Publications

06 Apr 2022
News

How to Use Correlation to Make Predictions

October 2020 (Revised May 2023)
Exercise

SenseAim Technologies: Pricing to Win

By: Elie Ofek, Eyal Biyalogorsky, Marco Bertini and Oded Koenigsberg

This exercise serves to help students understand the proper role and use of costs in a firm’s pricing decisions. The exercise is designed such that the learning of students evolves across a classroom session, starting from understanding which costs are relevant when... View Details

Keywords: Pricing Decisions; Cost; Information; Price; Decision Making

26 Aug 2019
Research & Ideas

Lipstick Tips: How Influencers Are Making Over Beauty Marketing

company advertisements least. And they said influencer marketing sways their purchasing decisions most, while direct-mail marketing is the least effective way to reach them. When asked which social media... View Details

Keywords: by Dina Gerdeman; Consumer Products; Beauty & Cosmetics

05 Oct 2020
Book

Want to Be Happier? Make More Free Time

justifying my choices by telling myself what a lot of us tell ourselves: that we’re working hard now so we will have more time to be happy later,” she says. “We all need to make better decisions on the... View Details

Keywords: by Dina Gerdeman

October 2003 (Revised November 2006)
Case

GE's Talent Machine: The Making of a CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. This case traces the development of GE's rich system of human resource policies and practices under five CEOs in the post-war era,... View Details

Keywords: Decision Choices and Conditions; Capital; Selection and Staffing; Leadership Development; Management Succession; Corporate Strategy

Educators

2014
Working Paper

Making the Business Case for Environmental Sustainability

By: Rebecca Henderson

Can a business case be made for acting sustainably? This is a difficult question to answer precisely, largely because there is no generally accepted definition of the term "sustainability". Is it acting sustainably to protect the human rights of the firm's workforce?... View Details

Keywords: Corporate Social Responsibility and Impact; Decision Making; Environmental Sustainability

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

8 The Devil Is In The Details The decisions that managers have to make as part of implementing a restructuring plan are often critical to whether the restructuring succeeds or fails. In the language of... View Details

Keywords: by Stuart C. Gilson

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

and people of color in leadership roles continue to remain scarce, perpetuating a pattern of sameness, with white men often replacing other white men in high-level positions, Chang says. However, the research results also reveal a bright... View Details

Keywords: by Michael Blanding

December 2020
Case

XP: Dual Track Financing Alternatives

By: Marco Di Maggio, Pedro Levindo and Carla Larangeira

XP, an investment platform, was on the verge of defining whether to do an IPO or selling off a majority stake to Itaú Unibanco, Brazil´s largest financial conglomerate. Under the leadership of Guilherme Benchimol, XP´s co-founder and CEO, XP had risen to become the... View Details

Keywords: Financing Decisions; Expansion; Decision Choices and Conditions; Latin America; Brazil

Educators

2011
Article

The Dynamics of Warmth and Competence Judgments, and Their Outcomes in Organizations

By: Amy J.C. Cuddy, Peter Glick and Anna Beninger

Two traits-warmth and competence-govern social judgments of individuals and groups, and these judgments shape people's emotions and behaviors. This paper describes the causes and consequences of warmth and competence judgments; how, when, and why they determine... View Details

Keywords: Judgments; Organizations; Emotions; Behavior; Selection and Staffing; Performance Evaluation; Resource Allocation; Valuation; Competency and Skills; Information; Research

21 Aug 2021
News

Farrell: How an Investor Can Try to Make Money and Stay Away from Polluting Companies

Summer 2020
Article

Want to Make Better Decisions? Start Experimenting

By: Michael Luca and Max Bazerman

Four lessons for using randomized controlled experiments to create value for your company and customers View Details

Keywords: Randomized Controlled Experiments; Value Creation; Decision Making

Register to Read

August 2018
Article

The Effect of Graphic Warnings on Sugary-Drink Purchasing

By: Grant Donnelly, Laura Y. Zatz, Daniel Svirsky and Leslie John

Governments have proposed text warning labels to decrease consumption of sugary drinks – a contributor to chronic diseases like diabetes. However, they may be less effective than more evocative, graphic warning labels. We field-tested the effectiveness of graphic... View Details

Keywords: Policy Making; Preferences; Food; Health; Policy; Information; Labels; Consumer Behavior; Decision Making; Performance Effectiveness

2014
Working Paper

Friends with Close Ties: Asset or Liability? Evidence from the Investment Decisions of Mutual Funds in China

By: Xinzi Gao, T.J. Wong, Lijun Xia and Gwen Yu

When fund managers have close ties to their investees, it can facilitate efficient information sharing but can also increase the possibility of favoritism. Using the investment choices of mutual funds in China, we test whether funds with close ties to their investees... View Details

Keywords: Social Ties; Conflict of Interests; Asset Management; Investment Portfolio; Networks; Financial Services Industry; China

17 Sep 2021
News

If Networking Makes You Feel Dirty, You’re Doing It Wrong

March 2021
Article

Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage

By: Julian De Freitas and Mina Cikara

Should self-driving vehicles be prejudiced, e.g., deliberately harm the elderly over young children? When people make such forced-choices on the vehicle’s behalf, they exhibit systematic preferences (e.g., favor young children), yet when their options are unconstrained... View Details

Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Moral Outrage; Moral Sensibility; Judgments; Transportation; Policy

28 Nov 2018
Blog Post

Making the Switch from Finance to Fitness

doubt that it was where I wanted to be. Thankfully, I was accepted—and I can say with certainty, it was one of the best decisions I ever made. Life at HBS Now as a second-year, Elective Curriculum (EC) student at HBS, I can honestly say... View Details

Keywords: Entertainment / Media / Sports

08 Feb 2021
Book

How to Make the World Better, Not Perfect

encourage people to examine their own lives to determine how they can come closer to maximizing the good they do in the world. “I hope that [people] make better decisions and... View Details

Keywords: by Michael Blanding

June 2013 (Revised January 2024)
Case

Governance and Sustainability at Nike (A)

By: Lynn S. Paine, Nien-hê Hsieh and Lara Adamsons

Two members of Nike's executive team must decide what sustainability targets to propose to Nike's CEO and to the corporate responsibility committee of Nike's board of directors. Set in 2012, the case traces the evolution of Nike's approach to environmental and social... View Details

Keywords: Nike; Hannah Jones; Mark Parker; Phil Knight; Philip Knight; Eric Sprunk; Jill Ker Conway; Phyllis Wise; Don Blair; Sustainable Business And Innovation; SB＆I; Flyknit; DyeCoo; Footwear; Athletic Footwear; Apparel; Athletic Apparel; Sustainability; Greenpeace; Detox Campaign; Dirty Laundry; Water; Water Use; Water Pollution; Water Resources; Corporate Responsibility Committee; Judgment; Board Of Directors; Board Committees; Environmental And Social Sustainability; Footwear Industry; Decision Choices and Conditions; Decisions; Ethics; Fairness; Globalized Firms and Management; Multinational Firms and Management; Globalized Markets and Industries; Governance; Corporate Accountability; Corporate Governance; Innovation and Invention; Innovation and Management; Innovation Leadership; Innovation Strategy; Goals and Objectives; Management Practices and Processes; Corporate Social Responsibility and Impact; Performance; Alignment; Supply Chain; Organizational Change and Adaptation; Judgments; Apparel and Accessories Industry; Asia; China; United States; Oregon; Portland

Educators