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← Page 27 of 2,934 Results →
  • September 1981 (Revised August 1987)
  • Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman
In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details
Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry
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Shapiro, Benson P., and Roy H. Schoeman. "CIBA-GEIGY Agricultural Division." Harvard Business School Case 582-026, September 1981. (Revised August 1987.)
  • 03 Jun 2013
  • News

Who's Really Responsible for P&G's Succession Problems?

  • 16 Jul 2010
  • News

Can regulation beget innovation?

    Digital Data Design Institute at Harvard

    The Tech for All Lab at the D^3 Institute aims to promote accessibility. It will broaden the benefits of digital innovation to reach more emerging economies. By providing knowledge and tools across the stack, it will serve as a launchpad for start-ups and... View Details
    • June 2009 (Revised January 2011)
    • Case

    Target Corporation: Ackman versus the Board

    By: Krishna G. Palepu, Suraj Srinivasan and James Weber
    After 15 years of great performance, Target's faltering performance during an economic downturn led an activist shareholder to initiate a proxy fight. Target Corporation, the second largest discount store retailer in the U.S., had competed successfully against industry... View Details
    Keywords: Financial Crisis; Investment Activism; Governing and Advisory Boards; Business and Shareholder Relations; Business Strategy; Value; Retail Industry
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    Palepu, Krishna G., Suraj Srinivasan, and James Weber. "Target Corporation: Ackman versus the Board." Harvard Business School Case 109-010, June 2009. (Revised January 2011.)
    • February 2017
    • Case

    Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

    By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
    The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
    Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China
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    Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
    • 2009
    • Book

    Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It

    By: Josh Lerner
    In response to the financial crisis, governments are being far more aggressive in intervening to promote economic activity, a trend that shows little tendency of alleviating. This book looks at the experiences of governments in encouraging entrepreneurs and venture... View Details
    Keywords: Economic Growth; Financial Crisis; Entrepreneurship; Venture Capital; Policy; Business and Government Relations
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    Lerner, Josh. Boulevard of Broken Dreams: Why Public Efforts to Boost Entrepreneurship and Venture Capital Have Failed and What to Do About It. Princeton University Press, 2009. (Winner of Axiom Business Book Award. Gold Medal in Entrepreneurship presented by Jenkins Group Inc. Winner of PROSE Award for Excellence in Business, Finance & Management “For Professional and Scholarly Excellence” presented by Association of American Publishers.)
    • April 2013 (Revised November 2013)
    • Case

    Microsoft in Korea

    By: Jordan I. Siegel and Lynn Pyun
    Microsoft Korea sees a potential opportunity to dramatically improve its subsidiary's performance by actively recruiting and promoting female senior managers in South Korea. The question is to what extent multinationals can gain competitive advantage by actively... View Details
    Keywords: Global; International Business; Multinational Management; Human Resource Management; Labor Market; Global Human Resource Management; Microsoft; South Korea; Asia; East Asia; Human Resources; Strategy; Global Strategy; Computer Industry; South Korea; East Asia
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    Siegel, Jordan I., and Lynn Pyun. "Microsoft in Korea." Harvard Business School Case 713-522, April 2013. (Revised November 2013.)
    • September 2006 (Revised July 2009)
    • Case

    BzzAgent, Inc. - 2005

    By: William A. Sahlman and Caroline Perkins
    Describes a set of financing issues confronting a rapidly growing company that uses "Word-of-Mouth" marketing techniques in promoting research, new products, or services. The company proposes to set the terms for a new round of venture capital it needs and to have... View Details
    Keywords: Venture Capital; Investment; Marketing Communications; Marketing Strategy; Value
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    Sahlman, William A., and Caroline Perkins. "BzzAgent, Inc. - 2005." Harvard Business School Case 807-057, September 2006. (Revised July 2009.)
    • October 1987 (Revised October 1992)
    • Case

    Black & Decker Corp.: Household Products Group, Brand Transition

    This rewritten version differs from Black & Decker Corp.: Household Products Group (A1) in two ways: 1) It has an explicit decision focus. Homa must decide on a program to transfer the Black & Decker name to GE small appliances; and 2) The detailed information... View Details
    Keywords: Decisions; Marketing Strategy; Brands and Branding; Consumer Products Industry
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    Drumwright, Minette E., and John A. Quelch. "Black & Decker Corp.: Household Products Group, Brand Transition." Harvard Business School Case 588-015, October 1987. (Revised October 1992.)
    • 18 May 2015
    • News

    Harvard Business School Launches Gender Initiative

    • 02 Aug 2010
    • News

    It's Time to Standardize Integrated Reporting of Financial and Sustainability Performance

    • February 2014 (Revised August 2014)
    • Case

    3D Systems

    By: Karim R. Lakhani and David Lane
    In late 2013, Rajeev Kulkarni needed to decide how best to facilitate the emergence of a broad base of users and content to promote the sale of 3D Systems' consumer-focused 3D printers. As yet, neither the company nor users had identified an indispensable application... View Details
    Keywords: 3D Printing; Business Ecosystems; 3D Systems; Growth and Development Strategy; Marketing Strategy; Copyright; Two-Sided Platforms; Product Development; Customization and Personalization; Manufacturing Industry
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    Lakhani, Karim R., and David Lane. "3D Systems." Harvard Business School Case 614-035, February 2014. (Revised August 2014.)
    • November 2010
    • Article

    The Strategy Research Initiative: Recognizing and Encouraging High-quality Research in Strategy

    By: Joanne E. Oxley, Jan Rivkin, Michael D. Ryall and the Strategy Research Initiative
    The Strategy Research Initiative—a cross-disciplinary group of mid-career, research-oriented faculty—has organized to coordinate activities that promote high-quality research in the field of strategy. This editorial essay summarizes the group's view of the... View Details
    Keywords: Strategy; Research; Quality; Personal Development and Career; Groups and Teams
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    Oxley, Joanne E., Jan Rivkin, Michael D. Ryall, and the Strategy Research Initiative. "The Strategy Research Initiative: Recognizing and Encouraging High-quality Research in Strategy." Strategic Organization 8, no. 4 (November 2010).
    • November 1991
    • Case

    Monsanto's March into Biotechnology (B)

    By: Dorothy A. Leonard
    Monsanto has yet to receive FDA approval for BST, a growth hormone for cows. Anti-BST groups have successfully lobbied Wisconsin and Minnesota, major milk producing states, to ban milk from BST-injected cows; the FDA has charged Monsanto with improperly promoting BST... View Details
    Keywords: Animal-Based Agribusiness; Safety; Food; Governing Rules, Regulations, and Reforms; Law Enforcement; Conflict and Resolution; Research and Development; Technology; Agriculture and Agribusiness Industry; Biotechnology Industry; Minnesota; Wisconsin
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    Leonard, Dorothy A. "Monsanto's March into Biotechnology (B)." Harvard Business School Case 692-066, November 1991.
    • December 2018 (Revised December 2019)
    • Case

    Commonwealth Joe Coffee Roasters

    By: Alexander MacKay and Ramon Casadesus-Masanell
    At the end of 2016, the leadership team of Commonwealth Joe Coffee Roasters—Robert Peck, Chase Damiano, and Jeremy Martin—had begun an ambitious retail expansion strategy in the Washington, D.C. metropolitan area for their specialty coffee business. That October, they... View Details
    Keywords: Cold Brew Coffee; Specialty Coffee; On-premise Coffee Market; Retail Expansion Strategy; Entrepreneurship; Business Model; Brands and Branding; Expansion; Strategy; Decision Making; Food and Beverage Industry; Retail Industry
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    MacKay, Alexander, and Ramon Casadesus-Masanell. "Commonwealth Joe Coffee Roasters." Harvard Business School Case 719-451, December 2018. (Revised December 2019.)
    • January 2014 (Revised August 2017)
    • Case

    StepSmart Fitness

    By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
    StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details
    Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Manufacturing Industry; Sports Industry; New England
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    Dolan, Robert J., Benson P. Shapiro, and Alisa Zalosh. "StepSmart Fitness." Harvard Business School Brief Case 914-509, January 2014. (Revised August 2017.)
    • 05 Apr 2018
    • News

    How a Coal Polluter Became a Renewable Energy Leader

    • 22 Feb 2021
    • Video

    A Vision for the Future

    • 07 Jun 2024
    • Video

    Latin American Businesses Acting on Advancing Economic Equality

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