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  • 15 Mar 2017
  • Blog Post

An Average Day at HBS

Italian food in the North End), and sporting events. Try to make a list of what you want to see and do in the city before school and stick to it. Socializing: use the weekend to spend some time with your new friends. Go out for meals,... View Details
  • 19 Oct 2016
  • HBS Seminar

Luís Cabral, NYU Stern School of Business

  • August 2005 (Revised December 2005)
  • Case

Coach K: A Matter of the Heart

By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey
Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and... View Details
Keywords: Power and Influence; Strategic Planning; Decisions; Personal Development and Career; Interpersonal Communication; Management Teams; Goals and Objectives; Decision Choices and Conditions; Sports Industry; North Carolina
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  • 17 Jan 2019
  • Blog Post

MBA Curriculum Spotlight: Short Intensive Programs (SIPs)

active participation of prominent African alumni, including Hakeem Belo-Osagie (HBS ’80), as well as others with expertise in the field, "Africa Rising" will offer big picture understandings of the continent, and the ways in which its past informs the... View Details
  • Web

General Management Curriculum - Faculty & Research

Sports (also listed under Marketing) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global Poor (also listed under Marketing) Kash Rangan Spring 2025 Q4 1.5 Capitalism and the State (CATS) (also listed under Business,... View Details
  • 19 Mar 2014
  • Research & Ideas

A Brand Manager’s Guide to Losing Control

sports some 80 million likes. Nutella has 23 million on its Facebook page. If fan communities feel supported by their brand, they are that much more likely to come to its defense when attacked. "Your best defense against the haters... View Details
Keywords: by Carmen Nobel; Advertising
  • 01 May 2020
  • Blog Post

5 Reasons to Join a Club at HBS

Student Organization (LASO), sports clubs like the B-School Blades, professional clubs like Entrepreneurship Through Acquisition (ETA), and interest clubs like the Wine & Cuisine Society. With classes moving online for the remainder... View Details
  • 31 Jul 2023
  • News

Striving for Imperfection

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Since he left HBS in 1990, Charles Conn (MBA 1990) has built a full and varied portfolio career. Early on, he was a partner at McKinsey and then a tech executive, founding Ticketmaster-Citysearch. Today,... View Details
Keywords: Management of Companies and Enterprises; Management
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

brand needs to stake out a position that allows it to stand out relative to other regions. A Caribbean nation might need to highlight its luxury amenities or access to water sports to stand out among its island neighbors. Marketing isn’t... View Details
Keywords: by Danielle Kost; Tourism
  • November 2002 (Revised January 2003)
  • Case

Mount Everest-1996

Describes the events that transpired during the May 1996, Mount Everest tragedy. Examines the flawed decisions that climbing teams made before and during the ascent. View Details
Keywords: Decisions; Groups and Teams; Crisis Management; Sports Industry; Sports Industry; Nepal
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  • Web

Marketing Awards & Honors - Faculty & Research

award for "contributions within the sports and entertainment industry," voted on by female sports and entertainment industry professionals, in 2018. Sunil Gupta : Finalist for the 2018 Paul E. Green Award... View Details
  • January 2014 (Revised August 2017)
  • Case

StepSmart Fitness

By: Robert J. Dolan, Benson P. Shapiro and Alisa Zalosh
StepSmart Fitness, a manufacturer of exercise equipment, is undergoing a sweeping reorganization. The new CEO has terminated the District Sales Director and Regional VP and promoted 30-year-old Benjamin Cooper to manage the underperforming New England district. A... View Details
Keywords: Analysis; Restructuring; Salesforce Management; Management Succession; Performance Improvement; Sports Industry; Sports Industry; New England
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  • Web

What is an HBS Section? - MBA

Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year... View Details
  • 25 Jan 2016
  • Blog Post

3 Tips on Coming to HBS with a Partner

actual class taking part (but that does not mean they cannot still come to a class or two!). They join in for all social events, join clubs, and participate on our intramural sports teams. A partner in our section was one of our highest... View Details
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Edited by Margie Kelley Alumni Books You Got This! A Straightforward, No-Nonsense Playbook for Crushing 130+ Workplace Challenges By Heidi Abelli (MBA 1993) Palmetto Publishing Stepping into the corporate world can feel like navigating a labyrinth, especially when... View Details
Keywords: Publishing Industries (except Internet); Information
  • 20 Aug 2014
  • Research & Ideas

Why the ALS Ice Bucket Challenge is a Social Media Blockbuster

Sports teams are not far behind. In fact, almost everyone who is challenged by a friend, coworker, or family member joins in. If ice buckets can help fund research to shed light on a terrible disease, such as ALS, more power to them, and... View Details
Keywords: by John Deighton
  • 07 Jan 2019
  • Research & Ideas

The Better Way to Forecast the Future

Political science has seen a rise in probability forecasts for geopolitical events, with forecasting competitions and blogs like Nate Silver’s fivethirtyeight.com offering probabilities of election results, outcomes of sporting events,... View Details
Keywords: by Roberta Holland; Air Transportation; Transportation
  • 04 Feb 2002
  • Research & Ideas

How a Juicy Brand Came Back to Life

marketing, having developed Gatorade into a powerhouse national brand by skillfully executing a plan drawn straight from the marketing textbooks. After purchasing the sports drink from Stokely-Van Camp in 1983, Quaker introduced it into... View Details
Keywords: by John Deighton; Food & Beverage
  • 21 Aug 2017
  • Lessons from the Classroom

Companies Love Big Data But Lack the Strategy To Use It Effectively

to reshape their companies, and explored how they can put data to work for them in ways that create value for their own businesses. The data advantage in sports Big data is already being used heavily in the View Details
Keywords: by Dina Gerdeman
  • Web

Industry Information - Alumni

theoretical and empirical on cross-border banking, as well as information on regulatory initiatives. Reuters: Finance Breaking news on the banking industry delivered by Reuters journalists. + – Business of Sports Business of View Details