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  • All HBS Web  (2,145)
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  • All HBS Web  (2,145)
    • People  (10)
    • News  (603)
    • Research  (1,270)
    • Events  (3)
    • Multimedia  (4)
  • Faculty Publications  (783)
← Page 27 of 2,145 Results →
  • April 2007
  • Article

Wintel: Cooperation and Conflict

By: Ramon Casadesus-Masanell and David B. Yoffie
We study competitive interactions between Intel and Microsoft, two producers of complementary products. In a system of complements, like the PC, the value of the final product depends on how well the different components work together. This, in turn, depends on the... View Details
Keywords: Conflict and Resolution; Competition; Cooperation; Value; Performance Effectiveness; Research and Development; Motivation and Incentives; Investment; Price; Product Launch; Product
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Casadesus-Masanell, Ramon, and David B. Yoffie. "Wintel: Cooperation and Conflict." Management Science 53, no. 4 (April 2007): pp. 584–598.
  • May 2025
  • Case

RTX's Lifetime Income Strategy: Shaping the Future of Retirement

By: Daniel Green, Luis M. Viceira and Sarah Mehta
Set in 2024, this case explores the Lifetime Income Strategy (LIS), a novel retirement product launched by aerospace and defense company RTX in 2012. Aiming to embed the security of a traditional pension within a 401(k) plan, the LIS allowed participants to secure a... View Details
Keywords: Asset Management; Compensation and Benefits; Collaborative Innovation and Invention; Jobs and Positions; Labor; Retirement; Society; Adoption; Aerospace Industry; Financial Services Industry; Insurance Industry; United States; Virginia
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Green, Daniel, Luis M. Viceira, and Sarah Mehta. "RTX's Lifetime Income Strategy: Shaping the Future of Retirement." Harvard Business School Case 225-016, May 2025.
  • April 2020 (Revised October 2020)
  • Case

Unilever's Response to the Future of Work

By: William R. Kerr, Emilie Billaud and Mette Fuglsang Hjortshoej
In February 2020, Nick Dalton, executive vice president HR business transformation at Unilever, reflected on the changing nature of work marked by rapid advances in artificial intelligence, machine learning, and automation. Launched in 2016, Unilever’s Future of Work... View Details
Keywords: Change Management; Human Capital; Organizational Change and Adaptation; Mission and Purpose; Organizational Structure; Transformation; Human Resources; Consumer Products Industry; Europe
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Kerr, William R., Emilie Billaud, and Mette Fuglsang Hjortshoej. "Unilever's Response to the Future of Work." Harvard Business School Case 820-104, April 2020. (Revised October 2020.)
  • August 2017 (Revised November 2017)
  • Case

Paktor: Designing a Dating App

By: Michael Luca, Stephanie Chan and Essie Alamsyah
Paktor is a popular mobile-based online dating app from Singapore, where a user can swipe right or left on a profile to indicate her interest in a potential match. The case is designed to explore issues related to pricing, market design, and launch strategies in the... View Details
Keywords: Mobile and Wireless Technology; Design; Price; Product Launch; Global Strategy
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Luca, Michael, Stephanie Chan, and Essie Alamsyah. "Paktor: Designing a Dating App." Harvard Business School Case 918-005, August 2017. (Revised November 2017.)
  • February 2003 (Revised June 2003)
  • Case

Interface's Evergreen Services Agreement

In an attempt to reduce its ecological footprint, Interface Americas, a leading manufacturer of commercial carpet tile, has launched the Evergreen Services Agreement (ESA)--a lease agreement that provides would-be carpet purchasers with comprehensive floor-covering... View Details
Keywords: Business Model; Product; Environmental Sustainability; Innovation and Invention; Leasing; Consumer Products Industry; Houston
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Oliva, Rogelio, and James Quinn. "Interface's Evergreen Services Agreement." Harvard Business School Case 603-112, February 2003. (Revised June 2003.)
  • May 1980
  • Case

Kendall-Vetmat

Discusses the role of market research in a product manager's decision process. Traces the development of market research information for the introduction of a new product, and presents a manager's dilemma of receiving market data that are inconsistent with expectations... View Details
Keywords: Decision Making; Product Launch; Product Development
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Reibstein, David J. "Kendall-Vetmat." Harvard Business School Case 580-148, May 1980.
  • February 2017
  • Case

Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand

By: Anat Keinan, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder and Zhiyan Wu
The case traces the birth of Shang Xia, a joint venture between the Hermès Group and Chinese designer Jiang Qiong Er. Launched in 2009 in Shanghai, the new brand's core mission is to revive and promote China’s 5,000-year-old cultural heritage and leverage Chinese... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Luxury; China
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Keinan, Anat, Sandrine Crener, Jing Xu, Janet Borgerson, Jonathan Schroeder, and Zhiyan Wu. "Shang Xia: The Creation of a Chinese Luxury Lifestyle Brand." Harvard Business School Case 517-032, February 2017.
  • October 1971 (Revised June 1985)
  • Case

Fisher-Price Toys, Inc.

Reviews new product introduction and pricing decisions for a riding toy designed for preschool children. Designed to provide background in buyer behavior, market analysis, and corporate strategy. View Details
Keywords: Corporate Strategy; Consumer Behavior; Product Launch; Consumer Products Industry
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Ward, L. Scott. "Fisher-Price Toys, Inc." Harvard Business School Case 572-029, October 1971. (Revised June 1985.)
  • July 2023 (Revised May 2024)
  • Case

Vytal: Packaging-as-a-Service

By: George Serafeim, Michael W. Toffel, Lena Duchene and Daniela Beyersdorfer
The Germany-based startup Vytal operated the largest digital-native reusable packaging-as-a-service network globally, having raised nearly €15 million, established a large network of restaurant partners, and prevented the use of millions of single-use take-out food... View Details
Keywords: Climate Risk; Digital; Platform Strategies; Data; Packaging; Sustainability; Start-up; Startup; Entrepreneur; Impact; Circular; Growth Strategy; Innovation; Environmental Sustainability; Innovation and Invention; Business Growth and Maturation; Growth and Development Strategy; Business Startups; Resource Allocation; Risk Management; Adoption; Strategy; Performance Productivity; Service Delivery; Service Operations; Supply Chain; Distribution; Entrepreneurship; Climate Change; Green Technology Industry; Service Industry; Retail Industry; Germany; Europe
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Serafeim, George, Michael W. Toffel, Lena Duchene, and Daniela Beyersdorfer. "Vytal: Packaging-as-a-Service." Harvard Business School Case 124-007, July 2023. (Revised May 2024.)
  • November 2008 (Revised April 2009)
  • Case

E Ink in 2008

By: David B. Yoffie and Renee Kim
In the fall of 2008, E Ink had positioned itself as a leader in electronic ink technology thanks to the launch of several eBook devices such as Amazon's Kindle. Yet E Ink still faced the question of how to turn its technology into a profitable business amid competing... View Details
Keywords: Entrepreneurship; Profit; Product Positioning; Business Strategy; Competition; Hardware; Technology Industry
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Yoffie, David B., and Renee Kim. "E Ink in 2008." Harvard Business School Case 709-443, November 2008. (Revised April 2009.)
  • April 1986 (Revised May 1988)
  • Case

Sun Microsystems, Inc. (B)

By: Kim B. Clark
Dissects the manufacturing process and procedures of a high-end computer manufacturer. The main issue is how to introduce new products and ramp them up quickly in a competitive environment where time-to-market is crucial. Focuses on engineering change orders--how they... View Details
Keywords: Factories, Labs, and Plants; Time Management; Product Launch; Production; Business Processes; Competitive Strategy; Computer Industry
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Clark, Kim B. "Sun Microsystems, Inc. (B)." Harvard Business School Case 686-134, April 1986. (Revised May 1988.)
  • June 1994
  • Case

Green Marketing at Rank Xerox

By: Jeffrey F. Rayport
Xerox Corp. is on the verge of launching a new line of photocopiers made largely from refurbished or recycled parts. In spite of this reclaimed content, the company intends to position the machines as "new." The move is a response to growing environmental pressures in... View Details
Keywords: Product Positioning; Machinery and Machining; Environmental Sustainability; Consumer Products Industry; Consumer Products Industry; Europe
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Rayport, Jeffrey F. "Green Marketing at Rank Xerox." Harvard Business School Case 594-047, June 1994.
  • April 2025
  • Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez
In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details
Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States
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Srinivasan, Suraj, Allison Ciechanover, and George Gonzalez. "Salesforce Agentforce: The Limitless Workforce." Harvard Business School Case 125-096, April 2025.
  • September 2023
  • Case

Ada: Cultivating Investors

By: Reza Satchu and Patrick Sanguineti
Mike Murchison, co-founder and CEO of Ada, has an enviable dilemma. Launched in 2016 by Murchison and his co-founder David Hariri, Ada is an AI-native company that aims to revolutionize how businesses approach customer service. The company has already attracted a buzz,... View Details
Keywords: Founder; Fundraising; Business Startups; Decisions; Entrepreneurship; Venture Capital; AI and Machine Learning; Technology Industry
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Satchu, Reza, and Patrick Sanguineti. "Ada: Cultivating Investors." Harvard Business School Case 824-090, September 2023.
  • September 2023
  • Teaching Note

Esquel Group

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case Nos. 307-076 and 322-058. These cases focus on the experience of China's largest shirt manufacturer, Esquel Group, and how it manages various aspects of government relations in China and abroad. The A case identifies a wide variety of social... View Details
Keywords: International Relations; Trade; Globalized Markets and Industries; Fashion Industry; China
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Kirby, William C., and Noah B. Truwit. "Esquel Group." Harvard Business School Teaching Note 324-042, September 2023.
  • May 2018 (Revised January 2019)
  • Case

AirFox (A): Embracing the Blockchain and an ICO

By: Jeffrey J. Bussgang, Edward B. Berk and Nate Schwalb
In summer 2017, Victor Santos, CEO of AirFox, considered whether to pivot his startup towards a new product built with blockchain—a quickly growing technology at the time. AirFox was an early stage startup that sold Software-as-a-Service (SaaS) to small telecom... View Details
Keywords: Blockchain; Cryptocurrency; Initial Coin Offering; ICO; Business Startups; Finance; Currency; Strategy; Decision Making; United States
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Bussgang, Jeffrey J., Edward B. Berk, and Nate Schwalb. "AirFox (A): Embracing the Blockchain and an ICO." Harvard Business School Case 818-097, May 2018. (Revised January 2019.)
  • July 2014 (Revised August 2015)
  • Case

Qihoo

By: Feng Zhu
Qihoo, one of the largest Internet companies in China today, was founded in 2005. The company started its business by offering a security software product, and quickly dominated the market in China after its unusual move of giving its product away for free in 2009.... View Details
Keywords: Platform Strategy; Business Model Innovation; Chinese Internet Market; Competitive Strategy; Information Technology; Digital Platforms; Internet and the Web; Information Technology Industry
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Zhu, Feng. "Qihoo." Harvard Business School Case 615-017, July 2014. (Revised August 2015.)
  • February 2022 (Revised March 2022)
  • Case

National Electric Vehicles Sweden (NEVS): Materializing a Vision

By: Shane Greenstein and Elena Corsi
In 2021, the car manufacturer National Electric Vehicle Sweden (NEVS) faced the challenge of securing funding from its investor to launch an innovative mobility solution based on fleets of shared autonomous driving (AD) cars. The system was complex as it required the... View Details
Keywords: Autonomous Vehicles; Product Design; Sustainable Cities; Transportation Networks; Auto Industry; Sweden; Europe
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Greenstein, Shane, and Elena Corsi. "National Electric Vehicles Sweden (NEVS): Materializing a Vision." Harvard Business School Case 622-076, February 2022. (Revised March 2022.)
  • 27 Oct 2021
  • Blog Post

HBS Impact Investing Fund Course: An Experiential Education in Social Financing

This fall, Harvard Business School launched its first Impact Investment Fund Course after a successful pilot in the Spring of 2021. The fund expands access to affordable, flexible financing for Black, Brown, and Immigrant-owned businesses... View Details
  • March 2022
  • Case

GrowSari (A): Design for the Last Mile Customer

By: Brian Trelstad, Cam Carag and Michi Ferreol
Reymund (ER) Rollan and Shivapratim (Shiv) Choudhury, founders of the digital technology platform GrowSari, were at a crossroads. The feedback from their initial product roll-out were not what they had expected, and they needed to decide how to proceed. The pair,... View Details
Keywords: Fast Moving Consumer Goods; Product Launch; Information Technology; Analytics and Data Science; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Philippines
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Trelstad, Brian, Cam Carag, and Michi Ferreol. "GrowSari (A): Design for the Last Mile Customer." Harvard Business School Case 322-036, March 2022.
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