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  • All HBS Web  (1,930)
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  • May 2024
  • Teaching Note

The Meteoric Rise of Skims

By: Ayelet Israeli, Jill Avery and Leonard A. Schlesinger
Teaching Note for HBS Case No. 524-023, "The Meteoric Rise of Skims." View Details
Keywords: Brand; Branding; Direct-to-consumer; DTC; Influencers; Influencer Marketing; Fashion; Growth; Direct Marketing; Influence; Reputation; Social Influence; Consumer Goods; Consumer Products; Female Entrepreneur; Female Protagonist; Entrepreneurship And Strategy; Brand & Product Management; Competitive Advantage; Online Followers; Retail; Retail Formats; Retailing; Online Retail; Celebrities; Celebrity; Celebrity Endorsement; Go To Market Strategy; Apparel; Startup Marketing; Startups; Brands and Branding; Growth and Development Strategy; Growth Management; Distribution Channels; Digital Marketing; Advertising; Power and Influence; Social Media; Fashion Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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Israeli, Ayelet, Jill Avery, and Leonard A. Schlesinger. "The Meteoric Rise of Skims." Harvard Business School Teaching Note 524-067, May 2024.
  • 25 Mar 2015
  • HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

the virtual realm to court new audiences, even if it means changing the idea of what a "museum" is in the process? Tate personifies the latter strategy, conceiving of its online presence as a "fifth gallery" equal in... View Details
Keywords: by Michael Blanding; Education
  • 30 Nov 2007
  • What Do You Think?

What Is Management’s Role in Innovation?

inspired entrepreneur into a large R&D staff over a sustained period is next to impossible," Wayne Hosking suggested that these ideas need "to incorporate some analysis of the venture capital model." At the HBS... View Details
Keywords: by Jim Heskett
  • November 2017
  • Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details
Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul
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Wells, John R., and Gabriel Ellsworth. "Reinventing Best Buy." Harvard Business School Teaching Note 718-442, November 2017.
  • December 2018
  • Supplement

Amazon Acquires Whole Foods (B)

By: Rory McDonald, Sarah Mehta and Shaye Roseman
This short case, meant for pairing with HBS No. 615-013, “AmazonFresh: Rekindling the Online Grocery Market,” explores Amazon’s rationale for acquiring Whole Foods. View Details
Keywords: Mergers and Acquisitions; Growth and Development Strategy; Technology Industry; Food and Beverage Industry
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McDonald, Rory, Sarah Mehta, and Shaye Roseman. "Amazon Acquires Whole Foods (B)." Harvard Business School Supplement 619-029, December 2018.
  • November 2017
  • Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth
Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Teaching Note 718-457, November 2017.
  • 03 Jul 2008
  • What Do You Think?

Are Followers About to Get Their Due?

Summing Up Are leadership and followership joined at the hip? It seems impossible to separate the two. They are reflective of one another. These are two of the predominant opinions expressed in one way or another by respondents to this month's column. Phil Clark... View Details
Keywords: by Jim Heskett
  • 06 Apr 2007
  • What Do You Think?

Will Market Forces Stop Global Warming?

Summing Up Debate on this month's questions occurred on at least three levels. Is global warming occurring? Do humans (primarily through CO2 emissions) have much to do with it? Should we rely on market forces to provide appropriate responses, or will this require... View Details
Keywords: by Jim Heskett; Energy; Utilities
  • 17 Sep 2001
  • Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

Times were hard for Webvan this year. Like other online grocers and delivery services that hit the screen in 2001—among them, Homegrocer, Kozmo, and Streamline—Webvan finally called it quits in July after two years in business. Webvan may... View Details
Keywords: by Martha Lagace; Consumer Products; Retail
  • 15 Apr 2002
  • Research & Ideas

In the Virtual Dressing Room Returns Are A Real Problem

comparisons based on independent performance evaluations. (Although for online purchases, as for catalog purchases, brand names help consumers infer certain aspects of quality or fit, especially for consumers making repeat purchases.)... View Details
Keywords: by Jan Hammond & Kristin Kohler; Apparel & Accessories; Fashion; Consumer Products; Manufacturing; Retail
  • 28 Feb 2005
  • Research & Ideas

Amazon, eBay and the Bidding Wars

others to raise their bids, and in such a case, sniping may be a winning strategy. Q: How pervasive is sniping and will it eventually wipe out incremental bidding? Can or should eBay and other online auction houses try to level the... View Details
Keywords: by Sara Grant; Web Services; Technology
  • December 2019
  • Supplement

Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft

By: Willy C. Shih and Feng Zhu
This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft. View Details
Keywords: Internet and the Web; Competition; Ethics; United States
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Shih, Willy C., and Feng Zhu. "Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft." Harvard Business School Multimedia/Video Supplement 620-706, December 2019.
  • 10 Nov 2008
  • What Do You Think?

How Much Can You Ask of Your Customers?

so that volunteers (often customers, but also others) can easily contribute content (opinions and ratings for Zagat guides), "stuff for sale" (eBay online marketplace), behavioral data (Google's search engine algorithm), and... View Details
Keywords: by Jim Heskett
  • 16 Dec 2002
  • Lessons from the Classroom

Marrying Distance and Classroom Education

in connection with various conferences . I've done video for a CD and things like that, but an online course, no. SS: The HBS teaching environment, the case method, is very high energy with lots of... View Details
Keywords: by Sean Silverthorne
  • 03 Jan 2008
  • What Do You Think?

Does Judgment Trump Experience?

Summing Up How is good judgment developed? Whether judgment trumps experience quickly gave way in this month's rich exchange of views to other questions about how (and the extent to which) judgment is developed. Most of those addressing the question agreed with the... View Details
Keywords: by Jim Heskett
  • January 1998 (Revised June 1999)
  • Case

Chemdex.com

By: William A. Sahlman, Michael J. Roberts and Laurence E. Katz
An Internet start-up company is developing an online marketplace for specialty chemicals and reagents. David Perry has been named a runner-up in the 1st annual HBS Business Plan contest and now faces seed-stage financing questions--how much money to raise, at what... View Details
Keywords: Valuation; Internet and the Web; Chemicals; Business Startups; Capital; Chemical Industry
Citation
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Sahlman, William A., Michael J. Roberts, and Laurence E. Katz. "Chemdex.com." Harvard Business School Case 898-076, January 1998. (Revised June 1999.)
  • 04 Apr 2008
  • What Do You Think?

Who Owns Intellectual Property?

Summing Up Is intellectual property becoming community property? Is a new generation of users and consumers of intellectual property produced by new technologies bringing totally different assumptions and attitudes to bear on its ownership? Has new technology induced... View Details
Keywords: by Jim Heskett
  • 05 Mar 2008
  • What Do You Think?

Where Will Management Innovation Take Us?

Management Style and Your Life, HBS Press 2004.) Original Article There appears to be a growing impatience with the lack of progress in management innovation and change in the very roles that managers play. Gary Hamel in his new book, The... View Details
Keywords: by Jim Heskett
  • July 2020
  • Teaching Note

Shindigz

By: Frank Cespedes
Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
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Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
  • Teaching Interest

Overview

By: Christina M. Wallace
Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details
Keywords: Innovation and Management; Entrepreneurship; Marketing; Marketing Communications; Creativity; Communication Strategy
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