Publications

Spreadsheet Supplement to "Artea (B): Including Customer-level Demographic Data" and "Artea (C): Potential Discrimination through Algorithmic Targeting" View Details

Keywords: Gender; Race; Diversity; Marketing; Customer Relationship Management; Demographics; Prejudice and Bias; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

March 2015 (Revised May 2018)
Case

JPMorgan Chase: Tapping an Overlooked Talent Pool

By: Boris Groysberg and Katherine Connolly

By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not... View Details

Keywords: Women; Training; Leadership; Motherhood; Talent and Talent Management; Experience and Expertise; Diversity; Gender; Knowledge Use and Leverage; Human Capital; Management Practices and Processes; Organizational Culture; Programs; Financial Services Industry; United States

Educators

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

01 Dec 2010
News

Ilene Lang

Lang Related Links “It Pays to Hire Women in Countries That Won’t”: New research by HBS associate professor Jordan Siegel finds that multinational companies can spin gender bias into gold by recruiting and hiring well-educated female... View Details

Keywords: Julia Hanna; interview; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

October 2000 (Revised January 2002)
Case

Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)

By: Joseph L. Badaracco Jr. and Susan Harmeling

Kathy Levinson, the president and COO of ETRADE and a lesbian mother of two children, must decide whether and how to participate in the "No on Knight" campaign. The campaign opposes California ballot proposition 22, which requires California to recognize only marriages... View Details

Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry

Educators

July 2019
Teaching Note

Arlan Hamilton and Backstage Capital

By: Laura Huang

Teaching Note for HBS No. 419-029. Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton started her own firm, Backstage Capital, in 2015. Hamilton understood the... View Details

Keywords: Black Leadership; LGBTQ; People Of Color; Entrepreneurship; Mission and Purpose; Venture Capital; Corporate Social Responsibility and Impact; Identity; Personal Characteristics; Prejudice and Bias; Social Issues; Diversity; Gender; Race

01 Nov 2018
Blog Post

Finding the Confidence to Apply to HBS

management consulting fostering gender equity through Women@BCG. After HBS, she plans to focus her career on promoting Diversity & Inclusion in the workforce. When Erica was considering pursuing her... View Details

01 Jun 2017
News

Better Hiring Through Brain Science

activities than scanning a résumé for six seconds—which is what the average recruiter does,” she says. But just as important as efficiency to companies like Unilever is the diversity of applicants that Pymetrics delivers—a trait unique to... View Details

Keywords: Dan Morrell

01 Mar 2023
News

Is AI OK?

techniques to analyze that data and build an algorithm that successfully predicted job fit while minimizing bias—matching candidates to the right jobs based on their traits and aptitudes, for example, without discriminating on the basis of View Details

Keywords: Alexander Gelfand; Funds, Trusts, and Other Financial Vehicles; Finance

30 Apr 2021
News

Revealing the Rules

you were a part of—and certainly race and gender have a role to play as well. I eventually came to the rude awakening that in the workplace, there are two sets of people: One is waiting patiently for the next staffing assignment to be... View Details

04 Dec 2019
News

Skydeck Live: The Case for Funding Female Founders

the VC world, sitting on the other side of the table, that she realized the extent of the funding problem that female founders were facing. It was bizarre, Dodi thought. She knew that a diversity of views meant a higher return on... View Details

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

05 Jun 2018
First Look

New Research and Ideas, June 5, 2018

emphases, including psychometric, cognitive, expertise-based, developmental, neuropsychological, cultural, systems, and group-difference approaches. The Nature of Human Creativity brings together an incredible diversity of viewpoints,... View Details

Keywords: Dina Gerdeman

01 Jan 2006
News

Ann S. Moore, MBA 1978

important to surround yourself with the best people who are different from you; diversity matters not just in terms of gender or ethnicity, but also in how people think about problems and their solutions.... View Details

06 Dec 2021
News

What's the Word?

particularly women of color, were more likely to be employed by the industries hardest hit by shutdowns, including leisure, hospitality, and retail. “The gender pay gap, in aggregate, has shifted 8 cents in 25 years, which is pathetic.”... View Details

Keywords: Julia Hanna; illustrations by Martha Rich; Manufacturing; Finance; News, Library, Internet, and Other Services; Information

March 2024
Case

Unintended Consequences of Algorithmic Personalization

“Unintended Consequences of Algorithmic Personalization” (HBS No. 524-052) investigates algorithmic bias in marketing through four case studies featuring Apple, Uber, Facebook, and Amazon. Each study presents scenarios where these companies faced public criticism for... View Details

Keywords: Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Customization and Personalization; Technology Industry; Retail Industry; United States

Educators