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  • All HBS Web  (3,587)
    • People  (7)
    • News  (1,515)
    • Research  (1,538)
    • Events  (12)
    • Multimedia  (6)
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Show Results For

  • All HBS Web  (3,587)
    • People  (7)
    • News  (1,515)
    • Research  (1,538)
    • Events  (12)
    • Multimedia  (6)
  • Faculty Publications  (804)
← Page 3 of 3,587 Results →
  • Research Summary

Information Intermediation

Christopher F. Noe's research involves examining a variety of issues relating to the process through which firms communicate with external parties. He has shown that trading by corporate officials in their own firms shares of common stock increases in the period... View Details

  • Research Summary

Regulatory negotiations and risk communication

In the pharmaceutical industry a drugs benefits and risks are constantly being weighed by companies, regulators, physicians and drug consumers. While companies and regulators must make decisions based on population statistics about drug outcomes, physicians and drug... View Details
  • September 2013
  • Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry
Citation
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Beshears, John, James J. Choi, David Laibson, Brigitte C. Madrian, and Gwendolyn Reynolds. "Testimonials Do Not Convert Patients from Brand to Generic Medication." American Journal of Managed Care 19, no. 9 (September 2013): e314–e316.
  • 2002
  • Chapter

Digital Marketing Communication

By: J. A. Deighton and Patrick Barwise
Keywords: Marketing Communications; Digital Marketing; Internet and the Web
Citation
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Deighton, J. A., and Patrick Barwise. "Digital Marketing Communication." In Digital Marketing: Global Strategies from the World's Leading Experts, edited by Jerry Wind and Vijay Mahajan. New York: John Wiley & Sons, 2002.
  • 2019
  • Working Paper

The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work

By: Hila Lifshitz - Assaf and Frank Nagle
Knowledge work is becoming increasingly challenging as pace of change in the knowledge frontier is increasing. Organizations have created multiple mechanisms to minimize knowledge gaps and increase learning such internal training, mentorship programs as well as... View Details
Keywords: Open Source; Future Of Work; Software Development; Knowledge Work; Online Community; Learning; Knowledge Sharing; Applications and Software; Open Source Distribution; Performance Productivity
Citation
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Lifshitz - Assaf, Hila, and Frank Nagle. "The Impact of Professionals' Contributions to Online Knowledge Communities on Their Workplace Knowledge Work." Working Paper, April 2019.
  • Research Summary

Managers' Use of Information

William J. Bruns, Jr. is studying (with Sharon M. McKinnon of Northeastern University) managers' use of information in day-to-day and long-term management situations. The findings of this research-that managers develop and rely more heavily on personal information... View Details
  • February 2011 (Revised November 2012)
  • Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis
PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details
Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry
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Gupta, Sunil, and Jason Riis. "PatientsLikeMe: An Online Community of Patients." Harvard Business School Case 511-093, February 2011. (Revised November 2012.)
  • February 2001 (Revised August 2001)
  • Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman
Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details
Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California
Citation
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MacCormack, Alan D., and Kerry Herman. "Dialpad Communications (A)." Harvard Business School Case 601-090, February 2001. (Revised August 2001.)
  • June 2006 (Revised April 2007)
  • Case

Howard Schultz: Building Starbucks Community

By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and... View Details
Keywords: Education; Biography; Leadership; Leadership Development; Leadership Style; Growth and Development Strategy; Personal Development and Career
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George, William W., and Andrew N. McLean. "Howard Schultz: Building Starbucks Community." Harvard Business School Case 406-127, June 2006. (Revised April 2007.)
  • May 2018
  • Exercise

Data Visualization & Communication Exercise

By: Srikant M. Datar and Caitlin N. Bowler
This exercise uses the 1986 Challenger shuttle disaster to explore the relationship between data visualization, effective communication, and decision-making. Students review and analyze excerpts from the 13 charts engineers presented to NASA executives the night before... View Details
Keywords: Visualization; Data; Analytics and Data Science; Communication; Performance Effectiveness; Decision Making; Analysis
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Datar, Srikant M., and Caitlin N. Bowler. "Data Visualization & Communication Exercise." Harvard Business School Exercise 118-107, May 2018.
  • Article

Buyer-Initiated vs. Seller-Initiated Information Revelation

Sales presentations are the core of the selling process where salespeople provide information to prospects. One challenge is that the amount of information available to be potentially communicated may exceed salespeople's ability to communicate or customers' ability to... View Details
Keywords: Information; Quality; Marketing Communications; Game Theory; Sales
Citation
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Bhardwaj, Pradeep, Yuxin Chen, and David Godes. "Buyer-Initiated vs. Seller-Initiated Information Revelation." Management Science 54, no. 6 (June 2008).
  • Web

Campus & Community | About

Campus & Community Map & Directions Take A Tour A Vital Residential Community A Campus Built on Philanthropy A Commitment to Sustainability 1927 Harvard Business School campus constructed 270 + Full-time... View Details
  • September 2016 (Revised March 2017)
  • Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons
This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science
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Simons, Robert. "Strategy Execution Module 3: Using Information for Performance Measurement and Control." Harvard Business School Module Note 117-103, September 2016. (Revised March 2017.)
  • May 1995 (Revised March 1996)
  • Case

ToyWorld, Inc.: Information Technology Planning

By: Lynda M. Applegate
ToyWorld, a fast growing retailer, was revitalizing its information technology (IT) infrastructure and called in AT&T to help plan for the future. Five strategic alternatives for use of information and communications technology were identified through value chain... View Details
Keywords: Strategic Planning; Information Technology; Growth and Development; Expansion; Partners and Partnerships; Retail Industry
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Applegate, Lynda M. "ToyWorld, Inc.: Information Technology Planning." Harvard Business School Case 195-262, May 1995. (Revised March 1996.)
  • August 1977
  • Article

The Effects of Communication and Information Availability in an Experimental Study of a Three Person Game

By: J. K. Murnighan and A. E. Roth
Keywords: Communication; Information; Games, Gaming, and Gambling
Citation
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Murnighan, J. K., and A. E. Roth. "The Effects of Communication and Information Availability in an Experimental Study of a Three Person Game." Management Science 23, no. 12 (August 1977): 1336–1348.
  • 18 Oct 2016
  • Op-Ed

Why Business Should Invest in Community Health

Center for Community & Population Health Improvement to facilitate the sharing of information and impact data about health improvement efforts among community stakeholders.... View Details
Keywords: by John Quelch, Howard Koh, and Pamela Yatsko; Health
  • 19 Dec 2013
  • Working Paper Summaries

Innovating Without Information Constraints: Organizations, Communities, and Innovation When Information Costs Approach Zero

Keywords: by Elizabeth J. Altman, Frank Nagle & Michael L. Tushman
  • June 1995 (Revised August 1995)
  • Background Note

Managing IT in the 1990s: Communications Technology

By: Lynda M. Applegate and Geoffrey Bock
Provides an overview of the basic technologies that comprise the communications infrastructure of a firm. Network architecture, wide area networks, local area networks, communication media, network protocols, and basic principles of data transmission over networks are... View Details
Keywords: Management; Information Technology; Communication Technology
Citation
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Applegate, Lynda M., and Geoffrey Bock. "Managing IT in the 1990s: Communications Technology." Harvard Business School Background Note 195-270, June 1995. (Revised August 1995.)
  • January 2009 (Revised May 2011)
  • Case

China Mobile's Rural Communications Strategy

By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
Citation
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Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
  • 2015
  • Chapter

Innovating without Information Constraints: Organization, Communities, and Innovation when Information Costs Approach Zero

By: Elizabeth J. Altman, Frank Nagle and Michael Tushman
Innovation has traditionally taken place within an organization's boundaries and/or with selected partners. This Chandlerian approach to innovation has been rooted in transaction costs, organizational boundaries, and information processing challenges associated with... View Details
Keywords: Knowledge Sharing; Cost; Innovation and Management; Collaborative Innovation and Invention
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Altman, Elizabeth J., Frank Nagle, and Michael Tushman. "Innovating without Information Constraints: Organization, Communities, and Innovation when Information Costs Approach Zero." In The Oxford Handbook of Creativity, Innovation, and Entrepreneurship, edited by Christina E. Shalley, Michael A. Hitt, and Jing Zhou, 353–379. Oxford University Press, 2015.
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