Publications

Find at Harvard

30 Aug 2011
First Look

First Look: August 30

311-118 Worldwide, and in the U.S. marketplace in particular, the French cachet of L'Oréal was one of its most powerful marketing tools. However, with the opening up of emerging markets, L'Oréal had to cater to a diverse customer base: an... View Details

Keywords: Sean Silverthorne

September 2020 (Revised June 2023)
Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

July 2016 (Revised June 2019)
Case

Hamilton: An American Musical

By: Anita Elberse and Jennifer Schoppe

In July 2013, composer, writer, actor and rapper Lin-Manuel Miranda, director Tommy Kail, and producer Jeffrey Seller met to discuss how to launch Hamilton, a new musical based on the life of the first Treasury Secretary of the United States, Alexander Hamilton.... View Details

Keywords: Entertainment; Creative Industries; Performing Arts; (General) Management; Blockbusters; Non-profit; Theater Entertainment; Strategy; Risk Management; Nonprofit Organizations; Arts; Creativity; Product Launch; Product Development; Marketing; Entertainment and Recreation Industry; United States

25 Oct 2016
First Look

October 25, 2016

diverse cultures, their moral compass may lose some of its precision. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51756 forthcoming Marketing Science Why Outlet Stores Exist: Averting Cannibalization in Product Line... View Details

Keywords: Sean Silverthorne

November 2007
Case

Differences at Work: Jason (A)

By: Sandra J. Sucher and Rachel Gordon

Jason is a member of his firm's recruiting team, which has a mandate to create a more diverse workforce. When the group decides to interview a candidate based on the candidate's race, Jason wonders whether they made the right decision and how, in general, diversity... View Details

Keywords: Decisions; Ethnicity; Job Interviews; Race; Recruitment; Diversity

19 Sep 2018
Working Paper Summaries

From Immigrants to Americans: Race and Assimilation During the Great Migration

Keywords: by Vasiliki Fouka, Soumyajit Mazumder, and Marco Tabellini

31 Jan 2017
First Look

First Look at New Research: January 31, 2017

overseas, while Chinese innovations rarely made it out of China. Interestingly, growth in applications varies by IP tool, with industrial designs experiencing the most growth. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52174 View Details

Keywords: Carmen Nobel

14 Sep 2017
Op-Ed

Op-Ed: Google Engineer Deserved to be Fired by the CEO

Google CEO Sundar Pichai. Credit: Steven Zimmerman/Wikipedia Commons Google software engineer James Damore’s ten-page manifesto excoriating his employer for its diversity initiatives incited a major controversy in August about... View Details

Keywords: by Bill George

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

06 Nov 2018
First Look

New Research and Ideas, November 6, 2018

Diversity and Firm Performance By: Zhang, Letian Abstract—How does a firm’s gender diversity affect its performance? Existing work has shown conflicting evidence—some finding a positive effect of gender... View Details

Keywords: Dina Gerdeman

28 Aug 2012
Working Paper Summaries

Channels of Influence

Keywords: by Lauren Cohen, Umit G. Gurun & Christopher J. Malloy

November 2007
Case

Differences at Work: Sam (A)

By: Sandra J. Sucher and Rachel Gordon

In Differences at Work: Sam (A) HBS Case No. 9-408-021 Sam is one of the few minorities working at his company at the analyst level. He refuses a request from Human Resources to fill the “Asian spot” in his firm's diversity video. View Details

Keywords: Ethnicity; Employees; Diversity

December 2004 (Revised August 2005)
Case

Managing a Public Image: Sophie Chen

By: Robin J. Ely and Ingrid Vargas

Sophie Chen, an Asian-American MBA student at Harvard Business School, describes a professional situation in which she was unable to mentor a junior person effectively because she disapproved of the way her Asian-American mentee conformed to an ethnic stereotype.... View Details

Keywords: Leadership; Perception; Relationships; Diversity

March 2022 (Revised April 2023)
Case

Pittsburgh: A Successful City?

By: Karen Mills, Caroline Elkins, Vikram Gandhi, Gabriella Elanbeck and Zeke Gillman

Pittsburgh, PA, was once the crown jewel of American heavy industry. During the 19th and 20th centuries, the city was an undisputed leader in steel production, boasting some of the largest companies and wealthiest individuals in the world. Its abundance of... View Details

Keywords: Economic And Social Disparities; Economic Development; Local Economic Development; Contextual Intelligence; Contextual Knowledge; Context; City Growth; City Innovation; City Leadership; Pittsburgh; Local Government; Local Stakeholders; Business And Community; Business And Community Relations; Community Engagement; Community Relations; Cross-sector Collaboration; Innovation; Innovation Economy; Innovation Clusters; Innovation Ecosystems; Shared Prosperity; Equality Of Opportunity; Equity; Inclusion; Business And Government; Business ＆ Government Relations; Business And Government Relations; Business And Society; Neighborhoods; Race And Ethnicity; Innovation ＆ Entrepreneurship; Diversity; Ethnicity; Race; Household; Income; Economic Growth; Economic Sectors; Economics; Local Range; Urban Development; Urban Scope; City; Cross-Cultural and Cross-Border Issues; Government and Politics; Government Administration; Growth and Development; History; Leadership; Goals and Objectives; Philanthropy and Charitable Giving; Society; Civil Society or Community; Culture; Human Needs; Public Opinion; Public Sector; Social Issues; Poverty; Equality and Inequality; Manufacturing Industry; Steel Industry; Education Industry; Medical Devices and Supplies Industry; Technology Industry; United States; Pittsburgh; Pennsylvania