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  • 19 Sep 2005
  • Research & Ideas

Rethinking Company Loyalty

skills such as creating television ads and public-service announcements by joining teams formed to serve new accounts. 3. Focus on relationships. For many employees, loyalty is born or cemented through relationships with supervisors and... View Details
Keywords: by Lauren Keller Johnson
  • 21 Feb 2005
  • Op-Ed

Is Business Management a Profession?

Frederick Taylor's application of scientific methods to the study of physical labor had begun to be extended to the organization of industry as well as to spheres such as higher education and government. While Taylorism was quickly... View Details
Keywords: by Rakesh Khurana, Nitin Nohria & Daniel Penrice
  • March 2017 (Revised September 2017)
  • Case

Facebook Fake News in the Post-Truth World

By: John R. Wells and Carole A. Winkler
In January 2017, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The election of Donald Trump as the next president of the United States in November 2016 had triggered a national storm of protests, and many attributed Trump’s victory to... View Details
Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia
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  • 22 Aug 2005
  • Research & Ideas

The Hard Work of Failure Analysis

thereby rescuing a drug that the organization was ready to discard.5 Failure analysis can reach beyond the company walls to include customers. Systematic analysis of small failures in the form of customer... View Details
Keywords: by Amy Edmondson & Mark D. Cannon
  • 2008
  • Book

Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By: Gerald Zaltman and Lindsay Zaltman
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a... View Details
Keywords: Advertising Campaigns; Nonverbal Communication; Customer Satisfaction; Books; Marketing Strategy; Product Launch; Consumer Behavior; Failure; Nonprofit Organizations; Behavior; Emotions
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  • 10 Mar 2020
  • Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

Knitting together a workforce with diverse backgrounds, cultures, and other demographic differences is challenging even for experienced managers, who must socialize those employees into the organization and also help them View Details
Keywords: by Julia Hanna
  • 01 Nov 2019
  • What Do You Think?

Should Non-Compete Clauses Be Abolished?

organizations to make investments in employees in the form of training and education. What may surprise you is how far down into the organization NCCs can legally extend. Some... View Details
Keywords: by James Heskett
  • 09 Jun 2008
  • Lessons from the Classroom

Monetizing IP: The Executive’s Challenge

terms. One example is MPEG-2, a digital video compression standard used in products including DVD and high-definition television. The standard was developed by the International Organization for Standardization, but during the completion... View Details
Keywords: by Sean Silverthorne; Video Game; Web Services
  • 24 Jan 2018
  • Research & Ideas

How to Get People Addicted to a Good Habit

soap before meals can dramatically reduce rates of both diarrhea and acute respiratory infections. To that end, major health organizations have poured a lot of money into handwashing education campaigns in the developing world, but to... View Details
Keywords: by Carmen Nobel
  • 10 Sep 2001
  • Research & Ideas

Do You Have Change Fatigue?

Close Up). These phases are not linear, Garvin emphasizes: all three must take place for the change to work, but not necessarily in the order just described. Moreover, for each stage to be even marginally successful, certain conditions must be met. In the first stage,... View Details
Keywords: by Nick Morgan
  • 04 Feb 2014
  • What Do You Think?

Has Listening Become a Lost Art?

better, are there any situations that would require you to not listen deliberately?" Wayne Brewer provided one response to that one when he said, "Maybe companies (and individuals) are figuring out that listening to customers is not as profitable as other View Details
Keywords: by James Heskett
  • 24 Feb 2022
  • Op-Ed

Want to Prevent the Next Hospital Bed Crisis? Enlist the SEC

out to bolster the “ability to identify and disseminate crucial information during the formative moments of a crisis," but has yet to offer implementation guidelines. How can such complex requirements—housed within the HHS, a $1.4... View Details
Keywords: by Regina Herzlinger and Richard Boxer; Health
  • 13 Jun 2011
  • HBS Case

Mobile Banking for the Unbanked

their handsets. The GSM Association predicts that by 2012, nearly 300 million of the previously "unbanked" will be using some form of mobile banking. “The mistake a lot of us make is to look at the folks at the base of the... View Details
Keywords: by Carmen Nobel; Banking; Communications; Telecommunications
  • 2008
  • Chapter

Corporate Honesty and Business Education: A Behavioral Model

By: Rakesh Khurana and Herbert Gintis
Since the mid-1970s neoclassical economic theory has dominated business school thinking and teaching in dealing with the nature of human motivation. However valuable in understanding competitive product and financial markets, neoclassical economic theory employs an... View Details
Keywords: Business Education; Ethics; Managerial Roles; Corporate Social Responsibility and Impact; Organizational Culture; Business and Shareholder Relations; Mathematical Methods; Behavior
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  • 10 Sep 2012
  • HBS Case

HBS Cases: Branding Yoga

Bikram," he says. "She's not as regimented in her form of yoga. There's no Sanskrit in her yoga. Bikram is about Sanskrit. Bikram is about India. She's quintessentially American." Adding Value Deshpandé taught the case for... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • June 2022 (Revised August 2022)
  • Case

Sustainability Reporting at Dollar Tree, Inc.

By: Suraj Srinivasan and Li-Kuan Ni
The cases discusses the ESG strategy of Dollar Tree Inc., a U.S. Fortune 500 company in the deep discount retail industry and the and shareholder pressure faced by the company. In 2022, the company faced a shareholder resolution from a renowned shareholder advocacy... View Details
Keywords: ESG; Sustainability; Shareholder Activism; Dollar Tree; Sustainability Reporting; ESG Reporting; Board Of Directors; Shareholder Engagement; GHG; Environmental Accounting; Integrated Corporate Reporting; Trends; Communication; Announcements; Voting; Environmental Management; Climate Change; Environmental Sustainability; Values and Beliefs; Corporate Accountability; Corporate Disclosure; Corporate Governance; Governing Rules, Regulations, and Reforms; Policy; Reports; Business or Company Management; Risk Management; Corporate Social Responsibility and Impact; Outcome or Result; Strategic Planning; Business and Stakeholder Relations; Situation or Environment; Opportunities; Civil Society or Community; Social Issues; Public Opinion; Strategy; Adaptation; Alignment; Business Strategy; Corporate Strategy; Value Creation; Retail Industry; United States; Virginia
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  • September 2017
  • Case

Tencent

By: John R. Wells and Gabriel Ellsworth
Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking service provider with several of the... View Details
Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Units; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Profit; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Emerging Markets; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Product Development; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Internet and the Web; Applications and Software; Information Infrastructure; Digital Platforms; Internet and the Web; Mobile and Wireless Technology; Value Creation; Communications Industry; Entertainment and Recreation Industry; Financial Services Industry; Information Industry; Information Technology Industry; Media and Broadcasting Industry; Motion Pictures and Video Industry; Music Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry; Asia; China; Canton (province, China)
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  • 07 May 2007
  • Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

by a better product or a better method or a better organization or a better strategy. Schumpeter believed the exact opposite, and of course he was right. This is an extremely hard lesson to accept, particularly by successful people. But... View Details
Keywords: by Sean Silverthorne; Education
  • 28 Mar 2017
  • First Look

First Look at New Research, March 28

leaving questions about future procurement. Finally, Amul's farmers form a large vote bank in the state of Gujarat, and its cooperative structure risks being compromised by vested political interests. Should Amul continue with the... View Details
Keywords: Sean Silverthorne
  • 06 May 2021
  • HBS Case

How Four Women Made Miami More Equitable for Startups

her hometown of New Orleans before moving to Miami. Gibson shifted her focus to cultivating higher-wage jobs in marginalized communities and drew on her background in environmental sciences to form EcoTech Visions, a company providing... View Details
Keywords: by Carolyn DiPaolo

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