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June 2012
Supplement

Foro Energy (B)

By: Joseph B. Lassiter, William A. Sahlman and James McQuade

Foro Energy developed proprietary and patent-pending fiber-laser technologies that could disrupt existing processes and services for the exploration and production of oil and natural gas. These breakthrough laser technologies were protected by a strong intellectual... View Details

Keywords: Disruptive Technologies; Innovation ＆ Entrepreneurship; Development Stage Enterprises; Entrepreneurial Management; Entrepreneurs; Petroleum; Natural Gas; High Technology; Energy; Entrepreneurship; Disruptive Innovation; Technological Innovation; Intellectual Property; Energy Industry

May 2025 (Revised July 2025)
Case

The Video-Streaming Wars in 2025: Can Anyone Catch Netflix?

By: Anita Elberse and Javiera Larenas

On January 21, 2025, Ted Sarandos, co-chief executive officer of video-streaming service Netflix, presented the company’s quarterly earnings. He had every reason to be upbeat: Netflix added 19 million new subscribers in the final quarter of 2024, ended the year with a... View Details

Keywords: Media; Television; Management; Strategy; Disruption; Technology; Competition; Entertainment and Recreation Industry; Media and Broadcasting Industry

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details

2018
Working Paper

Executive Development Programs Enter the Digital Matrix: I. Disrupting the Demand Landscape

By: Das Narayandas and Mihnea C. Moldoveanu

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. Unlike other segments of higher education,... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Management Skills; Leadership Development

November 2015
Case

Rubicon Global

By: William A. Sahlman and Hunter Ashmore

The case describes Rubicon Global, a startup that aimed to disrupt the waste management industry. The company started with a bold idea: create a cloud-based, full-service waste management company providing low-cost, highly efficient, and environmentally friendly... View Details

Keywords: Entrepreneurial Finance; Rubicon; Rubicon Global; Waste Management; Startups; Disruptive Technology; Technological Innovation; Disruptive Innovation; Market Entry and Exit; Entrepreneurship; Wastes and Waste Processing; Business Startups; Corporate Finance; Service Industry

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

noted in The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Harvard Business School Press, 1997), firms innovate faster than our lives change to adopt those innovations, creating opportunities for View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

2019
Book

The Technology Fallacy: How People Are the Real Key to Digital Transformation

By: Gerald C. Kane, Anh Phillips, Jonathan Copulsky and Garth Andrus

Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions―but it... View Details

June 2012
Case

The Atavist: Reinventing the Book

By: Mukti Khaire and Mary Tripsas

Atavist, a start-up founded by journalists, publishes enhanced ebook singles as well as the software to create enhanced ebooks. The company is currently engaged in both publishing and software development, but as they raise funding and grow, must decide whether to... View Details

Keywords: Disruptive Technology; Growth Strategy; Innovation; Publishing; Software Industry; Technological Change; Disruptive Innovation; Applications and Software; Entrepreneurship; Growth and Development Strategy; Information Technology Industry; Information Technology Industry

March 2003 (Revised August 2005)
Case

Making SMaL Big: SMaL Camera Technologies

By: Clayton M. Christensen and Scott Duncan Anthony

SMaL Camera Technologies CEO Maurizio Arienzo was trying to decide what market opportunities SMaL should target. The company had developed a revolutionary imaging technology that powered small digital still and video cameras. Its first-generation product--a kit to... View Details

Keywords: Product Development; Decision Making; Disruptive Innovation; Market Entry and Exit; Electronics Industry; Computer Industry; Massachusetts

August 2019 (Revised March 2022)
Case

Lemonade: Disrupting Insurance with Instant Everything, Killer Prices, and a Big Heart

By: Elie Ofek and Danielle Golan

Launching its first products in the fall of 2016 in New York, insurtech startup Lemonade was on a mission to disrupt the insurance market by using AI and behavioral economics principles. The company offered renters, homeowners, and condo insurance and mainly targeted... View Details

Keywords: AI; Business Startups; Insurance; Technological Innovation; Business Model; Disruption; Brands and Branding; Growth and Development Strategy; Global Strategy; Decision Making; Technology Industry; Technology Industry

10 Nov 2008
Research Event

Social Media Leads the Future of Technology

the Internet, to what extent they can capitalize on these transformations remains an open question. HBS professor David Yoffie moderated the session on "The Technology Revolution and its Implications for the Future," with... View Details

Keywords: by Martha Lagace

2018
Working Paper

Executive Education in the Digital Matrix: The Disruption of the Supply Landscape

By: Mihnea Moldoveanu and Das Narayandas

Even as the demand for managerial skills continues to grow, executive education worldwide has entered a period of disruption caused by the digitalization of content, connectivity, and communication. The current offerings of many executive education program providers... View Details

Keywords: Executive Education; Internet and the Web; Disruption; Competency and Skills; Leadership Development

12 May 2020
Cold Call Podcast

Autonomous Vehicles Are Ready to Disrupt Society, Business—and You

Keywords: Re: Elie Ofek & William R. Kerr; Auto

January 2018 (Revised May 2018)
Case

AT&T Managing Technological Change and the Future of Telephone Operators in the 20th Century

By: Daniel P. Gross and William R. Kerr

By the 1930s, AT&T dominated the American phone industry, serving 10 million telephones and employing over 100,000 switchboard operators. But beginning in the mid-1910s, the company began changing from manually operated switchboards to mechanical switching systems that... View Details

Keywords: AT＆T; Bell Telephone; Phone Lines; Phone Operators; Mechanical Switching; Layoffs; Technological Change; Transition; History; Innovation and Invention; Technological Innovation; Information Technology; Disruption; Change Management; Communications Industry; Telecommunications Industry; United States

July 2006
Background Note

Out of Frame: The Coming Digital Disruption of Hollywood

By: Stephen P. Bradley, Brian DeLacey and Reed Martin

The record opening of the Pirates of the Caribbean: Dead Man's Chest, starring Johnny Depp, had finally provided the industry with incontrovertible proof that it was still possible to draw massive audiences to movie theaters. Grossing $136 million during its opening... View Details

Keywords: Disruption; Internet and the Web; Technology Adoption; Mobile and Wireless Technology; Film Entertainment; Revenue; Entertainment and Recreation Industry; United States

2010
Article

We Cannot Go On: Disruptive Innovation and the First World War Royal Navy

By: Gautam Mukunda

Insights from Disruptive Innovation theory (DI) are often used in the formulation, implementation, and evaluation of national security policy. DI explains why successful companies are sometimes defeated by new competitors with relatively unsophisticated products.... View Details

Keywords: Technology; History; National Security; Framework; Adaptation; Organizational Change and Adaptation; Technological Innovation; Machinery and Machining; Disruptive Innovation; Theory; Developing Countries and Economies; Technology Industry

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November 2020
Article

Disrupting the Disruptors or Enhancing Them? How Blockchain Re‐Shapes Two‐Sided Platforms

By: Daniel Trabucchi, Antonella Moretto, Tommaso Buganza and Alan MacCormack

The importance of platform‐based businesses in the modern economy is growing continuously and becoming increasingly relevant. Specifically, the deployment of digital technologies has enhanced the applicability of two‐sided business models, enabling companies to act not... View Details

Keywords: Blockchain; Two-Sided Platforms; Business Model; Innovation and Invention; Technological Innovation

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2003
Conference Paper

Follow the Money: What Really Drives Technology Innovation in Construction

By: John D. Macomber

Technology enthusiasts, academics, and software companies remain concerned about the slow pace of innovation in the construction industry. Tools are widely available that seem to provide eminently sensible and clearly apparent improvement to the process of design and... View Details

Keywords: Buildings and Facilities; Technological Innovation; Construction; Design; Performance Improvement; Motivation and Incentives; Knowledge Management; Adoption; Business Model; Capital Structure; Supply Chain

1997
Book

The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail

By: Clayton M. Christensen

His work is cited by the world's best known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller, innovation expert Clayton M. Christensen shows how even the most outstanding companies can do everything right—yet still lose market... View Details

Keywords: Disruptive Innovation; Leadership

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June 2012 (Revised August 2013)
Case

Driving Towards a Disruption?

By: Willy Shih and William Noble

As Clayton Christensen drove to the studio to deliver an online executive education class, he pondered the future of management education. How big a threat did online degree programs, corporate universities, and other innovations in the delivery of management training... View Details

Keywords: Disruptive Technology; Performance Trajectories; Disruptive Innovations; Business Education; Business School; Internet And Online Services Industries; Disruptive Innovation; Higher Education; Corporate Strategy; Internet; Performance; Education Industry; Boston

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