Unit Demand - Publications - Faculty & Research

23 Oct 2019
Blog Post

How to Talk Gooder in Business and Life

Alison Wood Brooks is the O’Brien Associate Professor of Business Administration in the Negotiation, Organizations, and Markets Unit at HBS. Her research, course development, and teaching focus is on the psychology of conversation—why we... View Details

16 Mar 2020
Research & Ideas

How the Coronavirus Is Already Rewriting the Future of Business

pandemic is likely to change how companies do business. Here’s what they said: Michael Beer: Organizations will develop trust-based cultures with employees The coronavirus challenge demands an organization-wide, honest conversation that... View Details

Keywords: by Dina Gerdeman

31 May 2016
First Look

May 31, 2016

units up to the contract quantity selected in the previous period. We prove that in each period and at each such stage, there are three base-stock levels that characterize an optimal policy, two for the inventory policy and one for the... View Details

Keywords: Sean Silverthorne

Article

Describing Wait Time Bottlenecks for ED Patients Undergoing Head CT

By: Jonathan G. Rogg, Robert S. Huckman, Michael Lev, Ali Raja, Yuchiao Chang and Benjamin White

Study objectives: Facing increased utilization and subsequent capacity and budget constraints, EDs must better understand bottlenecks and their effect on process flow to improve process efficiency. The primary objective of this study was to identify bottlenecks in... View Details

Keywords: Health Care; Bottleneck; Health Care and Treatment; Operations; Health Industry; United States

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09 Aug 2016
First Look

August 9, 2016

earnings growth by 6%. Consistent with the hypothesis that this effect derives from the local demand channel, we find that consumption is less responsive to local labor demand shocks in counties with more... View Details

Keywords: Sean Silverthorne

08 Nov 2022
Research & Ideas

How Centuries of Restrictions on Women Shed Light on Today's Abortion Debate

Efforts to restrict women’s sexual behavior date back centuries in virtually every region of the world. Now, the end of Roe v. Wade in the United States has returned such limitations on women to the contemporary spotlight. Yet, the desire... View Details

Keywords: by Kara Baskin

01 Dec 2019
News

Bridging the Gap

of economic development that lifts all boats isn’t quite happening—yet. The next wave of change that needs to take place in Chattanooga isn’t as straightforward as cleaning up the city’s air or developing its waterfront, impressive and successful as those efforts... View Details

Keywords: Julia Hanna; illustration by Josh Cochran; photographed by Melissa Golden; cross sector collaboration; local government; nonprofits; education; leadership; Administration of Economic Programs; Government

November 2022 (Revised February 2024)
Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein

This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details

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April 2014 (Revised June 2015)
Case

Making stickK Stick: The Business of Behavioral Economics

By: Leslie John, Michael Norton and Michael Norris

Email mking@hbs.edu for a courtesy copy.

stickK.com, a website that uses behavioral economics to help users achieve their goals, must choose between a direct-to-consumer or business-to-business model. The case... View Details

Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States

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17 Sep 2018
Research & Ideas

Welcome to Retirement. Who Am I Now?

their work, so they’re searching for something to replace that work identity.” Over four years, the researchers conducted interviews and surveys of 120 professionals at three quite different companies located in different parts of the View Details

Keywords: by Dina Gerdeman; Entertainment & Recreation

11 Mar 2001
Research & Ideas

Merchants to Multinationals: British Trading Companies in the Nineteenth and Twentieth Centuries

Geoffrey Jones A second major influence on the diversification strategies of the trading companies was the boom in commodity prices. Industrialization in Europe and the United States stimulated a worldwide search for new sources of supply... View Details

Keywords: by Geoffrey Jones

01 Nov 2016
First Look

First Look - November 1, 2016

it comes not from mimicking competitors' best practices, but from seeing functional connections—choices that are part of a connected whole. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51850 October 11, 2016 Proceedings of the National Academy of... View Details

Keywords: Sean Silverthorne

08 Nov 2016
First Look

November 8, 2016

presents a set of guidelines for excellence in the pursuit of transformational policy reforms. It includes detailed case studies from Australia, China, Europe, New Zealand, Southeast Asia, and the United States. Publisher's link:... View Details

Keywords: Sean Silverthorne

April 2020
Teaching Note

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Teaching Note for HBS No. 519-022. Flush with cash from its Series C fundraise, cult beauty brand Glossier considers its next phase of growth, facing critical decisions on how to allocate its capital to support various marketing communications and distribution... View Details

Keywords: Digital Marketing; Crowdsourcing; CRM; Startup; Direct-to-consumer; DTC; Marketing; Marketing Strategy; Brands and Branding; Consumer Behavior; Customer Relationship Management; Venture Capital; Business Startups; Entrepreneurship; Social Media; Beauty and Cosmetics Industry; United States

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20 Oct 2011
Research & Ideas

Getting the Marketing Mix Right

to the effectiveness of their marketing instruments” Thomas J. Steenburgh, an associate professor in the Marketing Unit at Harvard Business School, has developed a new analytical tool that more accurately measures the effectiveness of... View Details

Keywords: by Dina Gerdeman

April 2019 (Revised October 2020)
Case

Kraft Heinz: The $8 Billion Brand Write-Down

By: Jill Avery

On Friday, February 22, 2019, following an unexpected and disappointing earnings report, The Kraft Heinz Company’s stock price fell 27%, wiping out $16 billion in market value. CEO Bernardo Hees had announced that the company had taken a $15.4 billion asset write-down,... View Details

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Web

Philanthropy - Institute For Strategy And Competitiveness

strategically, and thus have unrealized potential. Nov-Dec 1999 Harvard Business Review Philanthropy’s New Agenda: Creating Value by Michael E. Porter & Mark Kramer During the past two decades, the number of charitable foundations in the View Details

04 Feb 2022
Book

Beyond the Cold War: Reinventing Socialism in 5 Countries

Although many view socialism through the rigid lens of Soviet orthodoxy, it has always been a work in progress and an evolving and adaptable ideology on a global scale, says Harvard Business School Marvin Bower Associate Professor Jeremy Friedman. In his new book, Ripe... View Details

Keywords: by Dina Gerdeman

September–October 2013
Article

The Dynamic Advertising Effect of Collegiate Athletics

By: Doug J. Chung

I measure the spillover effect of intercollegiate athletics on the quantity and quality of applicants to institutions of higher education in the United States, popularly known as the "Flutie Effect." I treat athletic success as a stock of goodwill that decays over... View Details

Keywords: Choice Modeling; Entertainment Marketing; Heterogeneity; Panel Data; Structural Modeling; Rights; Analytics and Data Science; Higher Education; Ethics; Consumer Behavior; Advertising; Sports; Advertising Industry; Education Industry

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March 2012
Article

Fixing What's Wrong with U. S. Politics

By: David A. Moss

In America today there's a growing sense that the political system is broken and that its ineffectiveness is a major threat to U.S. competitiveness. Why do so many think the political system is not working? Research shows that in Congress, Republicans and Democrats are... View Details

Keywords: Government and Politics; System; Conflict Management; Performance Productivity; Policy; Public Administration Industry; United States

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