Publications

16 Dec 2016
News

Winter Reading Recommendations

14 Jul 2015
First Look

First Look: July 14, 2015

In press Journal of Experimental Psychology: General Hormones and Ethics: Understanding the Biological Basis of Unethical Conduct By: Lee, Jooa Julia, Francesca Gino, Ellie Shuo Jin, Leslie K. Rice, and Robert A. Josephs... View Details

Keywords: Sean Silverthorne

January 2005 (Revised April 2006)
Case

Stonewall Kitchen

By: Myra M. Hart, Victoria Winston, Kristin Lieb, Kenna Wyllie Baudin, Alison Bell and Leslie Simmons

Jonathan King and Jim Stott, the founders of Stonewall Kitchen, started out in 1992 with a simple business selling jams and jellies at local farmers' markets. By 2004, they had grown the company into a $25 million organization with 250 employees. They expanded their... View Details

Keywords: Strategic Planning; Food; Expansion; Business Growth and Maturation; Entrepreneurship; Financing and Loans; Business Startups; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States

Educators

Purchase

Article

Financial Incentives for Exercise Adherence in Adults: Systematic Review and Meta-analysis

By: Marc S. Mitchell, Jack M. Goodman, David A. Alter, Leslie K. John, Paul I. Oh, Maureen T. Pakosh and Guy E. Faulkner

Context Less than 5% of U.S. adults accumulate the required dose of exercise to maintain health. Behavioral economics has stimulated renewed interest in economic-based, population-level health interventions to address this issue. Despite widespread implementation of... View Details

Keywords: Exercise; Health; Behavior; Motivation and Incentives

March 2022
Article

When Less Is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms

By: Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John

When trying to make a good impression on consumers through charitable giving, is it better for brands to maximize the overall dollars they donate or how much they give in relative terms; for example, the proportion of profits? Across five studies we show that consumers... View Details

Keywords: Cause-related Marketing; Charitable Donations; Generosity; Altruism; Philanthropy and Charitable Giving; Brands and Branding; Consumer Behavior

01 Sep 2012
News

Curb Your Smartphone Habit

PERLOW: “With projects that require creativity, teamwork, and innovation, you come to a point where working more has diminishing returns.” A self-described former “quant jock,” Leslie Perlow majored in economics at Princeton. But after... View Details

Keywords: Deborah Blagg; smartphones; Colleges, Universities, and Professional Schools; Educational Services; Telecommunications; Information

May, 2019
Article

Who Would You Like to Work With?: Use of Individual Characteristics and Social Networks in Team Formation Systems

By: Diego Gomez-Zara, Matthew Paras, Marlon Twyman, Jacqueline N. Lane, Leslie A. DeChurch and Noshir Contractor

People and organizations are increasingly using online platforms to assemble teams. In response, HCI researchers have theorized frameworks and created systems to support team assembly. However, little is known about how users search for and choose teammates on these... View Details

Keywords: Team Formation; Groups and Teams; Recruitment; Networks; Diversity

Web

Online Entrepreneurial Marketing Course | HBS Online

absorb as much as I could. Leslie Pico A small business owner and tech entrepreneur from Arizona Programming & System Analysis, Biomedical Engineering, Estrella Mountain Community College Small Business Administration, Northern Arizona... View Details

11 Sep 2018
First Look

New Research and Ideas, September 11, 2018

Behavior and Human Decision Processes When and Why Randomized Response Techniques (Fail to) Elicit the Truth By: John, Leslie K., George Loewenstein, Alessandro Acquisti, and Joachim Vosgerau Abstract—By adding random noise to individual... View Details

Keywords: Dina Gerdeman

02 Apr 2019
First Look

New Research and Ideas, April 2, 2019

gun restrictions. Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John Abstract—Firms do not typically disclose information on their costs to produce a good to consumers. However, we... View Details

Keywords: Dina Gerdeman

10 May 2016
First Look

May 10, 2016

Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51040 forthcoming American Journal of Health Promotion The Effect of Cost Sharing on an Employee Weight Loss Program: A Randomized Trial By: John, Leslie K., Andrea Troxel,... View Details

Keywords: Carmen Nobel

Article

Effect of Different Financial Incentive Structures on Promoting Physical Activity Among Adults: A Randomized Clinical Trial

By: Chethan Bachireddy, Andrew Joung, Leslie K. John, Francesca Gino, Bradford Tuckfield, Luca Foschini and Katherine L. Milkman

Importance: Few adults engage in recommended levels of physical activity. Financial incentives can promote physical activity, but little is known about how their structure influences their effectiveness; for example, whether incentives are more effective if they are... View Details

Keywords: Physical Activity; Financial Incentives; Motivation and Incentives; Money

2024
Working Paper

The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised

By: Ximena Garcia-Rada, Leslie K. John, Ed O’Brien and Michael I. Norton

From downloading never-ending updates to tracking ever-newer releases, consumers today are surrounded by revised products that purport to have improved upon their predecessors. Seven experiments examine when and why consumers rely on a “revised-is-quality”... View Details

Keywords: Product Change; Versioning; Expectancy Effects; Heuristics; Intuitive Processing; Product Marketing; Change; Perception; Consumer Behavior

SSRN

09 Jun 2015
First Look

First Look: June 9, 2015

https://www.hbs.edu/faculty/Pages/item.aspx?num=49214 Working Papers Lifting the Veil: The Benefits of Cost Transparency By: Mohan, Bhavya, Ryan W. Buell, and Leslie K. John Abstract— A firm's costs are typically tightly guarded secrets.... View Details

Keywords: Sean Silverthorne

17 Apr 2013
Research Event

Conference Challenges Gender Conventions

status-quo defenders and supporters when implementing change in the workplace. Instead, supporters must be allowed what Kellogg calls "relational spaces"—places to discuss issues and concerns they may not feel comfortable talking about when defenders are... View Details

Keywords: by Maggie Starvish

Article

Effects of Description of Options on Parental Perinatal Decision-Making

By: Marlyse F. Haward, Leslie K. John, John M. Lorenz and Baruch Fischhoff

Objective: To examine whether parents' delivery room management decisions for extremely preterm infants are influenced by (a) the degree of detail with which options-comfort care (CC) or intensive care (IC)-are presented or (b) their order of presentation. Methods: 309... View Details

Keywords: Decision Making; Values and Beliefs; Personal Characteristics; Attitudes; Motivation and Incentives; Family and Family Relationships; Health Care and Treatment