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Show Results For
- All HBS Web
(1,094)
- People (2)
- News (221)
- Research (651)
- Multimedia (1)
- Faculty Publications (251)
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- 01 Dec 2022
- News
Full Court Press
vuvuzelas competes with the arena’s mix of American hip-hop and regional hits. It is a distinctly regional take on an iconic American export. The league is a core pillar of NBA Africa, a two-year-old venture whose value NBA Commissioner... View Details
Keywords: Dan Morrell
- 24 May 2017
- News
Ilene H. Lang, MBA 1973
within three months became one of the most successful brands of its day. When the company abandoned its plan to take AltaVista public, Lang left. “I didn’t agree with the strategy,” she says matter-of-factly. “I wasn’t going to stick... View Details
Keywords: Susan Young
- 01 Jun 2024
- News
Alumni and Faculty Books
Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
- 01 Aug 1998
- News
High Honors
Johnson & Johnson in 1973 and in 1977 joined Standard Brands Incorporated. There she rose to become vice president of marketing for the margarine division. Standard merged with Nabisco in 1981, and in 1987 she was named president of... View Details
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
head started spinning: Okay, what did I see here? What are the implications?” As a researcher, Ofek’s interests include toy brands, and he’s written more than one case study in the space, as well as “the tension between purpose and profit,” or how View Details
- 01 Jun 2004
- News
Luxe Redux
Cashing in on the $60 billion global luxury goods market has never been tougher — or more rewarding. Competition is keen. And consumer preferences are constantly shifting, causing the concept of luxury itself to change over time. As a result, the market’s most... View Details
- 01 Dec 2008
- News
Designing Change
Courtesy Pentagram Graphic designers have created some of the world’s best-known logos, from Coke to Mercedes to McDonald’s. Yet their role in establishing a company’s identity is not always understood or valued by senior management. In... View Details
Keywords: Julia Hanna
- 01 Mar 2017
- News
Lego Stays on Script
explore each other’s imagination and creativity. “Making an original, bold movie really boosted Lego sales,” says Lin. “By not being an overt commercial, it ended up being the best branded content possible.” From Baker Library: In 2016... View Details
Keywords: Julia Hanna
- 01 Sep 2012
- News
Who Owns Yoga?
Yoga is simply about business. “For some people, it’s all about creating value for a large audience,” Deshpandé says, “and by using marketing and branding you can be more effective and bring your product to... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a purpose... View Details
- 01 Oct 1999
- News
Q & A: Jeanne P. Jackson: A New Regime at Banana Republic
President and CEO of Banana Republic since 1995, Jeanne Jackson (MBA '78) has been credited with transforming the faltering safari clothing brand into one of the nation's leaders in - and definers of - casual attire. In 1998, Business... View Details
- 01 Mar 2011
- News
Noted & Quoted
“The variety, nuance, and humanity of the Middle East are being obscured.” — Her Majesty Queen Noor of Jordan, lamenting negative stereotypes of the Middle East, in a keynote address at Burden Auditorium. (Harvard Arab Weekend, November 18, 2010) “Grocery store shelves... View Details
- 01 Jun 2014
- News
Faculty Q&A: The Cup Runneth Over
of MasterCard and American Express. Likewise Coca-Cola is in, as always, but Pepsi's out. That's one big reason why Pepsi has had trouble gaining brand traction in international markets. What about all the other companies that can't land... View Details
Keywords: Garry Emmons
- 01 Aug 2014
- News
A closer look at the industry of beauty
entrepreneurial imagination: the ability to understand values and trends and to shape them into brands people want," says Jones. Jones describes how, as the industry gained momentum, it played a significant... View Details
- 21 May 2018
- News
Community Partners Delivers “Expert Goodness” to the Bay Area
nonprofits a year,” either through direct engagement or in pro-bono brainstorming sessions. “It’s a wonderful way to give back,” says Club President Jan Gullet (MBA 1977). “We’ve done the research. Our members tell us what they value most... View Details
Keywords: Margie Kelley
- 01 Sep 2014
- News
Case Study: Declawing the Competition
cofounder and president, Deena Malkina (MBA 2008), offered this case study query to alumni: “KitNipBox is laser-focused on differentiating its brand by sourcing the most unique, high-quality products on the market, committing to healthy... View Details
- 06 Dec 2021
- News
Action Plan: Whole Sale
retailers to connect with consumers, he adds. “Beauty is a category that has the ability to articulate a brand promise or personality,” says Balbale, which is particularly appealing to Gen Z—and others. “Retailers are beginning to... View Details
- 17 Jul 2020
- News
Support System
the foundations of these communities.” The problem these shea-nut pickers faced, says Akuete, CEO and founder of Eu’Genia Shea and its Target-based sister brand, Mother’s Shea, is that they are largely women in villages without electricity and therefore lack access to... View Details
Keywords: Maureen Harmon
- 01 Sep 2010
- News
Fair Trade
of the more expensive skin care brands. Moreover, although leading brands might be global, their appeal is not. In fragrances, every market’s list of its top 20 brands is unique. The top-selling fragrance in... View Details
- 01 Mar 2019
- News
3-Minute Briefing: Richard Edelman (MBA 1978)
about my kids succeeding me. But the second piece is, oh my God, this business is different than it was even five years ago. “Public relations” is not a complete description of our work anymore. Everything is being driven by brand... View Details