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      • October 2017
      • Case

      LeBron James: Building a Hollywood Empire

      By: Anita Elberse
      It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
      Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Sports Industry; Media and Broadcasting Industry; Entertainment and Recreation Industry; Motion Pictures and Video Industry
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      Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
      • September 2017 (Revised November 2018)
      • Case

      Marriott International: The Next 90 Years

      By: Chiara Farronato and Gary Pisano
      The case examines how Marriott should respond to the potential threats from new home-sharing platforms and the rise of online travel agencies. In 2017 Marriott was the largest hotel chain, with more than one million rooms and 7% of worldwide room supply. In the... View Details
      Keywords: Airbnb; Competitiveness; Threats; Disruption; Lodging Industry; Long-term Growth; Loyalty Program; Marriot; Online Platforms; Online Travel Agencies; Digital Platforms; Disruptive Innovation; Competitive Strategy; Competition; Customer Focus and Relationships; Customer Satisfaction; Internet and the Web; Tourism Industry; Travel Industry; Accommodations Industry
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      Farronato, Chiara, and Gary Pisano. "Marriott International: The Next 90 Years." Harvard Business School Case 618-017, September 2017. (Revised November 2018.)
      • September 2017
      • Teaching Note

      Marketing Transformation at Mastercard

      By: Sunil Gupta and Srinivas K. Reddy
      Teaching Note for HBS No. 517-040. View Details
      Keywords: Mastercard; Financial Services; Ingredient Brand; B2B2C; Experiential Marketing; Digital Marketing; ROI; Marketing; Customer Focus and Relationships; Business and Stakeholder Relations; Brands and Branding; Internet and the Web; Investment Return; Financial Services Industry
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      Gupta, Sunil, and Srinivas K. Reddy. "Marketing Transformation at Mastercard." Harvard Business School Teaching Note 518-043, September 2017.
      • September 2017 (Revised May 2019)
      • Case

      Goldman Sachs' Digital Journey

      By: Sunil Gupta and Sara Simonds
      Lloyd Blankfein, Chairman and CEO of Goldman Sachs, proclaimed, “We are a technology firm. We are a platform.” By 2017, he led a series of initiatives to translate this vision into reality. These included giving clients access to its proprietary database without... View Details
      Keywords: Finance; Information Technology; Digital Platforms; Strategy; Transformation; Digital Strategy; Digital Transformation
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      Gupta, Sunil, and Sara Simonds. "Goldman Sachs' Digital Journey." Harvard Business School Case 518-039, September 2017. (Revised May 2019.)
      • September 2017
      • Case

      NBCUniversal Telemundo: Transforming Latino Television

      By: Henry W. McGee, Carin-Isabel Knoop and Christine Snively
      In August 2017, Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises, considered how the Miami-based Spanish-language TV network Telemundo could succeed in a rapidly shifting media landscape. Over the past few years,... View Details
      Keywords: Television Industry; Television Advertising; Broadcasting; Telecommunications; Internet; Television Entertainment; Internet and the Web; Advertising; Digital Platforms; Digital Marketing; Telecommunications Industry; Media and Broadcasting Industry; Miami
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      McGee, Henry W., Carin-Isabel Knoop, and Christine Snively. "NBCUniversal Telemundo: Transforming Latino Television." Harvard Business School Case 318-018, September 2017.
      • September–October 2017
      • Article

      Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers

      By: Marco Iansiti and Karim R. Lakhani
      A small number of digital superpowers—Alibaba, Amazon, Microsoft, and others—have become “hub firms” because they control access to billions of mobile customers coveted by all kinds of product and service providers. These hubs drive increasing returns to scale and... View Details
      Keywords: Competition; Strategic Planning; Technology Industry; Technology Industry
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      Iansiti, Marco, and Karim R. Lakhani. "Managing Our Hub Economy: Strategy, Ethics, and Network Competition in the Age of Digital Superpowers." Harvard Business Review 95, no. 5 (September–October 2017): 84–92.
      • July 2017 (Revised July 2018)
      • Case

      Upwork: Creating the Human Cloud

      By: Dylan Minor and David Yoffie
      Stephane Kasriel, the new CEO of Upwork, the leading platform for freelance labor, needs to decide on how to redesign its business model. While the firm has been growing rapidly since the merger of Odesk and eLance, the newly combined firm continues to face problems of... View Details
      Keywords: Strategy; Platform; Platform Businesses; Technology; Business Model; Digital Platforms; Growth and Development Strategy; Internet and the Web; Labor
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      Minor, Dylan, and David Yoffie. "Upwork: Creating the Human Cloud." Harvard Business School Case 718-402, July 2017. (Revised July 2018.)
      • 2017
      • Chapter

      Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective

      By: Elizabeth J. Altman and Michael Tushman
      Platform, open/user innovation, and ecosystem strategies embrace and enable interactions with external entities. Firms pursuing these approaches conduct business and interact with environments differently than those pursuing traditional closed strategies. This chapter... View Details
      Keywords: Platforms; Open/user Innovation; Ecosystems; Crowdsourcing; Strategic Leadership; Top Management Teams; CEO Role; Business Strategy; Organizational Change and Adaptation; Leadership; Managerial Roles; Digital Platforms
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      Altman, Elizabeth J., and Michael Tushman. "Platforms, Open/User Innovation, and Ecosystems: A Strategic Leadership Perspective." In Entrepreneurship, Innovation, and Platforms. Vol. 37, edited by Jeffrey Furman, Annabelle Gawer, Brian Silverman, and Scott Stern, 177–207. Advances in Strategic Management. Emerald Publishing Limited, 2017.
      • June 2017
      • Teaching Note

      IBM Transforming, 2012–2016: Ginni Rometty Steers Watson

      By: Rosabeth Moss Kanter and Jonathan Cohen
      Ginni Rometty, who became IBM CEO in 2012, led efforts to transform the company around cognitive computing and the AI platform Watson. This Teaching Note helps instructors understand and teach the Harvard Business School case “IBM Transforming, 2012–2016: Ginni Rometty... View Details
      Keywords: Digital; Technological Change; Artificial Intelligence; Data; IBM; Watson; Internet Of Things; Innovation and Invention; Management; Sales; Information Technology; Technological Innovation; Transformation; AI and Machine Learning
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      Kanter, Rosabeth Moss, and Jonathan Cohen. "IBM Transforming, 2012–2016: Ginni Rometty Steers Watson." Harvard Business School Teaching Note 317-126, June 2017.
      • Summer 2017
      • Article

      Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

      By: Jeffrey Prince and Shane Greenstein
      The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details
      Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry
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      Prince, Jeffrey, and Shane Greenstein. "Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior." Journal of Economics & Management Strategy 26, no. 2 (Summer 2017): 293–317.
      • May 2017 (Revised May 2019)
      • Supplement

      Intuit: QuickBooks (B)

      By: David Yoffie and Nicole Tempest Keller
      This short case updates the earlier Intuit case on transitioning from a product company into a platform company. In addition to providing information on the recent successes and challenges of the business, it also explores a new challenge of building a platform with a... View Details
      Keywords: Platform; Strategic Transition; Strategy; Digital Platforms; Transition
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      Yoffie, David, and Nicole Tempest Keller. "Intuit: QuickBooks (B)." Harvard Business School Supplement 717-513, May 2017. (Revised May 2019.)
      • May 2017
      • Supplement

      Betfair (B), (C), and (D) Case Slides

      By: Ramon Casadesus-Masanell and John Heilbron
      Contains slides related to the Betfair B, C, and D cases.
      Abstracts:
      B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
      C) Prompted by a takeover bid from... View Details
      Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Financial Services Industry; Europe
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      Casadesus-Masanell, Ramon, and John Heilbron. "Betfair (B), (C), and (D) Case Slides." Harvard Business School PowerPoint Supplement 717-520, May 2017.
      • 2017
      • Working Paper

      Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution

      By: Alan MacCormack, Robert Lagerström, Martin Mocker and Carliss Y. Baldwin
      The modern industrial firm increasingly relies on software to support its competitive position. However, the uncertain and dynamic nature of today’s global marketplace dictates that this software be continually evolved and adapted to meet new business challenges. This... View Details
      Keywords: Information Systems; Software; Architecture; Modularity; Agility; Coupling; Applications and Software; Design; Decisions; Performance
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      MacCormack, Alan, Robert Lagerström, Martin Mocker, and Carliss Y. Baldwin. "Digital Agility: The Impact of Software Portfolio Architecture on IT System Evolution." Harvard Business School Working Paper, No. 17-105, May 2017. (Revised October 2017.)
      • May 2017
      • Supplement

      Betfair (B)

      By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
      Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
      Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
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      Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
      • May 2017 (Revised July 2017)
      • Supplement

      Aadhaar: From Voluntary to Mandatory

      By: Tarun Khanna, Anjali Raina and Rachna Chawla
      Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details
      Keywords: Entrepreneurship; Business and Government Relations; Emerging Markets; Information; Information Technology; Organizational Design; Infrastructure; Identity; Projects; Information Management; Government and Politics; Digital Platforms; Internet and the Web; Transformation; Society; Welfare; Social Issues; Private Sector; Public Sector; Information Technology Industry; Asia; India; New Delhi
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      Khanna, Tarun, Anjali Raina, and Rachna Chawla. "Aadhaar: From Voluntary to Mandatory." Harvard Business School Supplement 717-512, May 2017. (Revised July 2017.)
      • 2017
      • Working Paper

      Digital Labor Markets and Global Talent Flows

      By: John Horton, William R. Kerr and Christopher Stanton
      Digital labor markets are rapidly expanding and connecting companies and contractors on a global basis. We review the environment in which these markets take root, the micro- and macro-level studies of their operations, their ongoing evolution and recent trends, and... View Details
      Keywords: Information Infrastructure; Job Cuts and Outsourcing; Talent and Talent Management; Labor
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      Horton, John, William R. Kerr, and Christopher Stanton. "Digital Labor Markets and Global Talent Flows." Harvard Business School Working Paper, No. 17-096, May 2017.
      • May 2017
      • Article

      The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence

      By: Shane Greenstein
      The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
      Keywords: Digital; Britannica; Diseconomies; Encyclopedias; Applications and Software; Books; Competition; Publishing Industry
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      Greenstein, Shane. "The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence." Strategic Management Journal 38, no. 5 (May 2017): 995–1017.
      • April 2017 (Revised May 2022)
      • Case

      King Digital Entertainment

      By: Jeffrey F. Rayport, Davide Sola, Federica Gabrieli and Elena Corsi
      Riccardo Zacconi was the co-founder and CEO of King Digital Entertainment, the video game company that had quickly established itself as the world’s leading maker of casual games for mobile devices after the sensational success of its game “Candy Crush Saga.” Zacconi... View Details
      Keywords: Entrepreneurship; Information Technology; Growth and Development Strategy; Organizational Structure; Acquisition; Decision Choices and Conditions; Video Game Industry; Europe; Sweden
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      Rayport, Jeffrey F., Davide Sola, Federica Gabrieli, and Elena Corsi. "King Digital Entertainment." Harvard Business School Case 817-117, April 2017. (Revised May 2022.)
      • April 2017 (Revised February 2020)
      • Case

      edaixi (eWash): Digital Transformation of Laundry Services (A)

      By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
      Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
      Keywords: Laundry; O2O; Online-to-offline; Business Model; Service Operations; Ownership Type; Digital Platforms; Transformation; China
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      Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (A)." Harvard Business School Case 617-034, April 2017. (Revised February 2020.)
      • April 2017 (Revised February 2020)
      • Supplement

      edaixi (eWash): Digital Transformation of Laundry Services (B)

      By: Feng Zhu, Weiru Chen, Chuang Chen and Ciwu Lin
      Founded in 2013 as a laundry service featuring online ordering for home pickup and delivery, China’s edaixi (eWash) illustrated the online-to-offline (O2O) business model. As yet unclear in 2016 was the optimal way to organize third-party laundry service providers,... View Details
      Keywords: Laundry; O2O; Online-to-offline; Service Operations; Business Model; Digital Platforms; Transformation; Service Industry; China
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      Zhu, Feng, Weiru Chen, Chuang Chen, and Ciwu Lin. "edaixi (eWash): Digital Transformation of Laundry Services (B)." Harvard Business School Supplement 617-038, April 2017. (Revised February 2020.)
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