Publications

07 Feb 2022
Research & Ideas

Digital Transformation: A New Roadmap for Success

Wallace Brett Donham Professor of Business Administration and faculty chair of the Leadership Initiative at Harvard Business School. Ann Le Cam is senior vice president of global talent and View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

10 Jun 2022
Blog Post

New Venture Competition 2022: Business and Environment Ventures

carbon-neutral product. Sharing-OAurora Rotes, MBA 2009Sharing-O, the sharing platform for those things that are still too good to go, filling the gap between new and pre-owned. Let’s be sustainable today, not in 10 years. The most... View Details

December 2023
Case

The American Bully XL

By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti

The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list... View Details

Keywords: Governing Rules, Regulations, and Reforms; Policy; Government Administration; Laws and Statutes; Risk and Uncertainty; United Kingdom

December 2019 (Revised March 2020)
Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred

Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details

February 2020
Supplement

Coaching Makena Lane

By: Ethan Bernstein

Video Supplement for "Coaching Makena Lane," product number 418-031. Videos include a collection of ~3 minute animated videos of 5 celebrity coaches answering the same 2 questions participants are asked in the teaching plan: 1. How would you evaluate Makena Lane’s... View Details

Keywords: Executive Coaching; Leadership Style; Performance Evaluation; Personal Development and Career

15 Dec 2024
News

Back at the Ranch

The summer training program at Bear Hug Cattle Company starts truly at square one. “The first day is about teaching the guys how to just be out here and not die,” says lead instructor Zach Aguilar, gazing out from under his broad-brimmed... View Details

Keywords: Jen McFarland Flint; photos by Adler and Vance Jacobs; Animal Production and Aquaculture; Animal Production and Aquaculture

02 Dec 2019
News

Supporting the School as a Student and Young Alumna

Serrena Iyer (MBA 2018) Working in the entertainment industry is a dream come true for Serrena Iyer, who after graduating from HBS landed at the aptly named DreamWorks Animation as senior manager of strategy View Details

March 1996
Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details

Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry

Web

Credential of Digital Innovation and Strategy | HBS Online

opportunities. "This course is excellent for executives and managers who constantly grapple with finding new ways to make their work impactful and useful for their target audience.” Cebisa Ncube Design... View Details

01 Dec 1997
News

Growing Together

Gleason (MBA '97) is finding a way to make both a profit and a difference. Last fall, as a part of HBS associate professor Marco Iansiti's Managing Product Development course, Gleason created a model for a... View Details

Keywords: Marguerite Rigoglioso and Nancy O. Perry

December 2015 (Revised April 2019)
Case

Chicken Republic

By: Jose Alvarez and Natalie Kindred

Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details

January 2011 (Revised January 2014)
Case

Rebranding Gallagher

By: Rohit Deshpande and Keith Chi-ho Wong

Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand... View Details

Keywords: Globalized Firms and Management; Brands and Branding; Marketing Strategy; Distribution; Industrial Products Industry

October 2008
Class Lecture

Marketing as Competitive Advantage: Fundamentals

By: Das Narayandas, David E. Bell, Anita Elberse, John T. Gourville, David B. Godes, John A. Quelch, Gail J. McGovern, Luc R. Wathieu and Marta Wosinska

Marketing as Competitive Advantage: Fundamentals will help today's business executives and tomorrow's business leaders understand the key elements of a successful marketing strategy. The multimedia resource includes video lectures by Harvard Business School faculty,... View Details

Keywords: Customers; Framework; Marketing Strategy; Product Positioning; Planning; Competitive Advantage; Segmentation

13 Mar 2019
News

The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)

background in air and water filtration at SpaceX and Brita, so we knew we could come up with something better.” What are your short- and long-term goals for the company? Taylor... View Details

12 Feb 2015
Video

Collective Genius

August 2019 (Revised February 2020)
Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai

In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details