Publications

May 2014
Article

Making 'Freemium' Work: Many Start-ups Fail to Recognize the Challenges of This Popular Business Model

By: Vineet Kumar

The article discusses the "freemium" business model, which is used by some Internet businesses and smartphone application developers to give users free basic features of a digital product and access to premium functionality for a subscription fee. The discussion topics... View Details

Keywords: Freemium; Startups; Product Design; Business Model; Marketing; Business Startups

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April 2012 (Revised February 2013)
Case

Learning About Reducing Hospital Mortality at Kaiser Permanente

By: Anita Tucker

In 2011, Kaiser Permanente Northern California (KPNC) region's efforts to reduce mortality in their 21 hospitals is showing promise. They developed and launched a region-wide initiative to improve the treatment of sepsis, a serious and often deadly medical condition.... View Details

Keywords: Change Management; Health Care and Treatment; Performance Improvement; Health Industry; California

September 2011 (Revised February 2013)
Case

Trucost: Valuing Corporate Environmental Impacts

By: Michael W. Toffel and Stephanie van Sice

Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details

Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry

August 2004
Case

Microsoft.NET (Abridged)

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms

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December 2000
Case

Friona Industries, L.P.

By: Ray A. Goldberg, Carin-Isabel Knoop and Cate Reavis

As the food industry becomes more sophisticated, and as genomics and other factors provide for quality control from the producers to the consumers in the food chain, the beef industry has been one of the last commodity systems to organize the vertical systems to... View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Food; Management Systems; Supply and Industry; Performance Consistency; Quality; Partners and Partnerships; Food and Beverage Industry; Retail Industry

December 1997 (Revised August 1998)
Case

Shanghai Real Estate (A)

By: Lynn S. Paine and Harold F. Hogan Jr

An independent consultant from the United States must decide what to do when faced with his client's apparent violation of an agreement with a third party. The consultant is American, the client is a Chinese real estate developer, and the third party is a French... View Details

Keywords: Ethics; Contracts; Cross-Cultural and Cross-Border Issues; Law; Agreements and Arrangements; Alliances; Corporate Accountability; Consulting Industry; Real Estate Industry; China; United States; France

04 Jun 2012
News

What is 'Creating Shared Value'?

29 Jun 2021
News

Procter & Gamble’s Lean Innovation Transformation

22 Feb 2016
News

Every Company Needs a Growth Manager

06 Jun 2018
Video

Get to Know the 2018-19 Blavatnik Fellows in Life Science Entrepreneurship

February 2015
Case

Infinite Technology Solutions and the Delhi-Mumbai Industrial Corridor

By: John D. Macomber and Vidhya Muthuram

The Delhi-Mumbai Industrial Corridor (DMIC) is an ambitious economic development project linking six of the most competitive states in India with the sea. The corridor is modeled on the Jiangsu Corridor in China (Nanjing to Shanghai) and the Tokyo-Hokkaido Corridor in... View Details

Keywords: Development Economics; Projects; Economics; Personal Development and Career; Decision Making; India

18 Jul 2024
Blog Post

Harvard Business School Announces Its 2024-2025 Blavatnik Fellows

alumni and Harvard-affiliated postdoctoral researchers the opportunity to advance new ventures around promising life science technologies and develop their leadership talents during a 12-month fellowship year. Fellows work closely with... View Details

13 Feb 2012
Research & Ideas

The Case Against Racial Colorblindness

needed minority officers who were college graduates to lead their diverse enlistees," Norton says. "Statements like these help to reframe the general notion of why developing effective strategies for managing diversity is crucial for... View Details

Keywords: by Carmen Nobel

09 Apr 2007
Research & Ideas

Industry Self-Regulation: What’s Working (and What’s Not)?

issue, managers at buyers and suppliers are faced with hundreds of different supply chain programs—from labeling schemes like Fair Trade and organics, to industry association programs like Responsible Care and Sustainable Slopes, to a variety of programs View Details

Keywords: by Martha Lagace

01 Oct 1997
News

W. Hall Wendel, Jr.

Island. No lawyers or investment bankers," Wendel smiles. By leveraging its strengths in engineering and marketing, cutting costs to the bone, and using its improved cash flow to streamline manufacturing and develop new and diversified... View Details

Keywords: James E. Aisner; mountain; adventure; climbing

16 Mar 2023
Research & Ideas

Why Business Travel Still Matters in a Zoom World

Nonstop flights generally make traveling more pleasant—but can they lead to innovation, too, especially in the global context? Research suggests that they can, with important takeaways for managers reinstating business travel in a world emerging from the pandemic. In a... View Details

Keywords: by Kara Baskin; Air Transportation

November 2019 (Revised December 2019)
Case

Marcus by Goldman Sachs

By: Rory McDonald, Samir Junnarkar and David Lane

Five years on from the 2008 financial crisis, Goldman Sachs remained wounded. Revenues at the global investment bank had stagnated below pre-crisis levels, and the firm had yet to rebound from a substantial decline in securities-trading revenues. Marcus by Goldman... View Details

Keywords: Corporate Entrepreneurship; Banks and Banking; Innovation Leadership; Growth and Development Strategy; Growth Management; Organizational Culture; Financial Services Industry; United Kingdom

February 1984 (Revised February 1986)
Case

E.I. du Pont de Nemours & Co.: Titanium Dioxide

By: W. Carl Kester, Robert R. Glauber, David W. Mullins Jr. and Stacy S. Dick

Disequilibrium in the $350 million TiO2 market has prompted Du Pont's Pigments Department to develop two strategies for competing in this market in the future. The growth strategy has a smaller internal rate of return than the alternative strategy due to large capital... View Details

Keywords: Forecasting and Prediction; Cash Flow; Investment Return; Growth and Development Strategy; Strategic Planning; Projects; Chemical Industry

March 2024
Supplement

Madrigal: Conducting a Customer-Base Audit

By: Eva Ascarza, Bruce Hardie, Peter S. Fader and Michael Ross

This case presents a scenario where Madrigal, a U.S. retailer with a rich 20-year history and a solid loyalty program, faces a turning point with the arrival of a new CEO. This leadership change reveals a critical gap in understanding the customer base, prompting an... View Details

Keywords: Customer Relationship Management; Analytics and Data Science; Growth and Development Strategy; Retail Industry; United States