Publications

August 2015
Case

Building an e-Commerce Brand at Wayfair

By: Thales Teixeira and Elizabeth Anne Watkins

Wayfair, Inc. comprised five home goods, furniture, and décor e-commerce brands. Wayfair.com, the main brand, which was responsible for the majority of sales, targeted the mass-middle home-goods market. AllModern, DwellStudio, Joss & Main, and Birch Lane were niche... View Details

March 2022 (Revised February 2024)
Case

Applied Intuition: Powering Autonomy

By: Andy Wu, Rocio Wu and Matt Higgins

Applied Intuition, a leader in autonomous vehicle simulation software, has just closed on a $175 million round of Series D financing that values the four-year-old firm at $3.6 billion. With the immediate future secure, CEO Qasar Younis must now chart a strategic course... View Details

Keywords: Autonomous Vehicles; Software; Strategy; Competitive Strategy; Growth and Development Strategy; Valuation; Technology Industry; Technology Industry; California; Detroit

14 Jul 2022
Research & Ideas

When the Rubber Meets the Road, Most Commuters Text and Email While Driving

commutes on drivers’ work and personal lives. The work-from-anywhere world is changing the landscape of the American commute, as are potential advances in technology that could make cars smarter. The researchers sought to determine both... View Details

Keywords: by Jay Fitzgerald

June 2014
Case

Going Social: Durex in China

By: Mikolaj Jan Piskorski and Aaron Smith

When Reckitt Benckiser (RB), a leading consumer goods company, first entered China, it encountered significant challenges. RB's strategy relied on selling high margin products supported by cost-effective advertising and distribution, but the highly competitive Chinese... View Details

Keywords: Distribution; Multinational Firms and Management; Internet and the Web; Marketing Communications; Brands and Branding; Consumer Products Industry; China

01 Sep 2006
News

Marketing Giant Ted Levitt Remembered

Myopia” has sold more than 850,000 reprints, making it one of the best-selling HBR articles of all time. In 1983, Levitt penned another classic with the HBR article “The Globalization of Markets.” Besides popularizing the word “globalization,” he asserted that new... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

07 May 2007
Research & Ideas

Rediscovering Schumpeter: The Power of Capitalism

smart people of that time believed that technology had reached its limits and capitalism had passed its peak. Schumpeter believed the exact opposite, and of course he was right. Q: Schumpeter introduced the term “creative destruction” and... View Details

Keywords: by Sean Silverthorne; Education

01 Aug 1998
News

High Honors

education." McDermott hasn't slowed down in retirement, concentrating his energy and vision on an array of community-related projects. Among them is the Texas Research and Technology Foundation, which he established in 1984 to develop San... View Details

06 May 2021
HBS Case

How Four Women Made Miami More Equitable for Startups

As CEO of Caribu, Tuchman set about to expand its online library of books and games and became one of the few Latina founders with a technology-based growth company. Miami native Felecia Hatcher held corporate jobs in technology until the... View Details

Keywords: by Carolyn DiPaolo

24 Nov 2003
Research & Ideas

Boards and Corporate Governance: A Balanced Scorecard Approach

the author of more than 100 papers and nine books. Dr. Kaplan received a BS and MS in electrical engineering from the Massachusetts Institute of Technology and a PhD in operations research from Cornell University. Krishna G. Palepu is the... View Details

Keywords: Re: Robert S. Kaplan & Krishna G. Palepu

July 2021 (Revised January 2024)
Case

Fynd

By: Ranjay Gulati, Kairavi Dey and Rachna Tahilyani

Fynd is a fast-growing venture that in 7 years since its founding has become India's largest omnichannel retail company with real-time access to over 9,000 stores' offline inventory. It started as a B2B business supporting retailers who didn’t have an online business,... View Details

Keywords: Entrepreneurship; Business Startups; Business Model; Acquisition; Decision Making; Cost vs Benefits; Growth and Development Strategy; Technology Industry; Technology Industry; Technology Industry; India; Mumbai