Publications

Educators

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

17 Sep 2024
Cold Call Podcast

Fawn Weaver’s Entrepreneurial Journey as an Outsider in the Spirits Industry

Keywords: Re: Hise O. Gibson; Food & Beverage; Tourism

October 2000 (Revised January 2002)
Case

Individual and the Corporation, The: Kathy Levinson and E*TRADE (A)

By: Joseph L. Badaracco Jr. and Susan Harmeling

Kathy Levinson, the president and COO of ETRADE and a lesbian mother of two children, must decide whether and how to participate in the "No on Knight" campaign. The campaign opposes California ballot proposition 22, which requires California to recognize only marriages... View Details

Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry

Educators

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

04 Aug 2020
News

How Business Can Advance Racial Equity

disparity, wealth disparity, gender disparities, racial disparities. When we're in a moment when democracy is in decline, authoritarianism is on the rise around the world and where many people in this country and beyond are fearful and... View Details

Web

Disability Pride Month | Baker Library

leadership, confidence, and navigating challenges. Their stories provide valuable lessons for organizations aiming to foster inclusive leadership pipelines, support gender equity initiatives, and cultivate workplace cultures that empower... View Details

July 2019
Teaching Note

Arlan Hamilton and Backstage Capital

By: Laura Huang

Teaching Note for HBS No. 419-029. Frustrated by an inability to convince existing venture capital firms to invest in companies led by women, people of color, and LGBT founders, Arlan Hamilton started her own firm, Backstage Capital, in 2015. Hamilton understood the... View Details

Keywords: Black Leadership; LGBTQ; People Of Color; Entrepreneurship; Mission and Purpose; Venture Capital; Corporate Social Responsibility and Impact; Identity; Personal Characteristics; Prejudice and Bias; Social Issues; Diversity; Gender; Race

14 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

weren’t any VC funds of scale that had partners of color; the VC funds that did have partners of color were smaller,” he said. “And from a diversity perspective, most funds were gender focused versus... View Details

September 2020 (Revised June 2023)
Supplement

Spreadsheet Supplement to Artea Teaching Note

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States