Publications

April 1984 (Revised October 1984)
Teaching Note

Mexico: Crisis of Confidence, Teaching Note

By: Richard H.K. Vietor

Keywords: Mexico

February 1984 (Revised February 1994)
Teaching Note

Dade County Resource Recovery Project, Teaching Note

By: David E. Bell

Keywords: Programs; Environmental Sustainability; Miami

February 1984
Supplement

EMP Corp.: Asbury Park Plant (B)

By: Robert H. Hayes

Keywords: Factories, Labs, and Plants; New Jersey

January 1984
Background Note

U.S. Taxation of Foreign Source Income

By: Thomas R. Piper

Keywords: Taxation; United States

January 1984
Supplement

Chicago-Midway (A), Supplement

By: Richard H.K. Vietor

Keywords: Chicago

1984
Other Unpublished Work

Creative Financing of New York City Projects

By: Dutch Leonard

Keywords: Financing and Loans; Urban Scope; New York (city, NY)

November 1983 (Revised September 1987)
Case

Boston Edison: Overload

By: Richard H.K. Vietor

Keywords: Utilities Industry; Massachusetts

November 1983 (Revised March 1995)
Case

Federal Government and Employment

By: Richard S. Tedlow

Provides a vehicle for a discussion of the Employment Act of 1946. View Details

Keywords: Employment; Government Legislation; United States

November 1983 (Revised June 1985)
Case

Pepsi-Cola United Kingdom (A)

By: Benson P. Shapiro and Edward J. Hoff

On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior. View Details

Keywords: Product Launch; Consumer Behavior; Planning; Competition; Food and Beverage Industry; United Kingdom; United States

November 1983
Supplement

Pepsi-Cola United Kingdom (B)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

November 1983
Supplement

Pepsi-Cola United Kingdom (C)

By: Benson P. Shapiro and Edward J. Hoff

Supplements the (A) case. View Details

Keywords: Food and Beverage Industry; United Kingdom; United States

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (A)

By: John A. Quelch

An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details

Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (B)

By: John A. Quelch

The brand assistant on H-80, a new light duty liquid detergent, has to develop a year-one national promotion plan for the new product. Illustrates one of the important tasks of a Procter & Gamble brand assistant and provides substantial information on different types... View Details

Keywords: Advertising; Product Launch; Product Marketing; Brands and Branding; Consumer Products Industry; United States