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    • All HBS Web  (589)
      • Faculty Publications  (122)

      Engineering ManufacturingRemove Engineering Manufacturing →

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      • July 2014 (Revised December 2016)
      • Case

      EcoMotors International

      By: John D. Macomber and Hermes Alvarez
      Eco-Motors, funded in part by Khosla Ventures, has to decide how to go to market with a new technology for internal combustion engines for automotive and industrial use. The OPOC engine has opposed pistons and is a two-stroke engine, as compared to a more traditional... View Details
      Keywords: Technological Innovation; Business Model; Customer Value and Value Chain; Engineering; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry
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      Macomber, John D., and Hermes Alvarez. "EcoMotors International." Harvard Business School Case 215-012, July 2014. (Revised December 2016.)
      • June 2014
      • Teaching Note

      Lit Motors

      By: Thomas Eisenmann
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas. "Lit Motors." Harvard Business School Teaching Note 814-120, June 2014.
      • May 2014
      • Case

      Sasol: U.S. Growth Program

      By: Richard H. K. Vietor
      Sasol, the world's largest producer of synthetic oil from coal and gas, has announced plans to build a huge Catalytic cracker and gas-to-liquids plant in Lake Charles, Louisiana. This $21 billion venture will be the single largest foreign direct investment in US... View Details
      Keywords: Oil & Gas; Risk; Risk And Uncertainty; Petroleum; Synthesis; Diesel; Foreign Direct Investment; Chemicals; Strategy; Energy Industry; United States
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      Vietor, Richard H. K. "Sasol: U.S. Growth Program." Harvard Business School Case 714-034, May 2014.
      • January 2014 (Revised July 2016)
      • Case

      Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing

      By: Tom Nicholas and Matthew Guilford
      At the time of the American War of Independence (1776-1783) and for several decades after it, Great Britain dominated the global production of cotton textiles. In fact, Britain became so dominant in textile manufacturing and trading that Manchester, its industrial... View Details
      Keywords: Technological Innovation; Production; Business History; Manufacturing Industry; Great Britain; Massachusetts
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      Nicholas, Tom, and Matthew Guilford. "Samuel Slater & Francis Cabot Lowell: The Factory System in U.S. Cotton Manufacturing." Harvard Business School Case 814-065, January 2014. (Revised July 2016.)
      • October 2013 (Revised December 2015)
      • Case

      Alcoa's Bid for Alcan (A)

      By: Paul Healy and Penelope Rossano
      In spring 2007, Alcoa CEO Alain Belda was concerned about the company's market position in light of increased competition from developing markets. China's recent entry into the aluminum market was affecting both supply and demand. Furthermore, downstream and upstream... View Details
      Keywords: Acquisitions; Strategy; Aluminum; Accounting; Financials; Alcoa; Rio Tinto; Alcan; Metals and Minerals; Competition; Consolidation; Emerging Markets; Acquisition; Financial Statements; Manufacturing Industry; Canada; China; Russia
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      Healy, Paul, and Penelope Rossano. "Alcoa's Bid for Alcan (A)." Harvard Business School Case 114-029, October 2013. (Revised December 2015.)
      • September 2013
      • Case

      PadFone vs. FonePad

      By: Willy Shih and Sen Chai
      To Jonney Shih, Chairman of ASUSTek Computer, the introduction of Apple's iPad made clear the need to transition his company to a new cloud-computing era. But the company's roots in the manufacture of Windows-powered desktop and notebook PCs bounded the creativity of... View Details
      Keywords: Mobile Phones; Smartphone; Tablet Computer; Android; Recombination; Design Thinking; Innovation and Invention; Innovation and Management; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Strategy; Adaptation; Business Strategy; Commercialization; Competitive Strategy; Information Technology; Internet and the Web; Mobile and Wireless Technology; Information Technology Industry; Computer Industry; Communications Industry; Technology Industry; Asia; Taiwan; Europe; United States
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      Shih, Willy, and Sen Chai. "PadFone vs. FonePad." Harvard Business School Case 614-023, September 2013.
      • August 2013 (Revised November 2013)
      • Case

      Ford vs. GM: The Evolution of Mass Production (A)

      By: Willy Shih

      This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

      Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Manufacturing Industry; Manufacturing Industry; Michigan
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      Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (A)." Harvard Business School Case 614-010, August 2013. (Revised November 2013.)
      • August 2013 (Revised November 2013)
      • Supplement

      Ford vs. GM: The Evolution of Mass Production (B)

      By: Willy Shih

      This case explores the very different paths taken by the Ford Motor Company and the General Motors Corporation in the first three decades of the twentieth century. Henry Ford's Model T was a car for the masses. After considerable experimentation, Ford Motor... View Details

      Keywords: Innovation; Exploration; Dominant Design; Business Growth and Maturation; Business History; Innovation and Management; Innovation Strategy; Technological Innovation; Leading Change; Growth and Development Strategy; Product Positioning; Product Design; Product Development; Business Strategy; Corporate Strategy; Vertical Integration; Manufacturing Industry; Manufacturing Industry; Michigan
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      Shih, Willy. "Ford vs. GM: The Evolution of Mass Production (B)." Harvard Business School Supplement 614-011, August 2013. (Revised November 2013.)
      • July 2013
      • Case

      Jackson Automotive Systems

      By: William E. Fruhan and Wei Wang
      Jackson Automotive Systems produces automotive parts for advanced heating and air conditioning systems, engine cooling systems, fuel injection and transfer systems, and various other engine parts and it supplies them to the automotive industry primarily in Michigan.... View Details
      Keywords: Production; Financial Crisis; Corporate Finance; Manufacturing Industry; Manufacturing Industry; Michigan
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      Fruhan, William E., and Wei Wang. "Jackson Automotive Systems." Harvard Business School Brief Case 914-505, July 2013.
      • March 2013
      • Case

      An Entrepreneur's New Product Development Journey

      By: Elie Ofek
      This case tracks the new product development process undertaken by Gauri Nanda, the founder and CEO of Nanda Home, as she ventures to innovate beyond her initial product launches. Having achieved commercial success with her first product Clocky, a roll away alarm clock... View Details
      Keywords: Entrepreneurship; Decision Making; Product Development; Manufacturing Industry; Manufacturing Industry
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      Ofek, Elie. "An Entrepreneur's New Product Development Journey." Harvard Business School Case 513-098, March 2013.
      • March 2013
      • Case

      Singapore Metals Limited

      By: John T. Gourville
      Singapore Metals Limited (SML) has declining sales but has developed a new product (curled metal pile driver pads) that, in field tests, delivers customer benefits that are many times SML's manufacturing costs. Jonathan Lee and Alex Tan of SML's Engineered Products... View Details
      Keywords: Metals and Minerals; Marketing Strategy; Price; Business Strategy; Product Development; Manufacturing Industry; Manufacturing Industry; Singapore
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      Gourville, John T. "Singapore Metals Limited." Harvard Business School Case 513-097, March 2013.
      • March 2013 (Revised March 2014)
      • Case

      Cummins, Inc.: Building a Home Community for a Global Company

      By: Joseph L. Bower and Michael Norris
      In 2010, Tom Linebarger, president and COO of Cummins, Inc., the Columbus, Indiana-based manufacturer of diesel engines, has to decide where to locate the company's new manufacturing line for high horsepower engines. He has three choices to decide from: Seymour,... View Details
      Keywords: Manufacturing; Competitiveness; Competition; Education; Business and Community Relations; Manufacturing Industry; United States
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      Bower, Joseph L., and Michael Norris. "Cummins, Inc.: Building a Home Community for a Global Company." Harvard Business School Case 313-024, March 2013. (Revised March 2014.)
      • February 2013 (Revised March 2015)
      • Case

      The LEGO Group: Publish or Protect?

      By: Willy C. Shih and Sen Chai
      Senior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and... View Details
      Keywords: Plastics; Injection Molding; Toys; LEGO; LEGO Group; Tools; Additive Manufacturing; 3D Manufacturing; Toolmaking; Patenting; Spillovers; Knowledge Spillovers; Change; Trends; Engineering; Machinery and Machining; Intellectual Property; Patents; Operations; Production; Strategy; Corporate Strategy; Technology Adoption; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Europe; Denmark
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      Shih, Willy C., and Sen Chai. "The LEGO Group: Publish or Protect?" Harvard Business School Case 613-079, February 2013. (Revised March 2015.)
      • December 2012 (Revised November 2014)
      • Case

      W.R. Grace & Co.: Dealing with Asbestos Torts

      By: Stuart C. Gilson and Sarah L. Abbott
      A manufacturer of building products and specialty chemicals, W. R. Grace & Co. filed for Chapter 11 bankruptcy in 2001 in response to a flood of lawsuits alleging that its products contained asbestos, and had caused hundreds of thousands of people to contract... View Details
      Keywords: Bankruptcy Reorganization; Business Failures; Environmental Regulations; Class Action Lawsuits; Natural Environment; Valuation; Health Disorders; Capital Structure; Restructuring; Lawsuits and Litigation; Chemicals; Crisis Management; Insolvency and Bankruptcy; Legal Liability; Construction Industry; Chemical Industry; United States
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      Gilson, Stuart C., and Sarah L. Abbott. "W.R. Grace & Co.: Dealing with Asbestos Torts." Harvard Business School Case 213-046, December 2012. (Revised November 2014.)
      • December 2012 (Revised April 2025)
      • Case

      AmTran Technology Ltd.

      By: Willy Shih, Jyun-Cheng Wang and Karen E. Robinson
      As an original design manufacturer (ODM) of television sets and leading supplier to Vizio, a market leader in the U.S. for LCD flat panel TVs, AmTran Technology Ltd. uses what founder Alpha Wu describes as a "WE" model in which western companies perform sales,... View Details
      Keywords: Modularity; Technology Transitions; Analog; Digital; Television; TV; Flat-panel; ATSC; NTSC; Video; Global Strategy; Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Growth and Development Strategy; Product Development; Product Design; Supply Chain; Business Strategy; Competitive Strategy; Technology Adoption; Digital Platforms; Electronics Industry; Taiwan; United States; Japan
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      Shih, Willy, Jyun-Cheng Wang, and Karen E. Robinson. "AmTran Technology Ltd." Harvard Business School Case 613-069, December 2012. (Revised April 2025.)
      • December 2012 (Revised November 2014)
      • Case

      Lit Motors

      By: Thomas R. Eisenmann and Alex Godden
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
      • July 2012
      • Case

      Owen's Precision Machining

      By: Ramana Nanda and James McQuade
      For the second time in fourteen months, Christopher Owen, the second-generation owner of Owen's Precision Machining (OPM), found himself running out of cash. Owen wondered what he was doing wrong. How much additional money would he need to raise to get OPM through the... View Details
      Keywords: Family Business; Cash Flow; Mergers and Acquisitions; Decision Making; Problems and Challenges; Business Strategy; Corporate Finance; Manufacturing Industry; Massachusetts
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      Nanda, Ramana, and James McQuade. "Owen's Precision Machining." Harvard Business School Case 813-036, July 2012.
      • April 2012 (Revised August 2013)
      • Case

      General Motors Technical Center India – Powertrain Engineering

      By: Willy Shih, William Jurist, Brian McIntosh and Helen Wang
      Prabjot Nanua was proud of the growing capabilities of the General Motors Technical Center India Powertrain Engineering group that he oversaw. Since 2003, engineers there had expanded the center's capabilities, developing a reputation within GM for completing... View Details
      Keywords: Decision Choices and Conditions; Business Headquarters; Research and Development; Business Strategy; Manufacturing Industry; Manufacturing Industry; India
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      Shih, Willy, William Jurist, Brian McIntosh, and Helen Wang. "General Motors Technical Center India – Powertrain Engineering." Harvard Business School Case 612-074, April 2012. (Revised August 2013.)
      • September 2011
      • Supplement

      TopCoder (B)

      By: Karim R. Lakhani, Eric Lonstein and Stephanie Pokrywa
      Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
      Keywords: Industry Growth; Forecasting and Prediction; Change Management; Production; Machinery and Machining; Planning; Quality; Competition; Diversification; Technology Adoption; Measurement and Metrics; Product Design; Manufacturing Industry
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      Lakhani, Karim R., Eric Lonstein, and Stephanie Pokrywa. "TopCoder (B)." Harvard Business School Supplement 612-044, September 2011.
      • July 2011 (Revised September 2012)
      • Case

      Industrial Metrology: Getting In-Line? (A)

      By: Willy Shih
      Metrology plays a key role in the manufacture of mechanical components. Traditionally it is used extensively in a pre-process stage where a manufacturer does process planning, design, and ramp-up, and in post-process off-line inspection to establish proof of quality.... View Details
      Keywords: Transformation; Machinery and Machining; Measurement and Metrics; Product Design; Planning; Quality; Opportunities; Competitive Strategy; Diversification; Segmentation; Technology Adoption; Theory; Manufacturing Industry
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      Shih, Willy. "Industrial Metrology: Getting In-Line? (A)." Harvard Business School Case 612-004, July 2011. (Revised September 2012.)
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