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  • September 2020 (Revised June 2023)
  • Exercise

Artea: Designing Targeting Strategies

By: Eva Ascarza and Ayelet Israeli
This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analytics; Data Analysis; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Targeting; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Algorithmic Bias; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Apparel and Accessories Industry; Apparel and Accessories Industry; United States
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  • 2021
  • Working Paper

G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing

By: Ariella S. Kristal and Laurie R. Santos
Knowing about one’s biases does not always allow one to overcome those biases— a phenomenon referred to as the G. I. Joe fallacy. We explore why knowing about a bias doesn’t necessarily change biased behavior. We argue that seemingly disparate G. I. Joe... View Details
Keywords: Biases; Judgment; Decision-making; Nudge; Debiasing; Illusions; Prejudice and Bias; Decision Making; Behavior; Change
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  • 17 Sep 2021
  • News

If Networking Makes You Feel Dirty, You’re Doing It Wrong

  • August 2018
  • Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John
Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details
Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness
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  • August 2007
  • Article

The Impact of Prior Decisions on Subsequent Valuations in a Costly Contemplation Model

By: Elie Ofek, Muhamet Yildiz and Ernan Haruvy
Keywords: Decision Making; Valuation
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  • 28 Nov 2018
  • Blog Post

Making the Switch from Finance to Fitness

doubt that it was where I wanted to be. Thankfully, I was accepted—and I can say with certainty, it was one of the best decisions I ever made. Life at HBS Now as a second-year, Elective Curriculum (EC) student at HBS, I can honestly say... View Details
Keywords: Entertainment / Media / Sports
  • 08 Feb 2021
  • Book

How to Make the World Better, Not Perfect

encourage people to examine their own lives to determine how they can come closer to maximizing the good they do in the world. “I hope that [people] make better decisions and... View Details
Keywords: by Michael Blanding
  • December 2003
  • Article

Focusing Failures in Competitive Environments: Explaining Decision Errors in the Monty Hall Game, the Acquiring a Company Problem, and Multiparty Ultimatums

By: Avishalom Tor and Max H. Bazerman
Keywords: Failure; Competition; Decision Making; Problems and Challenges
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  • March 2021
  • Article

Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage

By: Julian De Freitas and Mina Cikara
Should self-driving vehicles be prejudiced, e.g., deliberately harm the elderly over young children? When people make such forced-choices on the vehicle’s behalf, they exhibit systematic preferences (e.g., favor young children), yet when their options are unconstrained... View Details
Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Moral Outrage; Moral Sensibility; Judgments; Transportation; Policy
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  • 12 Nov 2021
  • News

Can Our Parenting Struggles Make Us Better Leaders?

  • June 2013 (Revised January 2024)
  • Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons
Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details
Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland
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  • 03 Apr 2018
  • News

Practice Makes Perfect: Why Chinese Manufacturers Have A Production Advantage

  • August 28, 2019
  • Article

How to Make Your Sales Forecasts More Accurate

By: Lou Shipley
Companies need consistently accurate sales forecasts — but unfortunately they are rare. That’s because many companies fail to align their sales and marketing departments, and that alignment is a prerequisite for forecast accuracy. Companies can achieve better alignment... View Details
Keywords: Sales; Forecasting and Prediction; Marketing; Alignment; Technology
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  • May 2017
  • Article

Experimental Evidence of Pooling Outcomes Under Information Asymmetry

By: William Schmidt and Ryan W. Buell
Operational decisions under information asymmetry can signal a firm's prospects to less-informed parties, such as investors, customers, competitors, and regulators. Consequently, managers in these settings often face a tradeoff between making an optimal decision and... View Details
Keywords: Behavioral Decision Research; Information Asymmetry; Signaling; Decision Choices and Conditions; Alignment
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  • July 2017 (Revised June 2019)
  • Case

Joel L. Dawson: Eta Devices

By: Steven Rogers and Derek G. Abrams
After a successful career in research and academia, Joel Dawson decided to pursue entrepreneurship in the semiconductor industry. As one of the growing number of African-Americans in the technology field, Joel Dawson co-founded Eta Devices in 2010 based on new... View Details
Keywords: Joel Dawson; Eta Devices; Semiconductor Entrepreneurship; Decision Theory; Decision Making; Finance; Engineering; Entrepreneurship; Technological Innovation; Semiconductor Industry; Boston
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  • 12 Nov 2014
  • News

Who Makes a Better Boss? Engineers or MBAs

  • 28 Jun 2016
  • News

Which MBAs Make More: Consultants or Small-Business Owners?

  • 22 Nov 2019
  • Blog Post

Avant Ski Makes Turns in Ski Media Objectivity

cement her decision to leave her “traditional” job. Widman also leveraged the Harvard Angels around this time to further network. “It was definitely a bit of a leap and was not an easy View Details
  • 25 Oct 2017
  • Research & Ideas

Will Machine Learning Make You a Better Manager?

buy, how we talk, and even how we feel—and use that to make predictions about how we’ll act next. As the field of machine learning (ML) has become increasingly mainstream, says Harvard Business School... View Details
Keywords: by Michael Blanding; Information Technology
  • Article

Individuals' Decision to Co-Donate or Donate Alone: An Archival Study of Married Whole Body Donors in Hawaii

By: Michel Anteby, Filiz Garip, Paul V. Martorana and Scott Lozanoff

Background: Human cadavers are crucial to numerous aspects of health care, including initial and continuing training of medical doctors and advancement of medical research. Concerns have periodically been raised about the limited number of whole body... View Details

Keywords: Decisions; Health Care and Treatment; Personal Characteristics; Philanthropy and Charitable Giving; Health Industry; Hawaii
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