sports - Publications - Faculty & Research

06 Aug 2019
Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

Kenny: : "This flat tire needs a man," says the narrator of the Goodyear Tire commercial that aired during the inaugural Super Bowl between the Green Bay Packers and the Kansas City Chiefs in 1967. The ad featured a damsel in distress with a blown tire on a... View Details

Keywords: Sports; Sports; Sports; Sports

01 Dec 2022
News

Singing to the Corn

was a good inside fighter,” Keen says later. “I could take a lot of stomach hits. You get me up against the ropes and I can fight.” He also was a punter and placekicker on the football team his first year at Dartmouth, before moving over to rugby, a View Details

Keywords: Julia Hanna; photographed by Vance Jacobs; Agriculture

04 Jun 2012
Research & Ideas

The Business of Life

evaluating new opportunities, we should base our decisions on marginal costs and revenues. The book cites the fall of movie rental giant Blockbuster. Ten years ago, the company decided not to explore the market of then-upstart Netflix, because Netflix View Details

Keywords: by Carmen Nobel

08 Jan 2020
Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

quality nowadays. That young candidates are being selected for the most prestigious and critical positions in the NFL means, to some extent, that they are bypassing older colleagues for job opportunities. This phenomenon is occurring outside of the View Details

Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports

10 Sep 2020
Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

and complements perfectly the physical business we have built so far.” Another example is MyoMaster, a company that specializes in recovery products and knowledge for athletes. Founded by couple Joe Gray and Lottie Whyte, MyoMaster generated revenue by selling at View Details

Keywords: by Boris Groysberg and Katherine Connolly Baden

10 Oct 2011
Research & Ideas

Retailing Revolution: Category Killers on the Brink

near 20 percent online market share. Apparel, greeting cards, party supplies, and office products have reached double-digit penetration as well while sporting goods and cosmetics will likely reach double-digit share in 2011. Pet products... View Details

Keywords: by Rajiv Lal & Jose B. Alvarez; Retail

July 2005 (Revised September 2016)
Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth

In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details

Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco

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Harvard Business School

Committee Chairman Ron Brown to purchase the Denver Nuggets for $65 million. Breaking ground as the first minority owner of an NBA franchise, he opened the doors of sports management for all minorities. Bynoe founded Telemat Ltd., a... View Details

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

glory on the slopes or on the ice are looking for endorsement opportunities that will lead to a post-Olympics pot of gold. In short, the Olympic Games are big business. Harvard Business School professor emeritus Stephen A. Greyser has been studying, teaching, and... View Details

Keywords: Re: Stephen A. Greyser; Sports; Sports; Sports

04 Oct 2018
Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

blind spots.” More than likely, says Gompers, the increased performance is due to a combination of all three factors. He is currently working on a way to determine whether ethnic diversity causes the same spike in financial results. Gompers is exploring possible... View Details

Keywords: by Michael Blanding; Banking; Financial Services

Web

2024 Reunion Presentations - Alumni

Media, and Sports Professor Anita Elberse No additional materials available + More Info – Less Info What does the future of entertainment look like? Fueled by advances in digital technology, will a select few superstars in media and View Details

21 Apr 2021
Research & Ideas

The Pandemic Conversations That Leaders Need to Have Now

the heyday of the suggestion box, some overflowed with penciled index cards while others sported cobwebs. Dialogue is necessary for creating a shared reality—especially now. People’s pandemic experiences have varied widely depending on... View Details

Keywords: by Boris Groysberg, Robin Abrahams, and Katherine Connolly Baden

01 Feb 1998
News

Touching All the Bases: Stephen A. Greyser

In his MBA elective, The Business of Sports, Professor Stephen A. Greyser brings an insider's knowledge to topics such as league development, sports and the media, corporate sponsorship of sports, marketing for teams in turnaround... View Details

Keywords: Marguerite Rigoglioso

01 Feb 1998
News

Down on the Farm: Frank Burke (MBA '87)

For fans and management alike, with so much of professional sports now indistinguishable from other high-powered enterprises, where can one turn for an affordable and quality sports experience? Ask Frank... View Details

Keywords: Garry Emmons

24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

iPhoto This weekend the NFL is concluding its annual draft. Up to 255 college football players will be distributed over three days across the 32 NFL teams. In the midst of the coronavirus pandemic, NFL commissioner Roger Goodell made the decision to go ahead with the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

September 2013 (Revised August 2015)
Background Note

Leadership and Teaming

By: Ethan Bernstein

Small differences in the leadership of teams can have large consequences for the success of their efforts. Many initiatives fail not because of a fatal error in judgment or insufficient ideas, knowledge, motivation, or capabilities to deliver a solution. They fail... View Details

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01 Feb 1998
News

Running Up the Score

Sports in America have always had a magical, transcendent allure. Life may be ambiguous but slam dunks and touchdown passes create their own heroic reality and final truth at game's end. Sports are a bond... View Details

Keywords: Garry Emmons

03 Jan 2016
Research & Ideas

NFL Black Monday: How Much Do Coaches Really Matter?

Every year, just as Hercules cleansed the Augean Stables, some NFL teams undergo a thorough reorganization of their coaching staffs. This annual exercise in bloodletting, known as Black Monday, takes place on the first Monday after the last Sunday of the regular... View Details

Keywords: by Boris Groysberg & Abhijit Naik; Sports