Publications

Spreadsheet Supplement to Artea Teaching Note 521-041. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Algorithmic Data; Bias; Advertising; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

September 2020 (Revised July 2022)
Exercise

Artea (D): Discrimination through Algorithmic Bias in Targeting

This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and targeting. Parts (B),(C),(D) Introduce algorithmic bias. The... View Details

Keywords: Targeted Advertising; Discrimination; Algorithmic Data; Bias; Advertising; Race; Gender; Marketing; Diversity; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

October 2000 (Revised January 2002)
Case

Individual and the Corporation, The: Kathy Levinson and E*TRADE (B)

By: Joseph L. Badaracco Jr. and Susan Harmeling

Supplements the (A) case. View Details

Keywords: Conflict of Interests; Leadership; Managerial Roles; Values and Beliefs; Decision Choices and Conditions; Gender; Diversity; Financial Services Industry

Educators

01 Jun 2003
News

John Read

and to serve others, then we have succeeded. What are your goals for the organization? The two really important things that we want to do are to reach more kids and to create a more diverse setting for them. In order to achieve that, a... View Details

Keywords: Susan Young; Outward Bound; Arts, Sports, Language, Driving, and Other Schools; Educational Services

15 Nov 2024
News

Driving Change

Speaking to nearly 700 alumni at the Women’s Leadership Summit last week, HBS Professor Robin Ely addressed both current and emerging challenges facing women in leadership roles, while emphasizing the critical importance of continued progress. “Today, we face a fresh... View Details

17 Apr 2019
News

Give It to Me Straight

topic, aptly titled Radical Candor, was released in 2017, and she’s prepping a follow-up, which applies her theories to the topic of gender and justice at work. But on this episode of Skydeck, Scott and I start at the beginning—with the... View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

15 Jun 2021
News

HBS Addresses Racial Equity

plan. A key component of the REP is the hiring of a chief diversity and inclusion officer (CDIO) to advance many aspects of the plan. How is the search proceeding? We’ve narrowed the field to several terrific candidates and will have the... View Details

Keywords: Jennifer Gillespie

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

note: This article was updated to include additional advice related to CEO compensation policies. You Might Also Like: When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners Rapport: The Hidden Advantage That Women Managers Bring to Teams Want to... View Details

Keywords: by Avery Forman; Food & Beverage

27 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

weren’t any VC funds of scale that had partners of color; the VC funds that did have partners of color were smaller,” he said. “And from a diversity perspective, most funds were gender focused versus... View Details

13 Oct 2015
First Look

October 13, 2015

Social Behavior By: Crockett, Molly J., and Amy Cuddy Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=49863 October 2015 Journal of Personality and Social Psychology Men as Cultural Ideals: Cultural Values Moderate View Details

01 Dec 2022
News

The Potential of Business to Improve Lives

When Robin Ely, the Diane Doerge Wilson Professor of Business Administration and the faculty chair of HBS’s Race, Gender, and Equity Initiative, was studying questions of gender and race in organizations in the 1980s, research into... View Details

Keywords: April White

14 Oct 2020
Blog Post

Creating the Minority Renaissance for Venture Capital: Interview with Henri Pierre-Jacques and Jarrid Tingle, Managing Partners at Harlem Capital

weren’t any VC funds of scale that had partners of color; the VC funds that did have partners of color were smaller,” he said. “And from a diversity perspective, most funds were gender focused versus... View Details

September 2020 (Revised February 2024)
Teaching Note

Artea (A), (B), (C), and (D): Designing Targeting Strategies

Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on A/B testing analysis and... View Details

Keywords: Targeted Advertising; Targeting; Race; Gender; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States

04 Aug 2020
News

How Business Can Advance Racial Equity

disparity, wealth disparity, gender disparities, racial disparities. When we're in a moment when democracy is in decline, authoritarianism is on the rise around the world and where many people in this country and beyond are fearful and... View Details

March 2015 (Revised May 2018)
Case

JPMorgan Chase: Tapping an Overlooked Talent Pool

By: Boris Groysberg and Katherine Connolly

By the spring of 2014, the pilot had come to an end for JPMorgan Chase's ReEntry Program, a program designed for women coming back to the workforce after a period of time away. Mary Callahan Erdoes, CEO of Asset Management, and her team had to evaluate whether or not... View Details

Keywords: Women; Training; Leadership; Motherhood; Talent and Talent Management; Experience and Expertise; Diversity; Gender; Knowledge Use and Leverage; Human Capital; Management Practices and Processes; Organizational Culture; Programs; Financial Services Industry; United States

Educators

June 2023
Simulation

Artea Dashboard and Targeting Policy Evaluation

By: Ayelet Israeli and Eva Ascarza

Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details

March 2021
Supplement

Artea (A), (B), (C), and (D): Designing Targeting Strategies

Power Point Supplement to Teaching Note for HBS No. 521-021,521-022,521-037,521-043. This collection of exercises aims to teach students about 1)Targeting Policies; and 2)Algorithmic bias in marketing—implications, causes, and possible solutions. Part (A) focuses on... View Details

Keywords: Targeted Advertising; Targeting; Algorithmic Data; Bias; A/B Testing; Experiment; Advertising; Gender; Race; Diversity; Marketing; Customer Relationship Management; Prejudice and Bias; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; Technology Industry; United States