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  • All HBS Web  (3,890)
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  • All HBS Web  (3,890)
    • People  (1)
    • News  (648)
    • Research  (2,810)
    • Events  (7)
    • Multimedia  (5)
  • Faculty Publications  (1,742)
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  • Teaching Interest

Overview

Lena teaches the required first year MBA course on Leadership and Corporate Accountability, an elective second year MBA course on Law, Management and Entrepreurship, and an elective second year MBA course on Challenges and Opportunities in the Restaurant Industry. View Details
Keywords: Compliance; Governance; Fiduciary Duties; Responsibilities To Investors; Responsibilities To Customers; Restaurants; Sustainability; Private Equity Documentation; Start-ups; Entrepreneurship; Entrepreneurship Through Acquisition; Law; Laws and Statutes; Lawsuits and Litigation; Corporate Entrepreneurship; Corporate Governance; Governance Compliance; Governance Controls; Food; Environmental Sustainability; Private Ownership; Private Equity; Food and Beverage Industry; Financial Services Industry; United States; Europe; Chile; India
  • February 2019 (Revised June 2019)
  • Case

Where to Grow Next at Online Marketplace OLX

By: Thales Teixeira, Leandro A. Guissoni and Samy Dana
The CEO of OLX Brazil, an online classifieds platform business, is debating among multiple paths to grow sustainably (i.e., profitably) without the need for investor money. The options under consideration are (1) penetration growth by focusing on the core, (2) new... View Details
Keywords: Online Marketplace; Growth; Customer Acquisition; Facebook; Two-sided Network; E-commerce; Classifieds; Naspers; Schibsted; Innovation; Startup; Digital Platforms; Internet and the Web; Growth and Development Strategy; Business Model; Innovation and Invention; Business Startups; Decision Choices and Conditions; Brazil
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Teixeira, Thales, Leandro A. Guissoni, and Samy Dana. "Where to Grow Next at Online Marketplace OLX." Harvard Business School Case 519-064, February 2019. (Revised June 2019.)
  • May 2019 (Revised July 2019)
  • Case

Walmart's Workforce of the Future

By: William R. Kerr and Jordan Bach-Lombardo
Faced with intense competition from Amazon, Walmart began a transformation of its operations and workforce in 2015. The goal was to create an omnichannel retail experience for customers that seamlessly joined online and offline shopping. This case explores Walmart's... View Details
Keywords: Walmart; Managing The Future Of Work; Workforce; Automation; Ecommerce; Omnichannel Retail; Operations; Transformation; Employees; Training; Information Technology; Infrastructure; Disruption; Competitive Strategy; E-commerce; Information Infrastructure; Retail Industry
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Kerr, William R., and Jordan Bach-Lombardo. "Walmart's Workforce of the Future." Harvard Business School Case 819-042, May 2019. (Revised July 2019.)
  • December 2022
  • Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim
The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details
Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis
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Serafeim, George. "Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework." Harvard Business School Technical Note 123-014, December 2022.
  • September–October 2018
  • Article

Online MAP Enforcement: Evidence from a Quasi-Experiment

By: Ayelet Israeli
This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum Advertised Price (MAP) policy and in dealer agreements. MAP is a pricing policy widely used by manufacturers to... View Details
Keywords: Pricing Policies; Pricing; Channel Management; Legal Aspects Of Business; Retail; Price; Policy; Governance Compliance; Distribution Channels; Management; Retail Industry
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Israeli, Ayelet. "Online MAP Enforcement: Evidence from a Quasi-Experiment." Marketing Science 37, no. 5 (September–October 2018): 710–732.
  • April 2023 (Revised September 2023)
  • Case

Apple's iPhone Revolution: Pioneering the Circular Economy

By: George Serafeim
When asked to identify an example of a circular economy business model that has generated billions in revenues for a company, ChatGPT, the famous chatbot that in 2022 rocked the world with its ability to perform a variety of tasks, immediately identified and... View Details
Keywords: Iphone; Smartphone; Waste Management; Recycling; Innovation; Product Upgrade; Product Life Cycle; Sustainability; Climate Impact; Digital; Business Model Innovation; Climate Change; Information Technology; Business Model; Electronics Industry; Information Technology Industry
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Serafeim, George. "Apple's iPhone Revolution: Pioneering the Circular Economy." Harvard Business School Case 123-089, April 2023. (Revised September 2023.)
  • 01 Jun 2023
  • News

In Full Flower

80 percent of the company’s customers are women gifting to other women, and they give steadily, all year. “Our product is more about being thoughtful and caring than the grand gesture,” explains Gelbard, who says the pink-and-peach Miss... View Details
Keywords: Julia Hanna; entrepreneurship; florist; marketing; supply chain management; Personal Services
  • March 2016
  • Supplement

Trouble at Tessei

By: Ethan Bernstein and Ryan W. Buell
In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details
Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan
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Bernstein, Ethan, and Ryan W. Buell. "Trouble at Tessei." Harvard Business School Multimedia/Video Supplement 616-706, March 2016.
  • March 2012 (Revised October 2012)
  • Case

Gary Hirshberg and Stonyfield Farm

By: Nancy F. Koehn, Nora N. Khan and Elizabeth W. Legris
Gary Hirshberg and Stonyfield Farm is the story of one entrepreneur's vision and journey to create a market-leading, environmentally responsible business founded on the principles of product quality, organizational alignment, and sustainability. A former environmental... View Details
Keywords: Entrepreneurs; Values; Development Stage Enterprises; Innovation; Management By Objective; Experimentation; Emerging Technologies; Mission and Purpose; Management Style; Values and Beliefs; Social Issues; Organizational Culture; Environmental Sustainability; Business Growth and Maturation; Entrepreneurship; Business Startups; Innovation and Invention; Food and Beverage Industry; New Hampshire
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Koehn, Nancy F., Nora N. Khan, and Elizabeth W. Legris. "Gary Hirshberg and Stonyfield Farm." Harvard Business School Case 312-122, March 2012. (Revised October 2012.)
  • 2015
  • Other Teaching and Training Material

Marketing Reading: Digital Marketing

By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
  • May 2020 (Revised January 2022)
  • Case

Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)

By: Linda A. Hill, Allison J. Wigen and Emily Tedards
Michael Ku joined Pfizer in 2011, after the company had undergone three large-scale mergers and acquisitions. His mission was to drive the digital transformation of the company’s clinical supply chain, but he knew he had to start with the culture. Over the next eight... View Details
Keywords: Innovation; Digital; Change; Culture; Management; Talent; Pharmaceutical Companies; Customer-centricity; Collaboration; Cross-functional Management; Purpose; Leadership; Innovation and Invention; Transformation; Organizational Culture; Change Management; Talent and Talent Management; Customer Focus and Relationships; Supply Chain; Decision Making; Mission and Purpose
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Hill, Linda A., Allison J. Wigen, and Emily Tedards. "Michael Ku and Global Clinical Supply at Pfizer Inc.: Bringing Hope to Patients (A)." Harvard Business School Case 420-108, May 2020. (Revised January 2022.)
  • June 2024 (Revised August 2024)
  • Case

Hospital for Special Surgery: Returning to a New Normal? (A)

By: Robert S. Huckman, Michael Lingzhi Li and Camille Gregory
Early on the morning of April 27, 2020, Justin Oppenheimer stood outside the entrance to the lobby of the Hospital for Special Surgery (HSS) Pavilion Building with mixed emotions. On one hand, Oppenheimer, HSS’ Enterprise Chief Operating Officer and Chief Strategy... View Details
Keywords: Operations Management; Scheduling; Optimization; COVID-19; Health Care and Treatment; Operations; Customer Focus and Relationships; Disruption; Health Industry; United States
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Huckman, Robert S., Michael Lingzhi Li, and Camille Gregory. "Hospital for Special Surgery: Returning to a New Normal? (A)." Harvard Business School Case 624-092, June 2024. (Revised August 2024.)
  • 01 Jun 2023
  • News

Buy Big, Sell Small

ApnaKlub—which leases warehouse space and trucks—sources the requested products from brand-name manufacturers and distributes them to the wholesalers, who deliver within a reliable time frame. “We leverage technology to bring our View Details
Keywords: Deborah Blagg; retail; supply chain management; entrepreneurship; leadership; innovation; Miscellaneous Store Retailers; Retail Trade
  • August 2016 (Revised June 2017)
  • Case

Oversight Systems

By: Frank V. Cespedes and Amram Migdal
The case, set in May 2016, discusses sales strategy and managing sales and service at Oversight Systems, an Atlanta, Georgia–based software firm that developed analytics for organizations to monitor their data for errors, fraud, and operational inefficiencies. Included... View Details
Keywords: Sales; Sales Strategy; Entrepreneurial Sales; Entrepreneurial Sales And Marketing; Software Sales; Marketing; Marketing Management; Pricing; Salesforce Management; Distribution Channels; Marketing Strategy; Technology Industry; North America; United States; Atlanta; Georgia (state, US)
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Cespedes, Frank V., and Amram Migdal. "Oversight Systems." Harvard Business School Case 817-015, August 2016. (Revised June 2017.)
  • November 2016 (Revised October 2018)
  • Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal
Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details
Keywords: 3D Printing And Manufacturing; Sales Channel Development; Sales Strategy; Entrepreneurial Management; Product Engineering; Prototype; Prototyping; Entrepreneurship; Product Launch; Information Infrastructure; Business Startups; Customers; Technological Innovation; Growth and Development Strategy; Technology Adoption; Marketing Channels; Marketing Strategy; Product Positioning; Demand and Consumers; Sales; Salesforce Management; Technology Industry; Computer Industry; Manufacturing Industry; United States; Massachusetts; Europe; Asia
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Cespedes, Frank V., Olivia Hull, and Amram Migdal. "Formlabs: Selling a New 3D Printer." Harvard Business School Case 817-001, November 2016. (Revised October 2018.)
  • 2025
  • Working Paper

Residential Battery Storage - Reshaping The Way We Do Electricity

By: Christian Kaps and Serguei Netessine
In this paper, we aim to understand when private households invest in behind-the-meter battery storage next to rooftop solar and how those batteries impact households, the electricity market, and emissions. We answer three main research questions: 1) When do customers... View Details
Keywords: Solar Power; Energy Storage; Technology And Innovation Management; Energy; Energy Policy; Renewable Energy; Technological Innovation; Innovation and Management; Energy Industry
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Kaps, Christian, and Serguei Netessine. "Residential Battery Storage - Reshaping the Way We Do Electricity." Working Paper, February 2025.
  • December 2015 (Revised February 2016)
  • Case

Ocado

By: José Alvarez, David E. Bell and Damien McLoughlin
In 2015, U.K.-based Ocado was the world's largest pure player in the online home-delivery grocery business and was gaining a growing share of the highly competitive U.K. grocery market. Ocado had made heavy investments in technology, including a highly automated... View Details
Keywords: Ocado; Grocery; Retail; Online Grocery; Supermarket; Delivery Models; Service Models; United Kingdom; Technology; Operations Management; Digital Platforms; Competition; Internet and the Web; Service Operations; Service Delivery; Supply Chain; Marketing; Retail Industry; Food and Beverage Industry; United Kingdom
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Alvarez, José, David E. Bell, and Damien McLoughlin. "Ocado." Harvard Business School Case 516-059, December 2015. (Revised February 2016.)
  • February 2013 (Revised February 2013)
  • Case

Wayne Ferrari: iAutomation at a Crossroads

By: Jim Sharpe and Michael Norris
Wayne Ferrari has bridged the gap between being an independent entrepreneur and a "professional manager." After selling his business to a Private Equity (PE) firm, Ferrari takes on the role of CEO and with their support implements a roll-up strategy to attain growth... View Details
Keywords: Entrepreneurial Management; Entrepreneurial Organizations; Leveraged Buyouts; Roll-up; Career Planning; Acquisitions; Pricing; Pricing Policies; Pricing Strategy; Pricing Structure; Acquisition; Entrepreneurship; Private Equity; Distribution; Integration; System; Electronics Industry; Distribution Industry; United States
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Sharpe, Jim, and Michael Norris. "Wayne Ferrari: iAutomation at a Crossroads." Harvard Business School Case 813-120, February 2013. (Revised February 2013.)
  • September 2018 (Revised May 2021)
  • Teaching Plan

Eastern Bank: Innovating Through Eastern Labs

By: Karen Mills, Dennis Campbell and Aaron Mukerjee
Eastern Bank is a 200-year-old New England mutual bank with a community focus. Eastern specializes in small business lending, having made strategic investments to become the top SBA lender in New England in the midst of the Great Recession, when other banks were... View Details
Keywords: Banks; Fintech; Innovation; Innovation & Entrepreneurship; Innovation And Strategy; Technological Change; Technology And Innovation Management; Entrepreneurial Management; Intrapreneurship; Banks and Banking; Innovation and Invention; Entrepreneurship; Innovation Strategy; Technological Innovation; Information Technology; Management
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Mills, Karen, Dennis Campbell, and Aaron Mukerjee. "Eastern Bank: Innovating Through Eastern Labs." Harvard Business School Teaching Plan 319-037, September 2018. (Revised May 2021.)
  • May 2013 (Revised May 2014)
  • Case

Innovation at the Boston Consulting Group

By: Robert G. Eccles, Das Narayandas and Penelope Rossano
This case is about how the Boston Consulting Group has approached innovation from its founding to the present day. It discusses the role of the firm's talent market and client market in developing these innovations. View Details
Keywords: Innovation; Strategy Consulting; Professional Service Firm; Knowledge Management; Client Management; Product Development; Leadership; Customer Focus and Relationships; Customer Value and Value Chain; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Value Creation; Consulting Industry
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Eccles, Robert G., Das Narayandas, and Penelope Rossano. "Innovation at the Boston Consulting Group." Harvard Business School Case 313-137, May 2013. (Revised May 2014.)
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