Publications

July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

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06 Sep 2022
Blog Post

To Go-Go: A Foodtech Startup Serves Up Scale in Latin America

For all their variety, restaurants have two things in common: a kitchen where food is prepared and a dining area where customers consume it. But what if you could use technology to ditch the dining area and just keep the kitchen, trimming... View Details

Business Model Innovation and Competitive Imitation: The Case of Sponsor-Based Business Models

This paper provides the first formal model of business model innovation. Our analysis focuses on sponsor-based business model innovations where a firm monetizes its product through sponsors rather than setting prices to its customer base. We analyze strategic... View Details

TeachingInterests

Strategy

By: Frances X. Frei

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

A firm's operative environment and how to sustain competitive advantage.
How to generate superior... View Details

Teaching Interest

Strategy

By: Jan W. Rivkin

The objective of this course is to help students develop the skills for formulating strategy, and provides an understanding of:

A firm's operative environment and how to sustain competitive advantage.
How to generate superior value for... View Details

21 Jan 2020
News

The Convergence of Digital and Commercial Transformations

September–October 2017
Article

Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

By: Marco Iansiti and Karim R. Lakhani

A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details

Keywords: Competition; Strategic Planning; Auto Industry; Technology Industry

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23 Jan 2012
Research & Ideas

Break Your Addiction to Service Heroes

your customers value most, you must underperform on dimensions they value less. This means you must have the stomach to do some things badly. The concept can seem immoral at... View Details

Keywords: by Deborah Blagg; Service

June 2008
Journal Article

Strategic Alliances: Bridges Between 'Islands of Conscious Power'

By: George P. Baker, Robert Gibbons and Kevin J. Murphy

Strategic alliances range from unstructured collaborations, through consortia and joint ventures that superimpose new governance structures on existing firms, to transactions that restructure firm boundaries and asset ownership. In this paper, we draw on detailed... View Details

Keywords: Governance; Contracts; Agreements and Arrangements; Alliances; Strategy; Theory

18 Sep 2013
Research & Ideas

Excerpt: Manufacturing Morals

Editor's note: Building and landscape design can do much more for an organization than provide an inspirational headquarters or appealing work spaces. At Harvard Business School, the leafy, orderly, community setting helps reinforce a set of beliefs and View Details

Keywords: Education

October 1991 (Revised August 2000)
Case

Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)

By: V. Kasturi Rangan and Frank V. Cespedes

Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details

Keywords: Business Divisions; Customer Satisfaction; Demand and Consumers; Market Participation; Distribution Channels; Success; Corporate Strategy; Value Creation; Health Industry

July 2020 (Revised November 2020)
Case

Pricing at Netflix

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and Amy Klopfenstein

Since its launch in 1998 as “the Amazon.com of DVDs,” Netflix had evolved from a DVD rental company to a video streaming platform and producer of original films and television shows. As the company matured, it regularly increased prices and adjusted its product... View Details

July 2005 (Revised September 2016)
Case

24 Hour Fitness (A): The Rise, 1983–2004

By: John R. Wells, Elizabeth A. Raabe and Gabriel Ellsworth

In October 2004, Mark S. Mastrov, CEO of 24 Hour Fitness, reflected on how far his company had come in just over 20 years. From humble beginnings in 1983 in San Leandro, California, 24 Hour Fitness had grown to become the largest privately-owned health-club chain in... View Details

Keywords: 24 Hour Fitness; Mark Mastrov; Health Clubs; Fitness; Gyms; Chain; Weight Loss; Exercise; Personal Training; Retention; Sales Force Compensation; Incentive Systems; Buildings and Facilities; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Private Equity; Revenue; Geographic Scope; Multinational Firms and Management; Nutrition; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Marketing; Operations; Service Operations; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Sports; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Technology Platform; Web; Web Sites; Capital Structure; Performance; Organizational Structure; Organizational Culture; Health Industry; United States; California; San Francisco

18 Apr 2000
Research & Ideas

Learning in Action

Bean, the U.S. Army's Center for Army Lessons Learned (CALL), AT&T's Bell Laboratories, the Timken Companies and General Electric's Change Acceleration Process (CAP). L.L. Bean has long relied on inquiry as a source of learning to deepen its understanding of... View Details

Keywords: by David A. Garvin

26 May 2003
Research & Ideas

What Your Competition is Telling You

competitors can help grow the market for your products and services, thereby boosting your sales at a time when, with the U.S. slowdown entering its third year, new revenue is exceedingly hard to find. Moreover, the presence of a competitor can also influence View Details

Keywords: by David Stauffer

TeachingInterests

MBA Required Curriculum—Strategy

By: Benjamin C. Esty

The objective of this course is to help students develop the skills for formulating strategy. It provides an understanding of:

A firm's operative environment and how to sustain competitive advantage.
How to generate superior... View Details

January 2014
Supplement

The PGA Tour (B)

By: Ramon Casadesus-Masanell and Cole Magrath

In 1994, the PGA Tour (the "Tour"), the dominant incumbent professional golf circuit, had created tremendous value for its players. In the 1974 season, players competed for $8 million in prize money; by the 1994 season, the total prize purse had increased to $56... View Details

Keywords: PGA Tour; Tim Finchem; Deane Beman; Golf; Professional Golf; Business Model; Value Creation; Adaptation; Sports; Business Strategy; Sports Industry; United States

October 2014
Case

Progressive, 2007-2013

By: John R. Wells and Galen Danskin

In 2013, Progressive was the fourth largest player in the auto insurance market, having lost the third position to GEICO in 2008. As the industry shifted from agency to online sales, GEICO's direct selling model positioned it strongly for growth. Progressive's direct... View Details

Keywords: Strategic Change; Insurance Companies; Insurance; Strategy; Insurance Industry; North America