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September 2004 (Revised March 2007)
Case

G.I. JOE: Marketing an Icon

In the winter of 2003, Billy Lagor, the Hasbro toy company's brand manager for G.I. JOE, faced a set of decisions that would ultimately determine the 2004 marketing plan for the G.I. JOE brand. Under consideration were three different ways to market the military action... View Details

Keywords: Product Positioning; Marketing Strategy; Brands and Branding; Consumer Products Industry; United States

October 2010
Article

Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap

Humans and other animals express power through open, expansive postures and powerlessness through closed, constrictive postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays... View Details

Keywords: Risk and Uncertainty; Nonverbal Communication; Behavior; Decision Choices and Conditions; Gender; Power and Influence

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June 2004
Case

Nehemiah Strategy, The: Bringing it to Boston

By: Diana Barrett and Arthur I Segel

In 2003, Lee Stuart was working with the Greater Boston Interfaith Organization to implement an affordable housing initiative in Boston. She and her colleagues faced a number of challenges in transferring the strategy, including whether the strategy was appropriate for... View Details

Keywords: Housing; Problems and Challenges; Strategy; Projects; Decisions; Boston

15 Jul 2014
First Look

First Look: July 15

Publications August 2013 Strategic Entrepreneurship Journal Business Model Evaluation: Quantifying Walmart's Sources of Advantage By: Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé Abstract—We develop an analytical framework on the basis of... View Details

Keywords: Carmen Nobel

April 2008
Tutorial

Finance: An Introductory Online Course

By: Timothy A. Luehrman, Brenda W. Chia and Michelle Rendall

The Finance Online Course provides a fundamental understanding of the principles, analytical tools, and knowledge needed to make good investment and financing decisions. The course introduces students to finance ratios, forecasting methods, capital structure theory,... View Details

Keywords: Financial Management; Forecasting and Prediction; Investment; Corporate Finance

December 2005 (Revised May 2014)
Case

Walt Disney and the 1941 Animators' Strike

By: Nitin Nohria, Anthony Mayo and Bridget Gurtler

Focuses on the leadership lessons drawn from the events precipitating the Animator's Strike of 1941, depicting the growing pains of a company that was as much formed and changed by American culture as American culture was formed and changed by it. The tale of Walt... View Details

Keywords: Business History; Leadership; Creativity; Culture; Business Strategy; Technology Adoption

September 2002 (Revised March 2006)
Case

Environmental Power Corporation: Changing Manure Into Gold?

By: Ray A. Goldberg and Laure Mougeot Stroock

In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details

Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry

2018
Book

Rebel Talent: Why It Pays to Break the Rules at Work and Life

The world’s best chef.
An airline captain who brought his flight to safety in a daring water landing.
A magician known for his sensational escape acts.
A computer scientist who founded a world-renowned animation studio.
What do all of these... View Details

Keywords: Talent and Talent Management; Personal Characteristics; Success; Behavior

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December 2019 (Revised March 2020)
Case

Impossible Foods

By: Jose B. Alvarez and Natalie Kindred

Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details

12 Nov 2008
First Look

First Look: November 12, 2008

front of him. As he sat back in his chair and looked out the window, he began to take stock of how his life had taken such a dramatic path over the last few years. Life was good for the founder and CEO of Lammtara Pictures, the United Arab Emirates (UAE) first 3D View Details

Keywords: Martha Lagace

December 2006 (Revised January 2008)
Case

ViaGen: Revolutionizing the Livestock Industry

By: David E. Bell, Reed Martin and Mary L. Shelman

ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details

Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry

March 2017 (Revised December 2018)
Case

Reawakening the Magic: Bob Iger and the Walt Disney Company

By: David Collis and Ashley Hartman

Mickey Mouse, Snow White, and Buzz Lightyear strolled down Main Street at the grand opening of Hong Kong Disney in the fall of 2005, pausing to snap selfies with enthusiastic children in Mickey Mouse ears. Bob Iger, newly appointed CEO of The Walt Disney Company,... View Details

Keywords: Franchise Management; Brand Management; Culture Change; Business Units; Acquisition Strategy; Technological Change; Disney; ESPN; Cord-cutting; Bob Iger; Strategy; Corporate Strategy; Competitive Advantage; Diversification; Integration; Media; Media and Broadcasting Industry; Entertainment and Recreation Industry; Consumer Products Industry

Research Summary

A Hippocratic Oath for Management

By: Nitin Nohria

The conduct of doctors is guided by the Hippocratic Oath, which provides a normative framework that shapes their identity and orientation towards society. In light of the diminished public trust in business managers, is it time for management to embrace its... View Details

March 1996
Case

Erox Corporation: Leverage Marketing

Erox Corp. is a biotechnology start-up that creates products containing synthetic human pheromones. It was founded in 1989, went public in 1993, and brought in a turnaround team in 1994. Sales ramped from $110,000 in 1993 to over $1 million in 1994, with prospects for... View Details

Keywords: Marketing Communications; Entrepreneurship; Biotechnology Industry

December 2015 (Revised April 2019)
Case

Chicken Republic

By: Jose Alvarez and Natalie Kindred

Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details

May 2024
Article

Selfish Corporations

By: Emanuele Colonnelli, Niels Gormsen and Timothy McQuade

We study how perceptions of corporate responsibility influence policy preferences and the effectiveness of corporate communication when agents have imperfect memory recall. Using a new large-scale survey of U.S. citizens on their support for corporate bailouts, we... View Details

Keywords: Public Opinion; Corporate Social Responsibility and Impact; Policy

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January 2022 (Revised February 2022)
Teaching Note

Universal During COVID: The Future of Theatrical Windows

By: Hong Luo, Henry McGee and Carol Lin

The COVID-19 pandemic brought enormous disruption to the movie industry, closing theaters indefinitely by mid-March 2020, halting television and film production, and throwing theatrical release schedules into disarray. Shell had assumed the CEO position at NBC... View Details

Keywords: COVID-19 Pandemic; Leadership; Decisions; Strategy; Negotiation; Entertainment and Recreation Industry; Media and Broadcasting Industry

January 2011 (Revised January 2014)
Case

Rebranding Gallagher

By: Rohit Deshpande and Keith Chi-ho Wong

Steve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand... View Details

Keywords: Globalized Firms and Management; Brands and Branding; Marketing Strategy; Distribution; Industrial Products Industry

2015
Other Teaching and Training Material

Competitive Strategies Marketing Reading

By: Jill Avery and Sunil Gupta

Core Curriculum Readings in Marketing cover the fundamental concepts, theories, and frameworks that business students must study.
This Reading illuminates the dynamics of companies in competition and offers a process for planning and executing marketing... View Details

Keywords: Competitive Strategy

Article

The Tipping Point of Animacy: How, When, and Where We Perceive Life in a Face

By: Christine E. Looser and Thalia Wheatley

Faces capture humans' attention; yet, beyond aesthetic appreciation, it is presumably not the face itself that interests people but the mind behind it. Minds think, feel, and act in ways that have direct consequences for well-being, but despite their importance, how... View Details

Keywords: Social Psychology; Mind Perception; Face Perception; Identity; Cognition and Thinking

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