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    • All HBS Web  (8,158)
      • Faculty Publications  (738)

      Cognition and ThinkingRemove Cognition and Thinking →

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      • March 2024 (Revised July 2024)
      • Case

      H2 Green Steel: A Clean-Tech Triple Play?

      By: Debora L. Spar, Gunnar Trumbull, Henry Tao and Julia Comeau
      At the end of 2023, the Swedish startup H2 Green Steel was mid-way through construction on an integrated steel plant in Northern Sweden that would use abundant local hydro power to create Europe’s first commercial-scale green steel. Their goal was to help European... View Details
      Keywords: Steel; Green Business; Green Technology; Factories, Labs, and Plants; Business Startups; Climate Change; Technological Innovation; Growth and Development Strategy; Renewable Energy; Steel Industry; Sweden
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      Spar, Debora L., Gunnar Trumbull, Henry Tao, and Julia Comeau. "H2 Green Steel: A Clean-Tech Triple Play?" Harvard Business School Case 324-101, March 2024. (Revised July 2024.)
      • 2025
      • Working Paper

      Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas

      By: Jacqueline N. Lane, Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber and Eva C. Guinan
      The evaluation of innovative early-stage projects is essential for allocating limited resources. We investigate how the evaluation format affects the identification of feasibility issues through a field experiment at a leading research university. Experts were... View Details
      Keywords: Innovation Evaluation; Evaluation Criteria; Feasibility Assessment; Attention Allocation; Cognitive Mechanisms; Field Experiment; Research; Performance Evaluation; Innovation and Invention; Prejudice and Bias
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      Lane, Jacqueline N., Simon Friis, Tianxi Cai, Michael Menietti, Griffin Weber, and Eva C. Guinan. "Greenlighting Innovative Projects: How Evaluation Format Shapes the Perceived Feasibility of Early-Stage Ideas." Harvard Business School Working Paper, No. 24-064, March 2024. (Revised May 2025.)
      • March 2024
      • Article

      Investigation of Divergent Thinking among Surgeons and Surgeon Trainees in Canada (IDEAS): A Mixed-methods Study

      By: Alex Thabane, Tyler McKechnie, Vikram Arora, Goran Calic, Jason W Busse, Ranil Sonnadara and Mohit Bhandari
      Objective: To assess the creative potential of surgeons and surgeon trainees, as measured by divergent thinking. The secondary objectives were to identify factors associated with divergent thinking, assess confidence in creative problem-solving and the perceived effect... View Details
      Keywords: Creativity; Cognition and Thinking; Surveys; Health Industry
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      Thabane, Alex, Tyler McKechnie, Vikram Arora, Goran Calic, Jason W Busse, Ranil Sonnadara, and Mohit Bhandari. "Investigation of Divergent Thinking among Surgeons and Surgeon Trainees in Canada (IDEAS): A Mixed-methods Study." BMJ Open 14, no. 3 (March 2024).
      • March 2024
      • Article

      What Makes Groups Emotional

      By: Amit Goldenberg
      When people experience emotions in a group, their emotions tend to have stronger intensity and to last longer. Why is that? This question has occupied thinkers throughout history, and with the use of digital media it is even more pressing today. Historically, attention... View Details
      Keywords: Groups and Teams; Emotions; Cognition and Thinking; Interpersonal Communication
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      Goldenberg, Amit. "What Makes Groups Emotional." Perspectives on Psychological Science 19, no. 2 (March 2024): 489–502.
      • February 21, 2024
      • Article

      The NFT Staircase: How Digital Ownership Benefits Brands and Consumers

      By: Scott Duke Kominers and Steve Kaczynski
      One of our goals with our new book, The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create, is to unlock the power of nonfungible tokens, or NFTs, for business. National and international brands are already using NFTs in some of... View Details
      Keywords: Non-fungible Tokens; NFTs; Brand; Brand Building; Digitization; Metaverse; Tokenization; Crypto Economy; Blockchain; Market Design; Brands and Branding; Value Creation
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      Kominers, Scott Duke, and Steve Kaczynski. "The NFT Staircase: How Digital Ownership Benefits Brands and Consumers." a16zcrypto.com (February 21, 2024).
      • February 2024
      • Article

      Conveying and Detecting Listening in Live Conversation

      By: Hanne Collins, Julia A. Minson, Ariella S. Kristal and Alison Wood Brooks
      Across all domains of human social life, positive perceptions of conversational listening (i.e., feeling heard) predict well-being, professional success, and interpersonal flourishing. But a fundamental question remains: Are perceptions of listening accurate? Prior... View Details
      Keywords: Interpersonal Communication; Behavior; Perception
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      Collins, Hanne, Julia A. Minson, Ariella S. Kristal, and Alison Wood Brooks. "Conveying and Detecting Listening in Live Conversation." Journal of Experimental Psychology: General 153, no. 2 (February 2024): 473–494.
      • 2024
      • Chapter

      Regulating Collective Emotions

      By: Amit Goldenberg
      When we think of emotion and emotion regulation, we typically think of them as processes occurring at the individual level. Even when emotions are experienced by multiple people who interact with each other, analysis is typically centered around individual-level... View Details
      Keywords: Groups and Teams; Emotions; Behavior
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      Goldenberg, Amit. "Regulating Collective Emotions." Chap. 22 in Handbook of Emotion Regulation. Third Edition edited by James J. Gross and Brett Q. Ford, 183–189. Guilford Press, 2024.
      • January 2024
      • Case

      Frank Cornelissen: The Great Sulfite Debate (A)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adaptation; Expansion; Weather; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Food and Beverage Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (A)." Harvard Business School Case 724-391, January 2024.
      • January 2024
      • Teaching Note

      Frank Cornelissen: The Great Sulfite Debate (A) & (B)

      By: Tiona Zuzul
      Teaching Note for HBS Case Nos. 724-391 and 724-398. In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Agribusiness; Plant-Based Agribusiness; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication Strategy; Decision Making; Cost vs Benefits; Financial Management; Financial Strategy; Profit; Revenue; Spending; Globalization; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Strategy; Adaptation; Expansion; Mission and Purpose; Values and Beliefs; Food and Beverage Industry; Europe; Italy
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      Zuzul, Tiona. "Frank Cornelissen: The Great Sulfite Debate (A) & (B)." Harvard Business School Teaching Note 724-458, January 2024.
      • January 2024
      • Supplement

      Frank Cornelissen: The Great Sulfite Debate (B)

      By: Tiona Zuzul and Susan Pinckney
      In 2018, artisanal Italian vineyard Frank Cornelissen was one of the world’s leading natural wine vineyards. Its founder, Frank Cornelissen, faced weather related conditions that forced him to have to decide between staying true to the tenets of the natural wine... View Details
      Keywords: Budgets and Budgeting; Business Earnings; Plant-Based Agribusiness; Business Startups; Family Business; For-Profit Firms; Small Business; Change Management; Transition; Communication; Cost vs Benefits; Decisions; Entrepreneurship; Environmental Sustainability; Values and Beliefs; Financial Management; Financial Strategy; Profit; Revenue; Spending; Global Strategy; Goods and Commodities; Innovation Strategy; Crisis Management; Goals and Objectives; Growth Management; Success; Strategic Planning; Problems and Challenges; Risk and Uncertainty; Cognition and Thinking; Reputation; Adoption; Expansion; Weather; Mission and Purpose; Food and Beverage Industry; Food and Beverage Industry; Europe; Italy
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      Zuzul, Tiona, and Susan Pinckney. "Frank Cornelissen: The Great Sulfite Debate (B)." Harvard Business School Supplement 724-398, January 2024.
      • January 2024 (Revised August 2024)
      • Case

      Essex County Community Foundation: Pivot to Systems Philanthropy

      By: V. Kasturi Rangan, Brian Trelstad and Courtney Han
      2023 marked five years of the Essex County Community Foundation (ECCF)’s “systems philanthropy” approach to grantmaking. Located in northeastern Massachusetts, the community foundation served 800,000 residents across 34 cities and towns that varied widely by... View Details
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      Rangan, V. Kasturi, Brian Trelstad, and Courtney Han. "Essex County Community Foundation: Pivot to Systems Philanthropy." Harvard Business School Case 524-066, January 2024. (Revised August 2024.)
      • January 2024 (Revised February 2024)
      • Case

      TPG Rise Climate: Deploying 'Climate Capital'

      By: Vikram S. Gandhi, David Allen, Sarah Mehta and Shannon Roche
      This case is about TPG Rise Climate, a $7.3 billion climate impact fund launched in 2021 by alternative asset manager TPG. Climate investing is a complex, capital-intensive endeavor; entering it has forced TPG to think and act differently. Relative to other funds, Rise... View Details
      Keywords: Energy; Environmental Management; Ownership; Science; Value; Asset Management; Investment Funds; Investment Portfolio; Financial Markets; Financial Services Industry; California; San Francisco; New York (city, NY)
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      Gandhi, Vikram S., David Allen, Sarah Mehta, and Shannon Roche. "TPG Rise Climate: Deploying 'Climate Capital'." Harvard Business School Case 824-077, January 2024. (Revised February 2024.)
      • 2024
      • Working Paper

      Lost in Transmission

      By: Thomas Graeber, Shakked Noy and Christopher Roth
      For many decisions, people rely on information received from others by word of mouth. How does the process of verbal transmission distort economic information? In our experiments, participants listen to audio recordings containing economic forecasts and are paid to... View Details
      Keywords: Information Trnasmission; Word Of Mouth; Word-of-Mouth; Narratives; Reliability; Knowledge Sharing; Spoken Communication; Cognition and Thinking
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      Graeber, Thomas, Shakked Noy, and Christopher Roth. "Lost in Transmission." Harvard Business School Working Paper, No. 24-047, January 2024.
      • December 2023
      • Case

      Food & Life Companies

      By: Forest L. Reinhardt and Akiko Saito
      Founded in 1984 in Japan, Food & Life Companies Ltd. (F&LC) operated Sushiro, the largest conveyor belt sushi restaurant chain in Japan, and other types of restaurants that offered sushi and fish cuisine. F&LC was committed to offering high-quality sushi at an... View Details
      Keywords: Growth and Development Strategy; Market Entry and Exit; Expansion; Food and Beverage Industry; Japan; Asia; United States
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      Reinhardt, Forest L., and Akiko Saito. "Food & Life Companies." Harvard Business School Case 724-015, December 2023.
      • 2023
      • Working Paper

      Complexity and Hyperbolic Discounting

      By: Benjamin Enke, Thomas Graeber and Ryan Oprea
      A large literature shows that people discount financial rewards hyperbolically instead of exponentially. While discounting of money has been questioned as a measure of time preferences, it continues to be highly relevant in empirical practice and predicts a wide range... View Details
      Keywords: Hyperbolic Discounting; Present Bias; Bounded Rationality; Cognitive Uncertainty; Behavioral Finance
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      Enke, Benjamin, Thomas Graeber, and Ryan Oprea. "Complexity and Hyperbolic Discounting." Harvard Business School Working Paper, No. 24-048, February 2024.
      • 2023
      • Book

      How the Harvard Business School Changed the Way We View Organizations

      By: Jay W. Lorsch
      The story of the field of organizational behavior (which overlaps considerably with the origin story of Harvard Business School) and how it created the “medical model” of systems thinking—anchored in the practices of listening, observing, testing, and only then... View Details
      Keywords: Organizational Behavior; Systems Thinking; Medical Model; Organizations; Behavior; System; History
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      Lorsch, Jay W. How the Harvard Business School Changed the Way We View Organizations. Business Expert Press, 2023.
      • 2023
      • Working Paper

      Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic

      By: Jessica Gagete-Miranda, Lucas Argentieri Mariani and Paula Rettl
      While elite-cue effects on public opinion are well-documented, questions remain as to when and why voters use elite cues to inform their opinions and behaviors. Using experimental and observational data from Brazil during the COVID-19 pandemic, we study how leader... View Details
      Keywords: Elites; Public Engagement; Politics; Political Affiliation; Political Campaigns; Political Influence; Political Leadership; Political Economy; Survey Research; COVID-19; COVID-19 Pandemic; COVID; Cognitive Psychology; Cognitive Biases; Political Elections; Voting; Power and Influence; Identity; Behavior; Latin America; Brazil
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      Gagete-Miranda, Jessica, Lucas Argentieri Mariani, and Paula Rettl. "Words Can Hurt: How Political Communication Can Change the Pace of an Epidemic." Harvard Business School Working Paper, No. 24-022, October 2023.
      • September 2023 (Revised December 2023)
      • Case

      TetraScience: Noise and Signal

      By: Thomas R. Eisenmann and Tom Quinn
      In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details
      Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston
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      Eisenmann, Thomas R., and Tom Quinn. "TetraScience: Noise and Signal." Harvard Business School Case 824-024, September 2023. (Revised December 2023.)
      • 2023
      • Book

      Right Kind of Wrong: The Science of Failing Well

      By: Amy Edmondson
      A revolutionary guide that will transform your relationship with failure, from the pioneering researcher of psychological safety and award-winning Harvard Business School professor Amy Edmondson.

      We used to think of failure as the opposite of success. Now,... View Details
      Keywords: Failure; Success
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      Edmondson, Amy. Right Kind of Wrong: The Science of Failing Well. New York, NY: Atria Books, 2023.
      • August 2023 (Revised December 2023)
      • Case

      Automating Morality: Ethics for Intelligent Machines

      By: Joseph L. Badaracco Jr. and Tom Quinn
      As autonomy became a more significant part of modern life – most notably in autonomous vehicles (AVs), such as Teslas – ethical debates about whether and how to impart ethics to machines heated up. Utilitarians pointed out that autonomous vehicles crashed much less... View Details
      Keywords: Cost vs Benefits; Judgments; Fairness; Moral Sensibility; Values and Beliefs; Cross-Cultural and Cross-Border Issues; Disruptive Innovation; Technology Adoption; Risk and Uncertainty; Cognition and Thinking; Technological Innovation; Auto Industry; Technology Industry; Africa; Asia; Europe; North and Central America; Oceania; South America
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      Badaracco, Joseph L., Jr., and Tom Quinn. "Automating Morality: Ethics for Intelligent Machines." Harvard Business School Case 324-007, August 2023. (Revised December 2023.)
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