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      • June 2015
      • Tutorial

      Marketing Exercise: Using Conjoint Analysis for Business Decisions

      By: E. Ofek and Olivier Toubia
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      Ofek, E., and Olivier Toubia. Marketing Exercise: Using Conjoint Analysis for Business Decisions. Harvard Business School Tutorial 515-713, June 2015.
      • 2015
      • Article

      Regulator Leniency and Mispricing in Beneficent Nonprofits

      By: Jonas Heese, Ranjani Krishnan and Frank Moers
      We posit that nonprofits that provide a greater supply of unprofitable services (beneficent nonprofits) face lenient regulatory enforcement for mispricing in price-regulated markets. Consequently, beneficent nonprofits exploit such regulatory leniency and exhibit... View Details
      Keywords: Nonprofit Organizations; Business Earnings; Fairness; Governance Compliance
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      Heese, Jonas, Ranjani Krishnan, and Frank Moers. "Regulator Leniency and Mispricing in Beneficent Nonprofits." Art. 11998. Academy of Management Proceedings (2015).
      • June 2015
      • Article

      Standard-Essential Patents

      By: Josh Lerner and Jean Tirole
      A major policy issue in standard setting is that patents that are ex-ante not that important may, by being included into the standard, become standard-essential patents (SEPs). In an attempt to curb the monopoly power that they create, most standard-setting... View Details
      Keywords: Patents; Policy; Standards
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      Lerner, Josh, and Jean Tirole. "Standard-Essential Patents." Journal of Political Economy 123, no. 3 (June 2015): 547–586.
      • May 2015 (Revised December 2016)
      • Supplement

      Generating Higher Value at IBM (B)

      By: Benjamin C. Esty and E. Scott Mayfield
      Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Value Creation; Financial Statements; Corporate Finance; Computer Industry
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      Esty, Benjamin C., and E. Scott Mayfield. "Generating Higher Value at IBM (B)." Harvard Business School Supplement 215-059, May 2015. (Revised December 2016.)
      • May 2015 (Revised September 2017)
      • Case

      Generating Higher Value at IBM (A)

      By: Benjamin C. Esty and E. Scott Mayfield
      This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details
      Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy
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      Esty, Benjamin C., and E. Scott Mayfield. "Generating Higher Value at IBM (A)." Harvard Business School Case 215-058, May 2015. (Revised September 2017.)
      • 2015
      • Working Paper

      The Business Model: Nature and Benefits

      By: Ramon Casadesus-Masanell and John Heilbron
      This paper considers the nature of the business model and its strategic relevance to negotiations. We elaborate a substantive definition of the business model as decisions enforced by the authority of the firm; this definition enables the analysis of business models... View Details
      Keywords: Business Models; Value Capture; Value-Based Business Strategy; Ambivalent Value; Business Model; Negotiation Deal
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      Casadesus-Masanell, Ramon, and John Heilbron. "The Business Model: Nature and Benefits." Harvard Business School Working Paper, No. 15-089, May 2015. (Revised June 2015.)
      • 2015
      • Book

      Economic Analysis of the Digital Economy

      By: Avi Goldfarb, Shane Greenstein and Catherine Tucker
      As the cost of storing, sharing, and analyzing data has decreased, economic activity has become increasingly digital. But while the effects of digital technology and improved digital communication have been explored in a variety of contexts, the impact on economic... View Details
      Keywords: Information Technology; Economics
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      Goldfarb, Avi, Shane Greenstein and Catherine Tucker, eds. Economic Analysis of the Digital Economy. University of Chicago Press, 2015.
      • 2015
      • Working Paper

      Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures

      By: Josh Lerner and Greg Rafert
      Our analysis seeks to understand the impact of changing allocations of property rights on investment in new firms. We focus on the Cartoon Network, et al. v. Cablevision decision in the U.S., which narrowed the protection enjoyed by content creators (e.g., movie... View Details
      Keywords: Technological Innovation; Venture Capital; Internet and the Web; Entrepreneurship; Investment; Copyright
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      Lerner, Josh, and Greg Rafert. "Lost in the Clouds: The Impact of Changing Property Rights on Investment in Cloud Computing Ventures." Harvard Business School Working Paper, No. 15-082, April 2015.
      • April 22, 2015
      • Editorial

      One Way To Help Greece Recover: Help Greek Companies Obtain Financing

      By: George Serafeim
      Keywords: Europe; European Union; Eurozone; Politics; Government; Government And Business; Competitiveness; Country Analysis; Country Strategy; Finance; Competition; Financing and Loans; Financial Crisis; Business and Government Relations; European Union; Greece
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      Serafeim, George. "One Way To Help Greece Recover: Help Greek Companies Obtain Financing." Forbes.com (April 22, 2015).
      • Article

      A Case for Contextual Intelligence

      By: Tarun Khanna
      In this perspective, I make a case for entrepreneurs and academics alike to focus on what I have referred to elsewhere as Contextual Intelligence, the ability to understand the limits of our knowledge, and to adapt that knowledge to a context different from the one in... View Details
      Keywords: Contextual Intelligence; Institutional Voids; Entrepreneurship In Emerging Markets; Knowledge Use and Leverage; Situation or Environment; Developing Countries and Economies; Entrepreneurship
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      Khanna, Tarun. "A Case for Contextual Intelligence." Special Issue on Leveraging India: Strategies for Global Competitiveness. Management International Review 55, no. 2 (April 2015): 181–190.
      • Article

      Big Other: Surveillance Capitalism and the Prospects of an Information Civilization

      By: Shoshana Zuboff
      This article describes an emergent logic of accumulation in the networked sphere, 'surveillance capitalism,' and considers its implications for 'information civilization.' The institutionalizing practices and operational assumptions of Google Inc. are the... View Details
      Keywords: Surveillance Capitalism; Big Data; Google; Information Society; Privacy; Internet Of Everything; Rights; Economic Systems; Analytics and Data Science; Internet and the Web; Ethics
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      Zuboff, Shoshana. "Big Other: Surveillance Capitalism and the Prospects of an Information Civilization." Journal of Information Technology 30, no. 1 (March 2015): 75–89.
      • 2017
      • Working Paper

      Internalizing Global Value Chains: A Firm-Level Analysis

      By: Laura Alfaro, Pol Antràs, Davin Chor and Paola Conconi
      In recent decades, advances in information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision facing firms worldwide is the... View Details
      Keywords: Global Value Chains; Sequential Production; Incomplete Contracts; Demand and Consumers; Customer Value and Value Chain; Globalization
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      Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi. "Internalizing Global Value Chains: A Firm-Level Analysis." Harvard Business School Working Paper, No. 16-028, September 2015. (Updated October 2017. See Online Appendix. Also NBER Working Paper 21582. Forthcoming in the Journal of Political Economy.)
      • March 2015 (Revised December 2016)
      • Case

      American Well: The DTC Decision

      By: Elie Ofek and Natalie Kindred
      In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details
      Keywords: Health Care; Telehealth; Telemedicine; American Well; Schoenberg; Boston; Israel; Technology; Online Care; Direct-to-consumer; DTC; Health Insurance; Affordable Care Act; Health Care Reform; Accountable Care Organizations; Technology Change; Innovation & Entrepreneurship; Digital Marketing; Strategy; Competition; Information Technology; Marketing; Technological Innovation; Technology Adoption; Entrepreneurship; Marketing Strategy; Health Industry; Technology Industry; Boston; Massachusetts; United States; Israel
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      Ofek, Elie, and Natalie Kindred. "American Well: The DTC Decision." Harvard Business School Case 515-032, March 2015. (Revised December 2016.)
      • March 2015
      • Case

      Unilever: Combatting Global Food Waste

      By: David F. Drake, Janice H. Hammond and Matthew G. Preble
      The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
      Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Forest Products Industry; Manufacturing Industry; Retail Industry; North and Central America; Europe; Asia; Africa; Latin America; India
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      Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
      • March 2015 (Revised December 2015)
      • Case

      Coffee Wars in India: Café Coffee Day 2013

      By: David B. Yoffie and Rachna Tahilyani
      Café Coffee Day (CCD) is the largest coffee retailer in India. In 2012, Starbucks entered the India market. This case explores CCD's competitive advantages, its analysis of Starbuck's entry strategy, and how it might respond to Starbucks' entry. View Details
      Keywords: Strategy; Competitor Analysis; Competitive Strategy; India
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      Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2013." Harvard Business School Case 715-444, March 2015. (Revised December 2015.)
      • March 2015 (Revised December 2015)
      • Case

      Coffee Wars in India: Café Coffee Day 2015

      By: David B. Yoffie and Rachna Tahilyani
      This case is an update of "Coffee Wars in India: Café Coffee Day 2013." It explores Café Coffee Day's progress after Starbuck's entry into India and the decisions it faces in 2015. View Details
      Keywords: Strategy; Competitor Analysis; Emerging Markets; Competitive Strategy; India
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      Yoffie, David B., and Rachna Tahilyani. "Coffee Wars in India: Café Coffee Day 2015." Harvard Business School Case 715-445, March 2015. (Revised December 2015.)
      • March 2015
      • Article

      Business Model Evaluation: Quantifying Walmart's Sources of Advantage

      By: Humberto Brea-Solís, Ramon Casadesus-Masanell and Emili Grifell-Tatjé
      We develop an analytical framework on the basis of the economics of business performance to provide quantitative insight into the link between a firm's business model choices and its profit consequences. The method is applied to Walmart by building a qualitative... View Details
      Keywords: Business Models; Quantitative Analysis; Walmart; Production Theory; Business Model; Competitive Advantage; Profit
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      Brea-Solís, Humberto, Ramon Casadesus-Masanell, and Emili Grifell-Tatjé. "Business Model Evaluation: Quantifying Walmart's Sources of Advantage." Strategic Entrepreneurship Journal 9, no. 1 (March 2015): 12–33.
      • March 2015
      • Article

      Signaling to Partially Informed Investors in the Newsvendor Model

      By: William Schmidt, Vishal Gaur, Richard Lai and Ananth Raman
      We investigate a puzzling phenomenon in which firms make investment decisions that purposefully do not maximize expected profits. Using an extension to the newsvendor model, we focus on a relatively common scenario in which the firm's investor has imperfect information... View Details
      Keywords: Decision Choices and Conditions; Investment
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      Schmidt, William, Vishal Gaur, Richard Lai, and Ananth Raman. "Signaling to Partially Informed Investors in the Newsvendor Model." Production and Operations Management 24, no. 3 (March 2015): 383–401.
      • February 2015
      • Case

      Longbow Capital Partners

      By: Malcolm Baker, Samuel G. Hanson and James Weber
      Longbow Capital Partners is a value-oriented long/short hedge fund focused on stocks in the energy sector. In January 2011, Longbow had invested in NiSource, a Fortune 500 company that owns a diverse portfolio of regulated energy businesses. In late 2014, Longbow was... View Details
      Keywords: Value Investing; Investment Strategy; Dividend Yield; Intrinsic Value; Dividend Discount Model; Master Limited Partnership; Hedge Fund; Energy Industry; Regulation; Utilities; Finance; Financial Services Industry; United States
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      Baker, Malcolm, Samuel G. Hanson, and James Weber. "Longbow Capital Partners." Harvard Business School Case 215-026, February 2015.
      • February 2015 (Revised April 2016)
      • Supplement

      Quincy Apparel (B)

      By: Thomas R. Eisenmann and Lisa C. Mazzanti
      The (B) case provides post-mortem analysis from Quincy's cofounders on why their startup failed and what they could have done differently. Explanations for failure focus on Quincy's ambitious value proposition and resulting operational challenges; cofounder conflict;... View Details
      Keywords: Retail; Online Retail; Women's Apparel; Internet and the Web; Entrepreneurship; Failure; Business Startups; E-commerce; Apparel and Accessories Industry; Retail Industry
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      Eisenmann, Thomas R., and Lisa C. Mazzanti. "Quincy Apparel (B)." Harvard Business School Supplement 815-095, February 2015. (Revised April 2016.)
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