Publications

27 Nov 2019
Sharpening Your Skills

Secrets for Creating a Long-Lasting Brand

built from the ground up and rebuilt again when the competitive landscape shifts. A Good Place to Start Super Bowl Ads Sell Products, but Do They Sell Brands?Super Bowl advertising is increasingly about using storytelling to sell corporate brands rather than products.... View Details

Keywords: by Sean Silverthorne; Retail

13 Nov 2013
Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

to an intensive study of a defining moment in the history of an iconic brand: when Porsche launched its first sport-utility vehicle, dubbed the Cayenne, after a long history of creating sports cars. Porsches are culturally associated with... View Details

Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto

06 Nov 2018
Research & Ideas

8 Ways to Make Olympic Stadiums Useful After the Games End

Beijing National Stadium, also called the "Bird's Nest," has been in use since the 2008 Beijing Olympic Games. (bingdian) Few sporting events can equal the pageantry, scale, and drama of the Olympic Games. When an Olympic host... View Details

Keywords: by Julia Hanna; Sports

October 2016
Case

The Quiet Ascension of LA Fitness

By: John R. Wells and Gabriel Ellsworth

In 2016, LA Fitness was the largest chain of non-franchised fitness clubs in North America, operating 676 clubs, serving 4.9 million members, and generating revenues of over $1.9 billion. Founded by Chinyol Yi, Louis Welch, and Paul Norris in 1984, the privately held... View Details

Keywords: LA Fitness; Health Clubs; Fitness; Gyms; Chain; Exercise; Personal Training; Retention; Bally Total Fitness; 24 Hour Fitness; Planet Fitness; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Demographics; Age; Gender; Income; Residency; Borrowing and Debt; Capital; Capital Structure; Cash; Cash Flow; Cost; Private Equity; Financial Condition; Financial Liquidity; Financing and Loans; Investment Return; Price; Profit; Revenue; Geographic Location; Geographic Scope; Multinational Firms and Management; Business History; Employees; Recruitment; Selection and Staffing; Human Capital; Contracts; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Market Entry and Exit; Operations; Service Operations; Leasing; Private Ownership; Problems and Challenges; Sales; Salesforce Management; Situation or Environment; Opportunities; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Mobile Technology; Technology Platform; Health Industry; United States; California; Los Angeles

Blog

The Chao Center: The Heart of HBS Executive Education

project rooms, conference and event spaces, and a cafeteria for Executive Education participants. In addition, the building includes a very large TV used to show sport games, graduation, events, and more. For whom is the Chao Center... View Details

May 2013
Case

Altius Golf and the Fighter Brand

By: Robert J. Dolan and Sunru Yong

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that... View Details

Keywords: Governing and Advisory Boards; Competitive Advantage; Decision Choices and Conditions; Distribution Channels; Sports; Financial Crisis; Brands and Branding; Segmentation; Sports Industry; Sports Industry

15 Mar 2017
Blog Post

An Average Day at HBS

Italian food in the North End), and sporting events. Try to make a list of what you want to see and do in the city before school and stick to it. Socializing: use the weekend to spend some time with your new friends. Go out for meals,... View Details

01 Jun 2024
News

Again and Again

Edited by Jen McFarland Flint; Illustrations by Jason Holley Whenever he’s presenting to a large audience, Professor Michael Norton likes to pose this question to the crowd: After you get up in the morning, do you brush your teeth first and then shower, or vice versa?... View Details

Keywords: Publishing Industries (except Internet); Information

Profile

Rachel H Chung

stretch my ambitions. Being part of the HBS community is like Playing on a giant sports team, where your teammates are also your cheerleaders and coaches. As a kid, what did you want to be when you grew up? A race car driver! The mix of... View Details

04 Jun 2020
Book

It’s Not About You: Why Leaders Need to Look Outward

more included while making others at least feel the same, maybe even more included. Great leaders are great at increasing inclusion for all without a fixed pie. And this pandemic has made that just go to a varsity sport level because of... View Details

Keywords: by Kristen Senz

August 2005 (Revised December 2005)
Case

Coach K: A Matter of the Heart

By: Scott A. Snook, Leslie A. Perlow and Brian DeLacey

Successful college basketball coach Mike Krzyzewski faces the decision whether to accept a lucrative offer to coach a professional basketball team or continue to coach at Duke University. Provides a context for discussing various styles of power, influence, and... View Details

Keywords: Power and Influence; Strategic Planning; Decisions; Personal Development and Career; Interpersonal Communication; Management Teams; Goals and Objectives; Decision Choices and Conditions; Sports Industry; North Carolina