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  • February 2000 (Revised June 2003)
  • Case

Pepcid AC: Racing to the OTC Market

By: Charles King III, Alvin J. Silk, Ernst R. Berndt and Lisa R. Klein
Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy. View Details
Keywords: Competitive Advantage; Product Positioning; Markets; Research; Marketing Strategy; Product Development; Decision Choices and Conditions; Pharmaceutical Industry
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King, Charles, III, Alvin J. Silk, Ernst R. Berndt, and Lisa R. Klein. "Pepcid AC: Racing to the OTC Market." Harvard Business School Case 500-073, February 2000. (Revised June 2003.)
  • Web

Rugby Football Club | MBA

Rugby Football Club Our mission is to provide an outstanding social and competitive experience for past and present members through rugby training, local, national, and international matches, and social events. Annual Events Fall Saturday... View Details

    Vincent C. Ziegler

    position in the highly competitive shaving arena. He also introduced the Cricket Lighter (one of the fastest growing new product introductions in Gillette history) and acquired selected non-toiletry companies to diversify Gillette’s... View Details
    Keywords: Personal Care & Home Products
    • February 2025
    • Supplement

    Kwame Spearman at Tattered Cover

    By: Ryan Raffaelli
    Keywords: Retail; Leadership; Leading Change; Competitive Strategy; Personal Development and Career; Publishing Industry; Retail Industry; United States
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    Raffaelli, Ryan. "Kwame Spearman at Tattered Cover." Harvard Business School Multimedia/Video Supplement 425-716, February 2025.
    • June 2023
    • Supplement

    Applied Intuition (A)

    By: Andy Wu
    Applied Intuition CEO Qasar Younis provides an overview of the automotive industry and the role of simulation software in the development of autonomous vehicles. View Details
    Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Auto Industry; Technology Industry; California; Detroit
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    Wu, Andy. "Applied Intuition (A)." Harvard Business School Multimedia/Video Supplement 723-869, June 2023. (Click here to access this supplement.)
    • February 2019 (Revised September 2019)
    • Case

    Amazon in Fashion

    By: John R. Wells, Benjamin Weinstock and Gabriel Ellsworth
    According to many analysts and industry observers, in 2018 Amazon became the largest retailer of apparel in the United States and the second largest in the world, behind Alibaba. Much of Amazon’s apparel was made by third-party retailers on its platform, but Amazon had... View Details
    Keywords: Amazon; Amazon.com; Fashion; Fashion Accessories; Retail; Retailing Industry; Retailing; ASOS; Inditex; Multi-channel Retailers; Online Retail; Online Retailing; Positioning; Private Label; Delivery; Spending; Internet and the Web; Competitive Strategy; Fashion Industry; Retail Industry; Apparel and Accessories Industry
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    Wells, John R., Benjamin Weinstock, and Gabriel Ellsworth. "Amazon in Fashion." Harvard Business School Case 719-481, February 2019. (Revised September 2019.)
    • January 2017
    • Case

    Bayer AG: Bidding to Win Merck's OTC Business

    By: Benjamin C. Esty, Marc Baaij and Arjen Mulder
    Shortly after submitting their best and final offer to acquire Merck's Consumer Care Division (a collection of "over-the-counter" (OTC) products with sales totaling $2 billion), the Bayer M&A team was given a chance to revise their bid because another potential... View Details
    Keywords: Acquisition; Bidding Strategy; Valuing Synergies; Negotiations; Corporate Strategy; Business Unit Strategy; Bidding Process; Discounted Cash Flow; Cross-border M&A; Tax Shields; Valuation; Competitive Strategy; Auctions; Bids and Bidding; Germany; United States; United Kingdom
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    Esty, Benjamin C., Marc Baaij, and Arjen Mulder. "Bayer AG: Bidding to Win Merck's OTC Business." Harvard Business School Case 217-021, January 2017.
    • March 2016 (Revised October 2017)
    • Case

    Salesforce.com vs. Siebel (Abridged)

    By: David B. Yoffie
    Explores the phenomenon of software becoming a service. Salesforce.com has catapulted into the lead for offering a customer relationship management (CRM) solution as a Web-based service. Siebel, the leader in CRM packaged software sales, has to devise a strategy to... View Details
    Keywords: Customer Relationship Management; Competitive Strategy; Software
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    Yoffie, David B. "Salesforce.com vs. Siebel (Abridged)." Harvard Business School Case 716-454, March 2016. (Revised October 2017.)
    • July 2005 (Revised April 2008)
    • Case

    The Rise of Kmart Corporation 1962-1987

    By: John R. Wells and Travis Haglock
    Tracks the development of the Kmart discount store chain from its inception in 1961 to its peak in 1990 and examines the contribution of each Kmart chief executive to the chain's success. In, parallel, compares the performance of Wal-Mart over the same period along a... View Details
    Keywords: History; Strategic Planning; Leadership; Competitive Strategy; Performance Evaluation; Retail Industry; United States
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    Wells, John R., and Travis Haglock. "The Rise of Kmart Corporation 1962-1987." Harvard Business School Case 706-403, July 2005. (Revised April 2008.)
    • August 1986
    • Article

    Global High-tech Sangyou: Kawaritsutsu aru Kyousou no Gensoku (Global High-tech Industries: Changing Paradigms of Competition)

    By: Hirotaka Takeuchi
    Keywords: Business Ventures; Competition
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    Takeuchi, Hirotaka. "Global High-tech Sangyou: Kawaritsutsu aru Kyousou no Gensoku (Global High-tech Industries: Changing Paradigms of Competition)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (August 1986).
    • April 1995 (Revised July 1995)
    • Case

    Power Play (B): Sega in 16-bit Video Games

    Home video-game systems were pioneered by the U.S. company Atari in the mid-1970s. After going through boom and bust in the early 1980s, the industry was resurrected in the mid-1980s by the Japanese company Nintendo. With its 8-bit video-game system, Nintendo... View Details
    Keywords: Information Technology; Competition; Video Game Industry; Japan; United States
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    Brandenburger, Adam M. "Power Play (B): Sega in 16-bit Video Games." Harvard Business School Case 795-103, April 1995. (Revised July 1995.)
    • 2000
    • Book

    Can Japan Compete?

    By: Michael E. Porter, Hirotaka Takeuchi and M. Sakakibara
    The result of a major piece of research, this book reveals that there have long been two Japans, the familiar one that was highly competitive, and another Japan, almost invisible, that was highly uncompetitive. The authors unravel this puzzle, and provide a solution... View Details
    Keywords: Competition; Economy; Japan
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    Porter, Michael E., Hirotaka Takeuchi, and M. Sakakibara. Can Japan Compete? Basingstoke: Macmillan Publishing, 2000.
    • 29 Sep 2015
    • News

    Harvard Study Highlights Business, Education 'Game Changer'

    • 28 Sep 2015
    • News

    Harvard Researchers Envison Better Business, Nonprofit Cooperation in K-12

    • February 2001
    • Case

    BarnesandNoble.com (C)

    By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman
    At the end of 1999, Steve Riggio, the vice chairman and acting CEO of barnesandnoble.com, wonders what his company should do next against Amazon.com, the online retailer who is the leading online book seller in the United States. While barnesandnoble.com has been... View Details
    Keywords: Competitive Strategy; Competitive Advantage; Internet and the Web; Diversification; Brands and Branding; Retail Industry
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    Rayport, Jeffrey F., Dickson Louie, and William A. Sahlman. "BarnesandNoble.com (C)." Harvard Business School Case 901-024, February 2001.
    • Fast Answer

    Sustainability in the Transportation Industry

    technologies/services, documented impacts on California’s transportation ecosystem, and future growth projections (as appropriate). Roadmap to a Single European Transport Area – Towards a Competitive and Resource Efficient... View Details
    • 01 Apr 2001
    • News

    Books: Brand New

    competition from other players in their respective industries. Many factors contributed to their success but much hinged on their ability, as Koehn writes, to create “products and connections to buyers that offered not only quality,... View Details
    Keywords: Startbucks; HP, Hewlett-Packard, Microsoft, Dell, eBay; Estee Lauder; John Heinz (MBA 1963); Publishing Industries (except Internet); Information
    • May 2018 (Revised February 2019)
    • Case

    The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft

    By: Jeffrey F. Rayport, Julia Kelley and Nathaniel Schwalb
    As of early 2018, five U.S. technology companies—Google, Apple, Facebook, Amazon, and Microsoft—were among the largest companies in the world. Similarly, three Chinese technology firms—Baidu, Alibaba, and Tencent, or BAT—had emerged as global players due in part to the... View Details
    Keywords: Internet and the Web; Business Ventures; Customers; Analytics and Data Science; Safety; Corporate Strategy; Competitive Strategy; Technology Industry
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    Rayport, Jeffrey F., Julia Kelley, and Nathaniel Schwalb. "The Powers That Be (Internet Edition): Google, Apple, Facebook, Amazon, and Microsoft." Harvard Business School Case 818-111, May 2018. (Revised February 2019.)

      Harold L. Stuart

      with utility mogul Sam Insull, Stuart’s resilience and support of the competitive bidding movement allowed Halsey, Stuart to regain its previous position of prestige. The firm sponsored $723 million in new issues in 1950, the most of any... View Details
      Keywords: Finance

        Pete Rozelle

        equal-revenue-earning teams. These changes allowed the NFL to become a profitable enterprise by promoting competition among the teams for players and among the networks and merchandisers for broadcasting and advertising rights,... View Details
        Keywords: Entertainment & Broadcast Media
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