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  • All HBS Web  (5,516)
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    • News  (1,163)
    • Research  (2,839)
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  • 26 May 2022
  • HBS Case

Apple vs. Feds: Is iPhone Privacy a Basic Human Right?

championing privacy as controversy was swirling around an extensive US government surveillance program that had been disclosed by former National Security Agency contractor Edward Snowden. Snowden had leaked... View Details
Keywords: by Avery Forman
  • April 2021 (Revised June 2021)
  • Case

IBM: Design Thinking

By: Srikant M. Datar, Amram Migdal and Paul Hamilton
This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM’s design transformation is told... View Details
Keywords: Business Ventures; Business Divisions; Business Units; Business Organization; Change; Change Management; Transformation; Competency and Skills; Talent and Talent Management; Design; Human Resources; Recruitment; Selection and Staffing; Innovation and Invention; Collaborative Innovation and Invention; Innovation and Management; Innovation Strategy; Jobs and Positions; Job Design and Levels; Leading Change; Management; Business or Company Management; Goals and Objectives; Management Practices and Processes; Operations; Product; Product Design; Product Development; Organizations; Business Processes; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Strategy; Adaptation; Adoption; Technological Innovation; Information Infrastructure; Information Technology; Technology Industry; Information Technology Industry; United States
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Datar, Srikant M., Amram Migdal, and Paul Hamilton. "IBM: Design Thinking." Harvard Business School Case 121-007, April 2021. (Revised June 2021.)
  • 15 Nov 2012
  • Research & Ideas

Funding the Design of Livable Cities

reduce greenhouse gas emissions, sophisticated design and engineering that cuts energy use by maximizing natural light and reducing the need for heating and air conditioning services is far more effective.... View Details
Keywords: by Lisa Chase; Construction; Real Estate; Energy; Utilities
  • April 2011
  • Teaching Note

Designs by Kate: The Power of Direct Sales (Brief Case)

By: John A. Deighton and Sarah Abbott
Teaching Note to 4277. View Details
Keywords: Direct Sales; Consumer Marketing; Marketing Management; Personal Selling; Sales Compensation; Sales Organization; Marketing Strategy; Marketing Channels; Compensation and Benefits; Sales
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales (Brief Case)." Harvard Business School Teaching Note 114-285, April 2011.
  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; "Marketing Analytics"; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
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Ascarza, Eva, and Ayelet Israeli. "Artea: Designing Targeting Strategies." Harvard Business School Exercise 521-021, September 2020. (Revised June 2023.)
  • 18 May 2012
  • Working Paper Summaries

Organization Design for Distributed Innovation

Keywords: by Carliss Y. Baldwin
  • March 2017
  • Exercise

Designing Transformational Customer Experiences

By: Stefan Thomke
Anyone who has recently travelled, gone shopping, or tried to have a problem solved may have little recollection of the experience. Worse yet, some are frustrated by the lack of responsiveness or empathy that they encountered. The reality is that most customer... View Details
Keywords: Customer Experience; Exercise; Learning By Doing; LEGO; Storytelling; Customer Satisfaction; Design; Innovation and Management; Transformation; Service Delivery
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Thomke, Stefan. "Designing Transformational Customer Experiences." Harvard Business School Exercise 617-051, March 2017.
  • 20 Dec 2017
  • Lessons from the Classroom

How to Design a Better Customer Experience

Click HereHarvard Business School Professor Stefan Thomke describes how his Executive Education students use LEGO blocks to design customer experiences. (Video by Executive Education) Why do some product or... View Details
Keywords: by Dina Gerdeman; Health; Entertainment & Recreation
  • 19 Sep 2017
  • Working Paper Summaries

An Invitation to Market Design

.ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE p.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE li.MsoNormal, .ExternalClass535E8B0AB65740BCB51D3AB82FC0F8CE div.MsoNormal... View Details
Keywords: by Scott Duke Kominers, Alexander Teytelboym, and Vincent P. Crawford
  • 31 May 2007
  • Working Paper Summaries

Organizational Designs and Innovation Streams

Keywords: by Michael Tushman, Wendy K. Smith, Robert Chapman Wood, George Westerman & Charles O'Reilly
  • 14 Jun 2007
  • Working Paper Summaries

Evolution Analysis of Large-Scale Software Systems Using Design Structure Matrices and Design Rule Theory

Keywords: by Matthew J. LaMantia, Yuanfang Cai, Alan D. MacCormack & John Rusnak; Video Game; Web Services
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

Leadership in Energy and Environmental Design (LEED) standard. After local governments decided to pursue LEED certification for their own buildings, there was an uptick in the number of local architects, general contractors, and other... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 2023
  • Working Paper

Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation

By: Sam (Ruiqing) Cao and Marco Iansiti
The increasing availability of data can afford dynamic competitive advantages among data-intensive corporations, but governance bottlenecks hinder data-driven value creation and increase regulatory risks. We analyze the role of two technological features of data... View Details
Keywords: Organizations; Information Technology; Performance Productivity; Growth and Development; Transformation
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Cao, Sam (Ruiqing), and Marco Iansiti. "Data Governance, Interoperability and Standardization: Organizational Adaptation to Privacy Regulation." Harvard Business School Working Paper, No. 21-122, May 2021. (Revised November 2023.)
  • 14 Nov 2019
  • Working Paper Summaries

Design Rules, Volume 2: How Technology Shapes Organizations series

Keywords: by Carliss Y. Baldwin
  • 12 Oct 2022
  • Research & Ideas

When Design Enables Discrimination: Learning from Anti-Asian Bias on Airbnb

Airbnb hosts of Asian descent had significantly fewer stays early in the COVID-19 pandemic—and the design of the travel site may have inadvertently enabled discrimination that shut Asians out, says new research View Details
Keywords: by Pamela Reynolds; Technology; Travel
  • Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

  • April 2011
  • Supplement

Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)

By: John A. Deighton and Sarah Abbott
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Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales, Spreadsheet Supplement (Brief Case)." Harvard Business School Spreadsheet Supplement 114-286, April 2011.
  • 06 Oct 2020
  • Working Paper Summaries

Design and Analysis of Switchback Experiments

Keywords: by Iavor I. Bojinov, David Simchi-Levi, and Jinglong Zhao
  • Oct 2020
  • Conference Presentation

Optimal, Truthful, and Private Securities Lending

By: Emily Diana, Michael J. Kearns, Seth Neel and Aaron Leon Roth
We consider a fundamental dynamic allocation problem motivated by the problem of securities lending in financial markets, the mechanism underlying the short selling of stocks. A lender would like to distribute a finite number of identical copies of some scarce resource... View Details
Keywords: Differential Privacy; Mechanism Design; Finance; Mathematical Methods
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Diana, Emily, Michael J. Kearns, Seth Neel, and Aaron Leon Roth. "Optimal, Truthful, and Private Securities Lending." Paper presented at the 1st Association for Computing Machinery (ACM) International Conference on AI in Finance (ICAIF), October 2020.
  • April 2020
  • Article

Designs for Estimating the Treatment Effect in Networks with Interference

By: Ravi Jagadeesan, Natesh S. Pillai and Alexander Volfovsky
In this paper, we introduce new, easily implementable designs for drawing causal inference from randomized experiments on networks with interference. Inspired by the idea of matching in observational studies, we introduce the notion of considering a treatment... View Details
Keywords: Experimental Design; Network Inference; Neyman Estimator; Symmetric Interference Model; Homophily
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Jagadeesan, Ravi, Natesh S. Pillai, and Alexander Volfovsky. "Designs for Estimating the Treatment Effect in Networks with Interference." Annals of Statistics 48, no. 2 (April 2020): 679–712.
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