Publications

Publications

Filter Results: (94) Arrow Down

Show Results For

← Page 3 of 94 Results →
Sort by

Are you looking for?

→Search All HBS Web
  • Research Summary

Overview

By: John A. Deighton
Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe
  • January 2024 (Revised February 2024)
  • Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Telecommunications Industry; Technology Industry; Financial Services Industry; Education Industry; Travel Industry
Related
  • 15 Oct 2014
  • Research & Ideas

Apple Pay’s Technology Adoption Problem

for each transaction. In addition, the company says it won't collect consumers' purchase history. Edelman questions whether addressing security and privacy will be enough of a carrot to wean consumers off of... View Details
Keywords: by Dina Gerdeman; Technology; Retail
  • 09 Oct 2018
  • First Look

New Research and Ideas, October 9, 2018

2018 Redwood City, Stanford Business Books The Gift of Global Talent: How Migration Shapes Business, Economy & Society By: Kerr, William R. Abstract—The global race for talent is on, with countries and businesses competing for the best and brightest. Foreign talent... View Details
Keywords: Dina Gerdeman
  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
Related
  • April 2012
  • Article

The Impact of Relative Standards on the Propensity to Disclose

By: Alessandro Acquisti, Leslie John and George Loewenstein
Two sets of studies illustrate the comparative nature of disclosure behavior. The first set investigates how divulgence is affected by signals about others' readiness to divulge. Study 1A shows a "herding" effect, such that survey respondents are more willing to... View Details
Keywords: Rights; Surveys; Management Practices and Processes; Ethics; Corporate Disclosure; Judgments; Consumer Behavior; Standards
Related
  • 11 Apr 2000
  • Research & Ideas

Financial Services 24/7

customers are ready to try new ways of doing things. It took about five years, for example, for ATMs to come into full use, and during that time banks had to continue their traditional services while marketing the use of their new technology. Many of today's View Details
Keywords: by Susan Young
  • Research Summary

Managing Marketspace Service Interfaces

By: Jeffrey F. Rayport

Jeffrey F. Rayport is focusing on the strategic challenges that face businesses selling information-intensive products and services. A key strategic issue in such businesses is the dematerialization of information-intensive products and services as a consequence of... View Details

  • September–October 2013
  • Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung
I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details
Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry
Related
  • 22 Feb 2024
  • Research & Ideas

How to Make AI 'Forget' All the Private Data It Shouldn't Have

There’s a virtual elephant in AI’s room: It’s nearly impossible to make the technology forget. And there are an increasing number of scenarios where consumers and programmers may not only want to remove data from a machine learning... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • October 19, 2021
  • Article

The Facebook Trap

By: Andy Wu
Facebook has a clear mission: Connect everyone in the world. Clarity is good, but in Facebook’s case, it has also put the company in a bind because the mission—and the company’s vision for creating value through network effects—has also become the source of its biggest... View Details
Keywords: Business And Society; Mission and Purpose; Network Effects; Value Creation; Corporate Accountability; Strategy
Related
  • 08 Dec 2022
  • HBS Case

The War in Ukraine and Nestlé’s Moral Dilemma: Stay or Leave Russia?

improve or ameliorate the situation. When it comes to decisions on such moral issues, consumers play an important role in the eventual impact on the company. In Nestlé’s case, soon after the company announced its strategy, calls for a... View Details
Keywords: by Michael Blanding; Consumer Products
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Facebook’s current data privacy crisis, could learn a lot from Johnson. Let’s examine how Johnson and Zuckerberg measured up against what I have identified as 7 Lessons for Leading in Crisis. #1: Face reality, starting with yourself.... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

Few companies create an entirely new consumer market and reach icon status—and then set out to reinvent themselves. But that’s the hill the at-home, interactive-exercise firm Peloton is now climbing. Peloton was one of the freewheeling... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

and Kate Barasz Abstract—Data gathered on the web has vastly enhanced the capabilities of marketers. With people regularly sharing personal details online and internet cookies tracking every click, companies can now gain unprecedented insight into individual View Details
Keywords: Sean Silverthorne
  • 04 Mar 2019
  • What Do You Think?

What’s the Antidote to Surveillance Capitalism?

provided by us willingly.” George Yurieff put it this way: “If you are concerned about your privacy and want to somehow protect yourself to some extent, start paying for services which you want to use stop posting (send directly to your... View Details
Keywords: by James Heskett; Consumer Products; Consumer Products
  • September 2019 (Revised September 2019)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
Related
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

lost critical people in the background who make this whole thing work. Gazette: Twitter has been under a consent decree for over a decade over data privacy and security violations. Back in May, the company had to pay the Department of... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • 07 Jul 2021
  • Book

Good News for Disgraced Companies: You Can Regain Trust

When Facebook failed to protect the privacy of 87 million people whose data was harvested without their consent in 2015, the company not only circumvented data privacy regulations, it breached the public’s... View Details
Keywords: by Lane Lambert
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under... View Details
Keywords: by Susan Young

Are you looking for?

→Search All HBS Web