918-001. The case describes the inventive approaches to retail crime prevention that Sean Sportun, security and loss prevention manager at Mac’s Convenience Stores, implemented between 2007 and 2017. View Details

Keywords: Public Relations; Community Relations; Change Management; Leading Change; Training; Knowledge Dissemination; Working Conditions; Crime and Corruption; Law Enforcement; Legal Liability; Business and Community Relations; Retail Industry; Canada

July 1987
Case

Investor Relations at AT&T

By: Stephen A. Greyser and Norman Klein

Keywords: Business and Shareholder Relations; Telecommunications Industry

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March 1980
Case

International Relations at Xerox

By: Louis T. Wells Jr.

Keywords: International Relations; Information Technology Industry

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November 2023
Article

Brokerage House Initial Public Offerings and Analyst Forecast Quality

By: Mark Bradshaw, Michael Drake, Joseph Pacelli and Brady Twedt

We examine how brokerage firm initial public offerings (IPOs) influence the research quality of sell-side analysts employed by the brokerage. Our main results focus on earnings forecast bias and absolute forecast errors as proxies for research quality. Using a... View Details

Keywords: IPOs; Research Analysts; ＂Brokerage Industry; Initial Public Offering; Employees; Behavior; Outcome or Result

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August 2012 (Revised January 2013)
Case

Public Health Insurance Exchanges: The Massachusetts Experience

By: Regina Herzlinger and Jordan Bazinsky

The CEO of Tufts Health Plan, James Roosevelt, is wondering whether to offer insurance products on the Massachusetts Connector, the first U.S. exchange. He wonders if he should enter these uncharted waters at all. And, if yes, with a broad network or a narrow network... View Details

Keywords: Health Insurance Exchange; Healthcare Reform; Public Health Insurance Exchange; Decision Making; Market Entry and Exit; Emerging Markets; Health Care and Treatment; Insurance Industry; Insurance Industry; Massachusetts

Article

Research: The Rise of Partisan Media Changed How Companies Make Decisions

By: Jonas Heese and Vishal P. Baloria

Keywords: Public Relations

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January 2011 (Revised July 2012)
Case

National Public Broadcasting

By: Richard S. Ruback and Royce Yudkoff

Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details

Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Advertising Industry

Research Summary

Public Policy and Markets

By: Willis M. Emmons

William (Willis) M. Emmons III is investigating the interaction of public policy, markets, business strategy, and performance at the levels of firm, industry, and society. Emmons' approach draws heavily on economic theories of industrial organization, market failure,... View Details

February 2016
Supplement

Alibaba Goes Public (B)

By: Krishna Palepu, Suraj Srinivasan, Charles C. Y. Wang and David Lane

Update on Alibaba Group's share price performance and related events in the year following its September 2014 IPO. View Details

Keywords: Dual-class Share Structure; Alibaba; IPOs; VIE; Initial Public Offering; Corporate Governance; Performance; Stock Shares; United States

April 2011
Article

Improving Cancer Care Through Public Reporting Of Meaningful Quality Measures

By: Tracy E. Spinks, Ronald Walters, Thomas W. Feeley, Heidi Wied Albright, Victoria S. Jordan, John Bingham and Thomas W. Burke

Historically, quality measures for cancer have followed a different route than overall quality measures in the health care system. Many specialized cancer treatment centers were exempt from standard reporting on quality measures because of the complexity of cancer.... View Details

Keywords: Cancer; Quality Metrics; Public Reporting; Affordable Care Act; Quality; Health; Health Industry; North and Central America

March 2023
Article

Not from Concentrate: Collusion in Collaborative Industries

By: Jordan M. Barry, John William Hatfield, Scott Duke Kominers and Richard Lowery

The chief principle of antitrust law and theory is that reducing market concentration—having more, smaller firms instead of fewer, bigger ones—reduces anticompetitive behavior. We demonstrate that this principle is fundamentally incomplete.

In many... View Details

December 2022
Article

Does Industry Employment of Active Regulators Weaken Oversight?

By: Jonas Heese

I study whether industry employment of active regulators weakens oversight. To examine this question, I exploit that the Financial Reporting Enforcement Panel (FREP), the German capital-market regulator responsible for enforcing public firms’ compliance with accounting... View Details

Keywords: Conflict-of-interest Policies; Directorships; Enforcement Actions; Industry Employment; Self-regulatory Organizations; Governance Compliance; Governing and Advisory Boards; Policy; Conflict of Interests

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February 2004
Case

Aspire Public Schools

Set in the fall of 2003, covers managerial challenges facing the CEO and COO of Aspire Public Schools, a nonprofit charter school management company. In operation since 1999 and funded by prominent national foundations and venture philanthropies, Aspire operates 10... View Details

Keywords: Business Model; Business or Company Management; Expansion; Social Entrepreneurship; Education; Education Industry; California

01 Apr 2000
News

New Home for External Relations

south of the Soldiers Field location near the intersection of North Harvard Street and Western Avenue. External Relations (ER), which includes many functions familiar to most HBS graduates, is one of several administrative operating units... View Details

September 2006
Case

IR at BP: Investor Relations and Information Reconnaissance

By: Gregory S. Miller, Daniela Beyersdorfer and Anders Sjoman

BP's IR director has begun a program to use information regarding external views of BP and the industry as part of the firm's planning and operational activities. This information is generated as a portion of their award winning investor relations program, and had... View Details

Keywords: Knowledge Use and Leverage; Operations; Information Management; Business and Shareholder Relations; Planning

November 1978 (Revised June 1985)
Case

Hanson Industries (A)

By: William J. Bruns Jr. and Julie H. Hertenstein

Hanson Industries produces and sells an award-winning design ski boot. Describes the company history from founding through July 1978, the product, production processes, marketing strategy, and background information for related cases on budgeting and finance. View Details

Keywords: Product; Marketing Strategy; Production; Finance; Budgets and Budgeting; Consumer Products Industry

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