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  • All HBS Web  (458)
    • People  (1)
    • News  (103)
    • Research  (256)
    • Events  (1)
    • Multimedia  (3)
  • Faculty Publications  (61)

Show Results For

  • All HBS Web  (458)
    • People  (1)
    • News  (103)
    • Research  (256)
    • Events  (1)
    • Multimedia  (3)
  • Faculty Publications  (61)
← Page 3 of 458 Results →
  • December 2012
  • Article

Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

By: Jill Avery
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. Consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
Keywords: Brands; Brand Building; Brand Equity; Brand Management; Brand Positioning; Marketing; Brands and Branding; Marketing Strategy; Product Marketing; Consumer Behavior; Gender; Identity; Customer Focus and Relationships; Auto Industry; Consumer Products Industry
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Avery, Jill. "Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending." International Journal of Research in Marketing 29, no. 4 (December 2012): 322–336. (Article was awarded the Marketing Science Institute's Best Paper Award.)
  • March 2002
  • Case

AOL, Cisco, Yahoo!: Building the Internet Commons

By: James E. Austin
Since the spring of 2001, AOL, Cisco, and Yahoo! had collaborated on ways to improve the effectiveness of using the Internet to benefit society. Each company considered itself strongly committed to philanthropy, making significant charitable donations, and fostering a... View Details
Keywords: Internet and the Web; Philanthropy and Charitable Giving; Business and Community Relations; Information Technology Industry; Web Services Industry
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Austin, James E. "AOL, Cisco, Yahoo!: Building the Internet Commons." Harvard Business School Case 302-088, March 2002.
  • 01 Jun 2023
  • HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

cannot be valuable within an organization.” As his community deteriorates, Miller’s behavior spirals How did Miller end up in prison in the first place? Research shows that poverty and imprisonment are closely linked. A 2018 Brookings... View Details
Keywords: by Dina Gerdeman; Apparel & Accessories

    Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending

    I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
    • 2007
    • Working Paper

    Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

    By: Ramana Nanda and Tarun Khanna
    This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details
    Keywords: Diasporas; Developing Countries and Economies; Entrepreneurship; Financing and Loans; Cross-Cultural and Cross-Border Issues; Social and Collaborative Networks; Technology Industry; India
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    Nanda, Ramana, and Tarun Khanna. "Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry." Harvard Business School Working Paper, No. 08-003, July 2007. (Revised February 2009.)
    • Article

    Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry

    By: Ramana Nanda and Tarun Khanna
    This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate community and local entrepreneurs in India's software industry. We find that local entrepreneurs who have... View Details
    Keywords: Diasporas; Entrepreneurship; Applications and Software; Information Technology Industry; India
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    Nanda, Ramana, and Tarun Khanna. "Diasporas and Domestic Entrepreneurs: Evidence from the Indian Software Industry." Journal of Economics & Management Strategy 19, no. 4 (Winter 2010): 991–1012.
    • September 2019 (Revised September 2019)
    • Case

    Facebook Fake News in the Post-Truth World

    By: John R. Wells, Carole A. Winkler and Benjamin Weinstock
    In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details
    Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; United States; California; Sunnyvale; Russia
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    Wells, John R., Carole A. Winkler, and Benjamin Weinstock. "Facebook Fake News in the Post-Truth World." Harvard Business School Case 720-373, September 2019. (Revised September 2019.)
    • January 2006 (Revised November 2007)
    • Compilation

    Podcasting

    By: Thomas R. Eisenmann and Kerry Herman
    Profiles the nascent podcasting industry, based on a compilation of published articles. Describes factors driving industry growth, barriers to adoption, ecosystem roles, and potential business models. View Details
    Keywords: Business Model; Communication Technology; Entrepreneurship; Industry Growth; Media; Internet and the Web; Technology Adoption; Media and Broadcasting Industry
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    Eisenmann, Thomas R., and Kerry Herman. "Podcasting." Harvard Business School Compilation 806-109, January 2006. (Revised November 2007.)
    • 17 Apr 2007
    • First Look

    First Look: April 17, 2007

    other's beliefs about demand. Thus, in this paper's setting, improved communication can induce alignment even if no economic incentives are changed. While consistent with the predominant view in organizational behavior (OB), this is a... View Details
    Keywords: Martha Lagace
    • September 2014 (Revised January 2015)
    • Module Note

    Building Effective Working Relationships

    By: Lakshmi Ramarajan
    This note introduces a framework for deliberately building effective interpersonal relationships. First, we will define the necessary attributes of these relationships. Next, we will discuss common barriers to effectiveness. Lastly, we will provide tools to build and... View Details
    Keywords: Interpersonal Relations; Power And Influence; Networks; Interpersonal Communication; Performance Effectiveness
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    Ramarajan, Lakshmi. "Building Effective Working Relationships." Harvard Business School Module Note 415-030, September 2014. (Revised January 2015.)
    • September 2017
    • Case

    Tencent

    By: John R. Wells and Gabriel Ellsworth
    Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
    Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Asia; China; Canton (province, China)
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    Wells, John R., and Gabriel Ellsworth. "Tencent." Harvard Business School Case 718-426, September 2017.
    • TeachingInterests

    Scaling Minority Businesses

    By: Archie L. Jones

    Scaling Minority Businesses (SMB) is a field course designed to leverage the intellectual power and community of Harvard Business School to address the vital needs of Black-owned enterprises as they face the twin tasks of surviving and growing. The course... View Details

    • 27 Oct 2021
    • Blog Post

    HBS Impact Investing Fund Course: An Experiential Education in Social Financing

    barriers to capital, with the dual goals of making profits and creating social change. Entrepreneurs of color in Massachusetts have an unmet capital demand in the order of $574 million annually, according to The Boston Foundation and... View Details
    • July 2021
    • Article

    Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences

    By: Eric Anicich, Jon M. Jachimowicz, Merrick Osborne and L. Taylor Phillips
    The current research explores how local racial diversity affects Whites’ efforts to structure their local communities to avoid incidental intergroup contact. In two experimental studies (N=509; Studies 1a-b), we consider Whites’ choices to structure a fictional,... View Details
    Keywords: Segregration; Structural/institutional Racism; Organizational Exclusion; Diversity; Race; Organizations; Local Range; Prejudice and Bias
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    Anicich, Eric, Jon M. Jachimowicz, Merrick Osborne, and L. Taylor Phillips. "Structuring Local Environments to Avoid Diversity: Anxiety Drives Whites' Geographical and Institutional Self-Segregation Preferences." Art. 104117. Journal of Experimental Social Psychology 95 (July 2021).
    • 12 Oct 2022
    • Video

    Laura N Montoya: The Global Cultural Lens of AI

    • November 2020 (Revised February 2021)
    • Case

    Wes Hall and the BlackNorth Initiative

    By: Shikhar Ghosh, Marilyn Morgan Westner and Reza Satchu
    Wes Hall founded Kingsdale Advisors and built it into one of Canada’s leading shareholder services and advisory firms. Influenced by the Black Lives Matter (BLM) movement and a series of social injustices—specifically the death of George Floyd in police custody—Hall... View Details
    Keywords: Racism; Cultural Entrepreneurship; Social Entrepreneurship; Diversity; Race; Social Issues; Ethics; Canada; North America
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    Ghosh, Shikhar, Marilyn Morgan Westner, and Reza Satchu. "Wes Hall and the BlackNorth Initiative." Harvard Business School Case 821-056, November 2020. (Revised February 2021.)
    • 14 Oct 2021
    • Blog Post

    Making the MBA Degree More Accessible

    commitments aimed at reducing financial barriers that often prevent students from underrepresented minority groups from applying to and attending HBS: Launch a need-based waiver of the application fee for all prospective students in all... View Details
    • March–April 2021
    • Article

    Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others.

    By: Gerald C. Kane and Lynn Wu
    Organizations have long sought to improve employee performance by managing knowledge more effectively. In this paper, we test whether the adoption of digital tools for expertise search and access within an organization, often referred to as a support to an... View Details
    Keywords: Digital Tools; Social Media; Social Networks; Transactive Memory Systems; Augmented Intelligence; Artificial Intelligence; Social and Collaborative Networks; Gender; Equality and Inequality; Technology Adoption; Knowledge Management; Performance Improvement; Power and Influence; Organizational Change and Adaptation
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    Kane, Gerald C., and Lynn Wu. "Network-biased Technical Change: How Information Management Tools Overcome Some Biases but Exacerbate Others." Organization Science 32, no. 2 (March–April 2021): 273–292.
    • 05 Dec 2018
    • Working Paper Summaries

    The Salary Taboo: Privacy Norms and the Diffusion of Information

    Keywords: by Zoë B. Cullen and Ricardo Perez-Truglia
    • November 2017
    • Teaching Note

    Facebook Fake News in the Post-Truth World

    By: John R. Wells and Gabriel Ellsworth
    Teaching Note for HBS No. 717-473. In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and... View Details
    Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networking; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; Communications Industry; United States; California; Sunnyvale; Russia
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    Wells, John R., and Gabriel Ellsworth. "Facebook Fake News in the Post-Truth World." Harvard Business School Teaching Note 718-456, November 2017.
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