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Show Results For
- All HBS Web
(3,704)
- People (2)
- News (631)
- Research (2,397)
- Events (33)
- Multimedia (11)
- Faculty Publications (1,202)
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- 2017
- Working Paper
Management as a Technology?
By: Nicholas Bloom, Raffaella Sadun and John Van Reenen
Are some management practices akin to a technology that can explain firm and national productivity, or do they simply reflect contingent management styles? We collect data on core management practices from over 11,000 firms in 34 countries. We find large cross-country... View Details
Keywords: Management Practices; Productivity; Competition; Management Practices and Processes; Performance Productivity
Bloom, Nicholas, Raffaella Sadun, and John Van Reenen. "Management as a Technology?" Harvard Business School Working Paper, No. 16-133, June 2016. (Revised October 2017.)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- March 2019
- Case
Wattpad
By: John Deighton and Leora Kornfeld
How to run a platform to match four million writers of stories to 75 million readers? Use data science. Make money by doing deals with television and filmmakers and book publishers. The case describes the challenges of matching readers to stories and of helping writers... View Details
Keywords: Platform Businesses; Creative Industries; Publishing; Data Science; Machine Learning; Collaborative Filtering; Women And Leadership; Managing Data Scientists; Big Data; Recommender Systems; Digital Platforms; Information Technology; Intellectual Property; Analytics and Data Science; Publishing Industry; Entertainment and Recreation Industry; Canada; United States; Philippines; Viet Nam; Turkey; Indonesia; Brazil
Deighton, John, and Leora Kornfeld. "Wattpad." Harvard Business School Case 919-413, March 2019.
- January 2019 (Revised February 2024)
- Teaching Note
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Ayelet Israeli
Teaching Note for HBS No. 519-011. As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Consumer Behavior; Social Media; E-commerce
- April 1991 (Revised May 2017)
- Teaching Note
Automatic Data Processing: The EFS Decision
By: Robert Simons
Teaching Note for (9-190-059). View Details
- March 1998 (Revised October 1999)
- Case
Electronic Data Systems (EDS)
By: Rosabeth M. Kanter and Thomas Dretler
Explores a global program of Electronic Data Systems (EDS) called "Global Volunteer Day" and examines the activities and business situation of the company in four countries. Asks students to address whether American values like "volunteerism" can be exported. View Details
Keywords: Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Corporate Social Responsibility and Impact; Business and Community Relations; Information Technology Industry; United States
Kanter, Rosabeth M., and Thomas Dretler. "Electronic Data Systems (EDS)." Harvard Business School Case 398-072, March 1998. (Revised October 1999.)
- 2014
- Working Paper
The New Empirical Economics of Management
By: Nicholas Bloom, Renata Lemos, Raffaella Sadun, Daniela Scur and John Van Reenen
Over the last decade the World Management Survey (WMS) has collected firm-level management practices data across multiple sectors and countries. We developed the survey to try to explain the large and persistent TFP differences across firms and countries. This review... View Details
Keywords: Management; Organization; Productivity; Management Practices and Processes; Performance Productivity; Microeconomics
Bloom, Nicholas, Renata Lemos, Raffaella Sadun, Daniela Scur, and John Van Reenen. "The New Empirical Economics of Management." Harvard Business School Working Paper, No. 14-111, April 2014. (NBER Working Paper Series, No. 20102, April 2014.)
- January 2012 (Revised March 2013)
- Case
Ctrip: Scientifically Managing Travel Services
By: David A. Garvin and Nancy Hua Dai
Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details
Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China
Garvin, David A., and Nancy Hua Dai. "Ctrip: Scientifically Managing Travel Services." Harvard Business School Case 312-092, January 2012. (Revised March 2013.)
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
Harnessing customer data well is central to any modern business, as is earning consumers’ trust that their information will stay private. With data breaches growing more common, regulations are tightening... View Details
- October 2018 (Revised August 2023)
- Case
Safecast: Bootstrapping Human Capital to Big Data
By: Ethan Bernstein and Stephanie Marton
On March 11, 2011, at 2:46pm, a 9.1-on-the-Richter-scale, six-minute long earthquake unleashed a tsunami that ravaged the Tohoku region of Japan, damaging the Fukushima Daiichi Nuclear Power facility and releasing sufficient radioactive material into the air and ocean... View Details
Keywords: Citizen Science; Creative Commons; Open Data; Open Architecture; Volunteer-based Organization; Fukushima Daiichi Nuclear Power Facility; 311; Nuclear; Radiation; Crowdsourcing; Bgeigie; Geiger Counters; Kickstarter; Sustainability; Sustainable Business And Innovation; Design; Energy Generation; Social Entrepreneurship; Human Capital; Innovation and Invention; Crisis Management; Organizational Structure; Organizational Design; Information Technology; Business Model; Energy Industry; Technology Industry; Japan; North and Central America; Europe
Bernstein, Ethan, and Stephanie Marton. "Safecast: Bootstrapping Human Capital to Big Data." Harvard Business School Case 419-033, October 2018. (Revised August 2023.)
- 2021
- Working Paper
Time and the Value of Data
By: Ehsan Valavi, Joel Hestness, Newsha Ardalani and Marco Iansiti
Managers often believe that collecting more data will continually improve the accuracy of their machine learning models. However, we argue in this paper that when data lose relevance over time, it may be optimal to collect a limited amount of recent data instead of... View Details
Keywords: Economics Of AI; Machine Learning; Non-stationarity; Perishability; Value Depreciation; Analytics and Data Science; Value
Valavi, Ehsan, Joel Hestness, Newsha Ardalani, and Marco Iansiti. "Time and the Value of Data." Harvard Business School Working Paper, No. 21-016, August 2020. (Revised November 2021.)
- August 2005 (Revised March 2006)
- Exercise
Data Analysis Exercise
By: Frances X. Frei
Frei, Frances X. "Data Analysis Exercise." Harvard Business School Exercise 606-034, August 2005. (Revised March 2006.)
- October 2002 (Revised February 2003)
- Case
Administrative Data Project (A)
By: Lynda M. Applegate and Donald E. Heller
Encourages analysis of the implementation of a large technical infrastructure and process transformation project within a university setting. Enables an instructor to teach change management, leadership, and technical project management skills. View Details
Keywords: Teaching; Change Management; Management Practices and Processes; Transformation; Learning; Competency and Skills; Leadership Development; Non-Governmental Organizations; Education Industry
Applegate, Lynda M., and Donald E. Heller. "Administrative Data Project (A)." Harvard Business School Case 803-051, October 2002. (Revised February 2003.)
- December 2021
- Case
Burning Glass Technologies: From Data to Product
By: Suraj Srinivasan and Amy Klopfenstein
In May 2021, Matt Sigelman, CEO of Burning Glass Technologies, a company that provided labor market analytics for a variety of markets, navigates his company’s transition from data company to product company. Burning Glass originated as a service that used artificial... View Details
Keywords: Information Technology; Applications and Software; Digital Platforms; Internet and the Web; Strategy; Expansion; Business Strategy; Labor; Employment; Human Capital; Jobs and Positions; Job Design and Levels; Job Search; Human Resources; Selection and Staffing; Recruitment; Employees; Retention; Competency and Skills; Experience and Expertise; Talent and Talent Management; Analytics and Data Science; Business Model; Technology Industry; North and Central America; United States
Srinivasan, Suraj, and Amy Klopfenstein. "Burning Glass Technologies: From Data to Product." Harvard Business School Case 122-015, December 2021.
- October 2017
- Case
Quantopian: A New Model for Active Management
Keywords: Big Data; Hedge Fund; Crowdsourcing; Investment Fund; Quantitative Hedge Fun; Algorithmic Data; Analytics and Data Science
Fleiss, Sara, Adi Sunderam, Luis M. Viceira, and Caitlin Carmichael. "Quantopian: A New Model for Active Management." Harvard Business School Case 218-046, October 2017.
- 26 Jul 2017
- Cold Call Podcast
The Revolution in Advertising: From Don Draper to Big Data
- December 2013
- Article
How Google Sold Its Engineers on Management
By: David A. Garvin
High-performing knowledge workers often question whether managers actually contribute much, especially in a technical environment. Until recently, that was the case at Google, a company filled with self-starters who viewed management as more destructive than beneficial... View Details
Keywords: Organizational Behavior; Human Resource Management; Managing Change; Organizational Change; Analytics; Management; Leadership; Human Resources; Talent and Talent Management
Garvin, David A. "How Google Sold Its Engineers on Management." R1312D. Harvard Business Review 91, no. 12 (December 2013): 74–82.
- March 1992 (Revised March 1996)
- Background Note
Turning Data into Dollars: Information Technology Puts Power in Your Order Management Cycle
Sviokla, John J. "Turning Data into Dollars: Information Technology Puts Power in Your Order Management Cycle." Harvard Business School Background Note 192-110, March 1992. (Revised March 1996.)
- March 2024 (Revised May 2024)
- Case
Amperity: First-Party Data at a Crossroads
By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Ofek, Elie, Hema Yoganarasimhan, and Alexis Lefort. "Amperity: First-Party Data at a Crossroads." Harvard Business School Case 524-017, March 2024. (Revised May 2024.)
- September 2016 (Revised May 2018)
- Case
Zurich Insurance: Fostering People Management Practices
By: Boris Groysberg and Katherine Connolly
Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case provides background for the company, as... View Details
Keywords: Managing Change; Organizational Behavior; Diversity Management; Organizational Architecture; Recruiting; Succession Planning; Management; Organizational Culture; Organizational Change and Adaptation; Leading Change; Human Capital; Human Resources; Insurance; Leadership; Diversity; Organizational Structure; Recruitment; Management Succession; Insurance Industry
Groysberg, Boris, and Katherine Connolly. "Zurich Insurance: Fostering People Management Practices." Harvard Business School Case 417-035, September 2016. (Revised May 2018.)