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Publications

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    • All HBS Web  (491)
      • Faculty Publications  (85)

      Moral ValuesRemove Moral Values →

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      • 2016
      • Chapter

      How Moral Flexibility Constrains Our Moral Compass

      By: F. Gino
      Cheating, fraud, deception, uncooperative actions, and many other forms of unethical behavior are among the greatest personal and societal challenges of our time. While the media commonly focuses on the most sensational scams (e.g., Enron, Bernard Madoff), less... View Details
      Keywords: Moral Sensibility; Behavior; Organizations; Attitudes
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      Gino, F. "How Moral Flexibility Constrains Our Moral Compass." In Cheating, Corruption, and Concealment: The Roots of Dishonesty, edited by Jan-Willem van Prooijen and Paul A.M. van Lange. Cambridge University Press, 2016.
      • May 25, 2016
      • Comment

      How Consumers and Businesses are Reshaping Public Health

      By: John A. Quelch
      Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
      Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
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      Quelch, John A. "How Consumers and Businesses are Reshaping Public Health." Harvard Business School Working Knowledge (May 25, 2016).
      • Article

      Three Principles to REVISE People's Unethical Behavior

      By: Shahar Ayal, Francesca Gino, Rachel Barkan and Dan Ariely
      Dishonesty and unethical behavior are widespread in the public and private sectors and cause immense annual losses. For instance, estimates of U.S. annual losses indicate $1 trillion paid in bribes, $270 billion lost due to unreported income, as well as $42 billion... View Details
      Keywords: Behavior; Ethics; Policy
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      Ayal, Shahar, Francesca Gino, Rachel Barkan, and Dan Ariely. "Three Principles to REVISE People's Unethical Behavior." Perspectives on Psychological Science 10, no. 6 (November 2015): 738–741.
      • 2015
      • Article

      Beliefs About the True Self Explain Asymmetries Based on Moral Judgment

      By: George E. Newman, Julian De Freitas and Joshua Knobe
      Past research has identified a number of asymmetries based on moral judgments. Beliefs about (a) what a person values, (b) whether a person is happy, (c) whether a person has shown weakness of will, and (d) whether a person deserves praise or blame seem to depend... View Details
      Keywords: Concepts; Social Cognition; Moral Reasoning; True Self; Values; Weakness Of Will; Blame; Values and Beliefs; Identity; Moral Sensibility; Happiness
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      Newman, George E., Julian De Freitas, and Joshua Knobe. "Beliefs About the True Self Explain Asymmetries Based on Moral Judgment." Cognitive Science 39, no. 1 (2015): 96–125.
      • September 2015 (Revised January 2023)
      • Background Note

      Ethical Analysis: Situation versus Character

      By: Nitin Nohria, Sandra J. Sucher, Joseph Badaracco and Bridget Gurtler
      When we think of human behavior, especially from a moral perspective, we often rely on explanations based on character. We think that good decisions and responsible behavior require people with integrity and strong character and that immoral behavior originates within... View Details
      Keywords: Decision Choices and Conditions; Ethics; Behavior; Personal Characteristics; Power and Influence; Situation or Environment; Values and Beliefs; Social Psychology
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      Nohria, Nitin, Sandra J. Sucher, Joseph Badaracco, and Bridget Gurtler. "Ethical Analysis: Situation versus Character." Harvard Business School Background Note 316-078, September 2015. (Revised January 2023.)
      • June 2015
      • Article

      Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally

      By: F. Gino
      Cheating, deception, organizational misconduct, and many other forms of unethical behavior are among the greatest challenges in today's society. As regularly highlighted by the media, extreme cases and costly scams are common. Yet, even more frequent and pervasive are... View Details
      Keywords: Moral Sensibility; Behavior
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      Gino, F. "Understanding Ordinary Unethical Behavior: Why People Who Value Morality Act Immorally." Current Opinion in Behavioral Sciences 3 (June 2015): 107–111.
      • April 2015
      • Article

      Self-serving Justifications: Doing Wrong and Feeling Moral

      By: Shaul Shalvi, F. Gino, Rachel Barkan and Shahar Ayal
      Unethical behavior by "ordinary" people poses significant societal and personal challenges. We present a novel framework centered on the role of self-serving justification to build upon and advance the rapidly expanding research on intentional unethical behavior of... View Details
      Keywords: Motivation and Incentives; Moral Sensibility
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      Shalvi, Shaul, F. Gino, Rachel Barkan, and Shahar Ayal. "Self-serving Justifications: Doing Wrong and Feeling Moral." Current Directions in Psychological Science 24, no. 2 (April 2015): 125–130.
      • February 2015 (Revised August 2016)
      • Case

      Nokia's Bridge Program: Redesigning Layoffs (A)

      By: Sandra J. Sucher and Susan J. Winterberg
      "Not another Bochum." Nokia Board Chairman Jorma Ollila was clear in the goals he set for the 2011 restructuring that Nokia's new CEO, Stephen Elop, had decided was necessary to address the dramatically changed competitive environment the company faced in smartphones... View Details
      Keywords: Layoffs; Plant Closure; Outplacement; Shared Value; Business or Company Management; Job Cuts and Outsourcing; Restructuring; Employee Relationship Management; Telecommunications Industry
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      Sucher, Sandra J., and Susan J. Winterberg. "Nokia's Bridge Program: Redesigning Layoffs (A)." Harvard Business School Case 315-002, February 2015. (Revised August 2016.)
      • 2015
      • Working Paper

      Thick as Thieves? Dishonest Behavior and Egocentric Social Networks

      By: Jooa Julia Lee, Dong-Kyun Im, Bidhan Parmar and Francesca Gino
      People experience a threat to their moral self-concept in the face of discrepancies between their moral values and their unethical behavior. We theorize that people's need to restore their view of themselves as moral activates thoughts of a high-density personal social... View Details
      Keywords: Moral Sensibility; Behavior; Social and Collaborative Networks
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      Lee, Jooa Julia, Dong-Kyun Im, Bidhan Parmar, and Francesca Gino. "Thick as Thieves? Dishonest Behavior and Egocentric Social Networks." Harvard Business School Working Paper, No. 15-064, February 2015.
      • 2015
      • Other Unpublished Work

      Do Managers Have a Role to Play in Sustaining the Institutions of Capitalism?

      By: Rebecca Henderson and Karthik Ramanna
      In a capitalist system based on free markets, do managers have responsibilities to the system itself? If they do, should these responsibilities shape their behavior when they engage in the political processes that structure the institutions of capitalism? The... View Details
      Keywords: Capitalism; Lobbying; Leadership; Economic Systems; Managerial Roles; Business and Government Relations
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      Henderson, Rebecca, and Karthik Ramanna. "Do Managers Have a Role to Play in Sustaining the Institutions of Capitalism?" Governance Studies, The Initiative on 21st Century Capitalism, No. 20, Brookings Institution, 2015.
      • October 2014
      • Case

      Teckentrup: A Door to Managing Difference

      By: Clayton Rose, Jerome Lenhardt and Daniela Beyersdorfer
      For Kai Teckentrup, the owner and co-CEO of the German "Mittelstand" door manufacturer Teckentrup, balancing competitive pressures, demographic realities and values were at the heart of the diversity program that he had started and championed at the company. Beyond... View Details
      Keywords: Diversity Management; Corporate Values; Competitiveness; Demographics; Change Management; Transformation; Diversity; Ethnicity; Gender; Literacy; Nationality; Race; Residency; Corporate Accountability; Corporate Social Responsibility and Impact; Organizational Culture; Economic Growth; Fairness; Moral Sensibility; Values and Beliefs; Immigration; Employee Relationship Management; Civil Society or Community; Manufacturing Industry; Construction Industry; Consumer Products Industry; Europe; Germany; Russia; Turkey
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      Rose, Clayton, Jerome Lenhardt, and Daniela Beyersdorfer. "Teckentrup: A Door to Managing Difference." Harvard Business School Case 315-016, October 2014.
      • 2014
      • Article

      Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs

      By: Ting Zhang, Francesca Gino and Max Bazerman
      Ethics research developed partly in response to calls from organizations to understand and solve unethical behavior. Departing from prior work that focused mainly on examining the antecedents and consequences of dishonesty, we examine two approaches to mitigating... View Details
      Keywords: Corruption; Dishonesty; Unethical Behavior; Interventions; Structure; Values; Behavior; Ethics; Moral Sensibility
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      Zhang, Ting, Francesca Gino, and Max Bazerman. "Morality Rebooted: Exploring Simple Fixes to Our Moral Bugs." Research in Organizational Behavior 34 (2014): 63–79.
      • April 2014
      • Teaching Note

      iMatari

      By: Joseph L. Badaracco and Matthew Preble
      Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East
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      Badaracco, Joseph L., and Matthew Preble. "iMatari." Harvard Business School Teaching Note 314-140, April 2014.
      • March 2013 (Revised March 2015)
      • Case

      iMatari

      By: Joseph L. Badaracco and Matthew Preble
      In late 2012, recent Harvard Business School graduate Hannah Lopez is given the opportunity to lead entry into a new market for Plámo, a company that created startup companies in Europe and emerging markets based upon existing successful business models. She had only... View Details
      Keywords: Ethical Behavior; Ethical Judgment; Entrepreneurship; Imitation; Ethics; Moral Sensibility; Values and Beliefs; Europe; Middle East
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      Badaracco, Joseph L., and Matthew Preble. "iMatari." Harvard Business School Case 313-083, March 2013. (Revised March 2015.)
      • Article

      The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance

      By: R. Barkan, S. Ayal, F. Gino and D. Ariely
      Six studies demonstrate the "pot calling the kettle black" phenomenon whereby people are guilty of the very fault they identify in others. Recalling an undeniable ethical failure, people experience ethical dissonance between their moral values and their behavioral... View Details
      Keywords: Ethical Dissonance; Cognitive Dissonance; Moral Judgment; Impression Management; Unethical Behavior; Values and Beliefs; Moral Sensibility; Cognition and Thinking; Research; Behavior; Judgments
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      Barkan, R., S. Ayal, F. Gino, and D. Ariely. "The Pot Calling the Kettle Black: Distancing Response to Ethical Dissonance." Journal of Experimental Psychology: General 141, no. 4 (November 2012): 757–773.
      • November 2012 (Revised January 2018)
      • Teaching Note

      Chris and Alison Weston (A), (B), (C)

      By: Sandra J. Sucher
      Teaching Note for Chris and Alison Weston(A), (B) and (C) cases. View Details
      Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Conflict of Interests; Value; United States
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      Sucher, Sandra J. "Chris and Alison Weston (A), (B), (C)." Harvard Business School Teaching Note 613-018, November 2012. (Revised January 2018.)
      • January 2012
      • Article

      Three Cheers for Teaching Distributive Bargaining

      By: Michael A. Wheeler
      Back in the 1990s, business school professors at an Academy of Management conference debated the propriety of teaching distributive bargaining to their students. The particulars of that exchange are lost in the mists of time, but at the end of the session, a straw poll... View Details
      Keywords: Management; Conferences; Business Education; Debates; Negotiation; Problems and Challenges; Value Creation; Moral Sensibility
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      Wheeler, Michael A. "Three Cheers for Teaching Distributive Bargaining." Negotiation Journal 28, no. 1 (January 2012): 73–78.
      • October 2011
      • Case

      Chris and Alison Weston (A)

      By: Sandra J. Sucher and Celia Moore
      Chris and Alison Weston describe how they, a well-educated middle class couple, ended up committing mail fraud, for which they each served a year and a half in federal prison. The case highlights for students how otherwise upstanding individuals much like themselves... View Details
      Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Conflict of Interests; Value
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      Sucher, Sandra J., and Celia Moore. "Chris and Alison Weston (A)." Harvard Business School Case 612-019, October 2011.
      • October 2011 (Revised December 2022)
      • Background Note

      Ethical Analysis: Moral Disengagement

      By: Sandra J. Sucher and Celia Moore
      Moral disengagement is a process that enables people to engage in negative behaviors, from small misdeeds to great atrocities, without believing that they are causing harm or doing wrong. When Conrad Black, the fallen Canadian mogul convicted of multiple counts of... View Details
      Keywords: Moral Sensibility; Social Psychology; Values and Beliefs
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      Sucher, Sandra J., and Celia Moore. "Ethical Analysis: Moral Disengagement." Harvard Business School Background Note 612-043, October 2011. (Revised December 2022.)
      • 2011
      • Book

      Blind Spots: Why We Fail to Do What's Right and What to Do about It

      By: Max H. Bazerman and Ann E. Tenbrunsel
      When confronted with an ethical dilemma, most of us like to think we would stand up for our principles. But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability... View Details
      Keywords: Crime and Corruption; Moral Sensibility; Values and Beliefs; Failure; Performance Evaluation; Sales; Consumer Products Industry
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      Bazerman, Max H., and Ann E. Tenbrunsel. Blind Spots: Why We Fail to Do What's Right and What to Do about It. Princeton University Press, 2011.
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