Publications
Publications
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- Faculty Publications (51)
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- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
- August 2012 (Revised December 2023)
- Background Note
Note on Health Insurance Coverage, Coding, and Payment
By: Regina E. Herzlinger and Jo Ellen Slurzberg
This note explains how health care technology and service innovators receive payment from government insurers, in the U.S. and abroad, and from private insurers. It describes each of the three steps needed to obtain reimbursement: coverage, coding, and payment. It also... View Details
- October 2011 (Revised March 2013)
- Case
Yale University Investments Office: February 2011
By: Josh Lerner and Ann Leamon
David Swensen and the Investments Office staff must decide whether to continue to allocate the bulk of the university's endowment to illiquid investments—hedge funds, private equity, real estate—given the impact of the recent market turmoil. The case explores the risks... View Details
- February 2011
- Case
Chegg: Textbook Rental Takes Flight
By: Thomas R. Eisenmann, William A. Sahlman and Evan W. Richardson
In late 2010, Silicon Valley-based Chegg, the leading online college textbook rental company, is scaling rapidly. The case recounts Chegg's history from its origins as a distant competitor to Craigslist in college classified listings through a pivot into textbook... View Details
- March 2009 (Revised February 2011)
- Background Note
Note: Fair Value Accounting for Investments in Debt Securities
The note describes how fair value accounting applies to debt securities that are classified by financial institutions as (1) "trading" securities, (2) "available for sale" securities, or (3) "hold to maturity" securities. It explains the hierarchy for inputs used in... View Details
- April 2007
- Case
Schibsted
By: Bharat N. Anand and Sophie Hood
In 2006, newspaper firms in developed markets were severely threatened on three fronts: the growth of online news, online classified advertising, and free newspapers. Schibsted, however, had managed to cope with these challenges successfully, and had become something... View Details
- August 2003 (Revised August 2024)
- Case
Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment
By: Regina E. Herzlinger and John McDonough
Many health care innovations appear successful; but fail. This is the first case in the Innovating Health Care course that investigates how to create successful health care innovations. It is part of the first module in the course. This module focuses on how to... View Details
- February 2000 (Revised August 2000)
- Case
Boston.com
By: Thomas R. Eisenmann and Jon K Rust
How aggressively should an incumbent move when developing an online business that threatens its core product? With Internet competitors taking direct aim at the traditional print newspaper business model, the Boston Globe fought back with its own web initiative,... View Details
- December 1993 (Revised December 2003)
- Case
Manville Corp. Fiber Glass Group (B)
By: Lynn S. Paine and Sarah Gant
Describes how Manville's managers responded when their main product, fiberglass, was classified by an international research agency as a possible human carcinogen. View Details
- Forthcoming
- Article
Beefing IT Up for Your Investor? Engagement with Open Source Communities, Innovation, and Startup Funding: Evidence from GitHub
By: Annamaria Conti, Christian Peukert and Maria P. Roche
We study the engagement of nascent firms with open source communities and its implications for innovation and attracting funding. To do so, we link data on 160,065 U.S. startups from Crunchbase to their activities on the open source software development platform... View Details
- Forthcoming
- Article
Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile
By: Shunyuan Zhang, Elizabeth Friedman, Kannan Srinivasan, Ravi Dhar and Xupin Zhang
Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling... View Details