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  • All HBS Web  (2,873)
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  • July 2021 (Revised October 2021)
  • Case

Allianz Customer Centricity: Is Simplicity the Way Forward?

By: Eva Ascarza and Emilie Billaud
This case explores the tradeoffs between product personalization and simplicity as companies grow. The case presents an opportunity to understand whether and how each of these approaches enables and/or limits companies’ abilities to provide customer satisfaction while... View Details
Keywords: Simplicity; Customer Focus and Relationships; Customization and Personalization; Customer Satisfaction; Performance Efficiency; Strategy; Insurance Industry; Europe; Germany
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Ascarza, Eva, and Emilie Billaud. "Allianz Customer Centricity: Is Simplicity the Way Forward?" Harvard Business School Case 522-008, July 2021. (Revised October 2021.)
  • October 2003 (Revised November 2003)
  • Module Note

Organizing to Learn Module Note

By: Amy C. Edmondson
Teaches a framework for managing in dynamic or uncertain organizational contexts, designed for either MBA or Executive Education courses. Offers a new perspective on how managers can help stimulate and guide a collective learning process in their organizations. The... View Details
Keywords: Learning; Business Strategy
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Edmondson, Amy C. "Organizing to Learn Module Note." Harvard Business School Module Note 604-031, October 2003. (Revised November 2003.)
  • February 2011
  • Article

Bounded Ethicality in Negotiations

By: Max Bazerman
Routine and persistent acts of dishonesty prevail in everyday life, yet most people resist shining a critical moral light on their own behavior, thereby maintaining and oftentimes inflating images of themselves as moral individuals. We overview the psychology that... View Details
Keywords: Behavior; Values and Beliefs; Strategy; Goals and Objectives; Reputation; Negotiation; Moral Sensibility
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Bazerman, Max. "Bounded Ethicality in Negotiations." Negotiation and Conflict Management Research 4, no. 1 (February 2011): 8–11.
  • November 2023
  • Article

Knowledge About the Source of Emotion Predicts Emotion-Regulation Attempts, Strategies, and Perceived Emotion-Regulation Success

By: Yael Millgram, Matthew K. Nock, David D. Bailey and Amit Goldenberg
People’s ability to regulate emotions is crucial to healthy emotional functioning. One overlooked aspect in emotion-regulation research is that knowledge about the source of emotions can vary across situations and individuals, which could impact people’s ability to... View Details
Keywords: Emotions; Personal Characteristics; Well-being
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Millgram, Yael, Matthew K. Nock, David D. Bailey, and Amit Goldenberg. "Knowledge About the Source of Emotion Predicts Emotion-Regulation Attempts, Strategies, and Perceived Emotion-Regulation Success." Psychological Science 34, no. 11 (November 2023): 1244–1255.
  • 31 Mar 2008
  • HBS Case

JetBlue’s Valentine’s Day Crisis

all that changed. HBS associate professor Robert Huckman, professor Gary Pisano, and research associate Virginia Fuller tell that story in "JetBlue Airways: Valentine's Day 2007," a case taught in the MBA course Operations View Details
Keywords: by Julia Hanna; Air Transportation
  • July 2020
  • Case

Applying Data Science and Analytics at P&G

By: Srikant M. Datar, Sarah Mehta and Paul Hamilton
Set in December 2019, this case explores how P&G has applied data science and analytics to cut costs and improve outcomes across its business units. The case provides an overview of P&G’s approach to data management and governance, and reviews the challenges associated... View Details
Keywords: Data Science; Analytics; Analysis; Information; Information Management; Information Types; Innovation and Invention; Strategy; Analytics and Data Science; Consumer Products Industry; United States; Ohio
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Datar, Srikant M., Sarah Mehta, and Paul Hamilton. "Applying Data Science and Analytics at P&G." Harvard Business School Case 121-006, July 2020.

    Allison H. Mnookin

    Allison Mnookin is a Senior Lecturer of Business Administration in the Technology and Operations Management (TOM) Unit at the Harvard Business School.  She currently is the co-chair of the first-year MBA Technology and Operations Management course. In addition, she... View Details

    • October 2015
    • Case

    The Maine Food Cluster Project

    By: Karen Mills and Aldo Sesia
    The Libra Foundation is exploring how to grow the food sector in Maine using the strategy of creating a food cluster initiative. Maine is one of the poorest states in the United States and the food sector is one of the largest employers. Multiple efforts in... View Details
    Keywords: Development Economics; Food and Beverage Industry; Agriculture and Agribusiness Industry; Maine; Vermont; Oregon; Denmark
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    Mills, Karen, and Aldo Sesia. "The Maine Food Cluster Project." Harvard Business School Case 316-008, October 2015.
    • August 2000 (Revised January 2006)
    • Case

    Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc.

    This case is designed to familiarize students with the use of financial ratios. Two retailers, Sears, Roebuck and Co. and Wal-Mart Stores, Inc., have a very similar value for return on equity (ROE) in the 1997 fiscal year. Students use the information in the case and... View Details
    Keywords: Value Creation; Financial Statements; Retail Industry; United States
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    Miller, Gregory S., and Christopher F. Noe. "Sears, Roebuck and Co. vs. Wal-Mart Stores, Inc." Harvard Business School Case 101-011, August 2000. (Revised January 2006.)
    • 2015
    • Working Paper

    What Do Private Equity Firms Say They Do?

    By: Paul A. Gompers, Steven N. Kaplan and Vladimir Mukharlyamov
    We survey 79 private equity investors with combined assets under management (AUM) of over $750 billion about their practices in firm valuation, capital structure, governance, and value creation. Investors rely primarily on internal rate of return (IRR) and multiples to... View Details
    Keywords: Governance; Value Creation; Private Equity; Capital Structure; Valuation; Management Practices and Processes
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    Gompers, Paul A., Steven N. Kaplan, and Vladimir Mukharlyamov. "What Do Private Equity Firms Say They Do?" Harvard Business School Working Paper, No. 15-081, April 2015.
    • December 2001 (Revised February 2006)
    • Background Note

    An Options-led Approach to Making Strategic Choices

    By: Jan W. Rivkin
    Summarizes some of the pitfalls of conventional strategic planning processes and proposes an alternative approach to making strategic choices. View Details
    Keywords: Decisions; Management Practices and Processes; Strategic Planning; Strategy
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    Rivkin, Jan W. "An Options-led Approach to Making Strategic Choices." Harvard Business School Background Note 702-433, December 2001. (Revised February 2006.)
    • July 2007 (Revised March 2008)
    • Background Note

    Staging Two-Sided Platforms

    By: Thomas R. Eisenmann and Andrei Hagiu
    Firms that aspire to develop two-sided platforms face a formidable challenge. Prospective users on each side will not invest in the platform until they are confident there will be enough users on the other side. Traditional strategies for dealing with this... View Details
    Keywords: Business Model; Risk Management; Two-Sided Platforms; Supply Chain; Strategy; Retail Industry
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    Eisenmann, Thomas R., and Andrei Hagiu. "Staging Two-Sided Platforms." Harvard Business School Background Note 808-004, July 2007. (Revised March 2008.)
    • April 2001 (Revised July 2001)
    • Case

    Zaplet, Inc.

    By: Dorothy A. Leonard and Brian DeLacey
    Start-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the... View Details
    Keywords: Corporate Entrepreneurship; Business or Company Management; Information Technology; Organizational Design; Venture Capital; Valuation; Business Strategy; Restructuring; Expansion; Product Development; Innovation Strategy; Human Resources; Information Technology Industry; California
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    Leonard, Dorothy A., and Brian DeLacey. "Zaplet, Inc." Harvard Business School Case 601-165, April 2001. (Revised July 2001.)
    • Article

    Ethical Blind Spots: Explaining Unintentional Unethical Behavior

    By: Ovul Sezer, F. Gino and Max H. Bazerman
    People view themselves as more ethical, fair, and objective than others, yet often act against their moral compass. This paper reviews recent research on unintentional unethical behavior and provides an overview of the conditions under which ethical blind spots lead... View Details
    Keywords: Behavior; Ethics; Decision Choices and Conditions
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    Sezer, Ovul, F. Gino, and Max H. Bazerman. "Ethical Blind Spots: Explaining Unintentional Unethical Behavior." Special Issue on Morality and Ethics edited by Francesca Gino and Shaul Salvi. Current Opinion in Psychology 6 (December 2015): 77–81.
    • April 2010 (Revised March 2011)
    • Case

    Tata Nano The People's Car

    By: Krishna G. Palepu, Bharat N. Anand and Rachna Tahilyani
    The case explores how Tata Motors, India's largest automobile company, developed the Nano, the world's cheapest car. The case focuses on the translation of Ratan Tata's (chairman of Tata Motors) vision of a safe affordable car for the masses by Ravi Kant, managing... View Details
    Keywords: Price; Globalized Firms and Management; Disruptive Innovation; Emerging Markets; Business Processes; Quality; Competition; Auto Industry; Manufacturing Industry; India
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    Palepu, Krishna G., Bharat N. Anand, and Rachna Tahilyani. "Tata Nano The People's Car." Harvard Business School Case 710-420, April 2010. (Revised March 2011.)
    • 20 Oct 2010
    • Op-Ed

    Export Competitiveness: Reversing the Logic

    Editor's Note: Christian Ketels wrote this paper for the World Bank's Development Debate, "What Do We Mean by Export Competitiveness and How Do Countries Achieve it in an Uncertain World?" held March 29, 2010. Ketels is Principal Associate at the Institute... View Details
    Keywords: by Christian Ketels
    • 2011
    • Chapter

    Consumers' Relationships with Brands

    By: Susan Fournier and Jill Avery
    This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details
    Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry
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    Fournier, Susan, and Jill Avery. "Consumers' Relationships with Brands." Chap. 14 in Perspectives on Brand Management, edited by Mark D. Uncles, 225–248. Tilde University Press, 2011.
    • February 2008
    • Article

    Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

    By: Geoffrey Jones
    This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
    Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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    Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
    • February 2018
    • Supplement

    Qualtrics (C)

    By: Doug J. Chung and James M. Lattin
    Qualtrics was an online survey research platform and since the beginning, the company had relied entirely on an inside sales model—sales done remotely without face-to-face contact with clients. The low-cost inside sales model, along with an emphasis on a strong sales... View Details
    Keywords: Inside Sales Model; Sales; Strategy; Growth and Development Strategy; Organizational Change and Adaptation
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    Chung, Doug J., and James M. Lattin. "Qualtrics (C)." Harvard Business School Supplement 518-084, February 2018.
    • October 2012
    • Article

    Target the Right Market

    By: Jill Avery and Thomas Steenburgh
    SparkPlace is a two-year-old business with a hot new product: software that manages and measures the effectiveness of permission-based marketing campaigns for social media. The company is in the process of deciding on which of two customer segments to focus its... View Details
    Keywords: Marketing; Market Segmentation; Customer Defection; Customer Lifetime Value; Customer Relationship Management; CRM; Market Segmentation And Target Market Selection; Marketing Strategy; Product Marketing; Customer Focus and Relationships; Customer Value and Value Chain; Technology Industry; United States
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    Avery, Jill, and Thomas Steenburgh. "Target the Right Market." Harvard Business Review 90, no. 10 (October 2012): 119–123.
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