Publications

SSRN

July 2024
Article

AI, ROI, and Sales Productivity

By: Frank V. Cespedes

Artificial intelligence (AI) is now a loose term for many different things and at the peak of its hype curve. So managers hitch-their-pitch to the term in arguing for resources. But like any technology, its business value depends upon actionable use cases embraced by... View Details

Keywords: ROI; AI and Machine Learning; Sales; Investment Return

2023
Working Paper

Corporate Website-based Measures of Firms' Value Drivers

By: Wei Cai, Dennis Campbell and Patrick Ferguson

We develop and validate new text-based measures of firms’ financial and non-financial value drivers. Using the Wayback Machine to access public US firms’ archived websites from 1995-2020, we scrape text from corporate homepages. We use Kaplan and Norton’s (1992)... View Details

Keywords: Value; Corporate Strategy; Accounting; Analytics and Data Science

24 Apr 2023 - 27 Apr 2023
Conference Presentation

Diversity, Equity, & Inclusion: The Paradoxical Effect & Impact on Security

By: J. Carlos Vega, Hise O. Gibson, Nicole Gilmore and Larry Whiteside Jr.

Diversity, Equity, & Inclusion (DEI) is necessary to create the world class teams we need to defend against advanced threats and adversaries; however, the approach that most take often fails spectacularly. The panel challenges the current practices, the failings, and... View Details

Keywords: Diversity; Cybersecurity; Corporate Social Responsibility and Impact

June 2022
Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details

Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

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March 16, 2021
Article

From Driverless Dilemmas to More Practical Commonsense Tests for Automated Vehicles

By: Julian De Freitas, Andrea Censi, Bryant Walker Smith, Luigi Di Lillo, Sam E. Anthony and Emilio Frazzoli

For the first time in history, automated vehicles (AVs) are being deployed in populated environments. This unprecedented transformation of our everyday lives demands a significant undertaking: endowing complex autonomous systems with ethically acceptable behavior. We... View Details

Keywords: Automated Driving; Public Health; Artificial Intelligence; Transportation; Health; Ethics; Policy; AI and Machine Learning

Spring 2020
Article

The Basic Economics of Internet Infrastructure

By: Shane Greenstein

The internet's structure and operations remain invisible to most economists. What determines the economic value of internet infrastructure and the incentives to improve it? What are the open research questions for the most salient policy issues? This article reviews... View Details

Keywords: Internet and the Web; Infrastructure; Operations; Economics; Value

October 14, 2019
Article

Designing Better Online Review Systems

By: Geoff Donaker, Hyunjin Kim and Michael Luca

Online reviews are transforming the way consumers choose products and services of all sorts. We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to choose a new restaurant. Reviews can create value for buyers and sellers alike, but only if they... View Details

Keywords: Reviews; Internet and the Web; Design; Quality; Reputation

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September 2015 (Revised February 2020)
Case

Managing Consumer Touchpoints at Nissan Japan

By: Thales Teixeira, Nobuo Sato and Akiko Kanno

In 2015, Nissan was third place in the Japanese auto market, behind Toyota and Honda. The challenge of increasing market share was that 80% of car shoppers who were non-Nissan owners did not consider Nissan during their purchase process. This process involved three... View Details

Keywords: Nissan; Automobiles; Cars; Touch Points; Digital Marketing; Internet and the Web; Marketing Channels; Advertising; Auto Industry; Japan

2013
Working Paper

Visualizing and Measuring Enterprise Architecture: An Exploratory BioPharma Case

By: Robert Lagerstrom, Carliss Baldwin, Alan MacCormack and David Dreyfus

We test a method that was designed and used previously to reveal the hidden internal architectural structure of software systems. The focus of this paper is to test if it can also uncover new facts about the components and their relationships in an enterprise... View Details

Keywords: Complexity; Applications and Software; Product Design; Pharmaceutical Industry

June 2001 (Revised January 2002)
Background Note

Structuring and Managing BizDev on the Net: A Note

Discusses business development as it is practiced in many Internet companies. The focus is on companies in Silicon Valley. View Details

Keywords: Internet and the Web; Growth and Development Strategy; California

18 Sep 2020
News

Is VR the Future of Corporate Training?

19 Nov 2014
News

Creating solutions for the oil industry

Retired high-tech entrepreneur Thomas Scambos (MBA 1954) started a company that developed additives to make oil flow more efficiently and also help deal with oil spills. (Published November 2014) View Details

17 Mar 2023
News

Dean Datar Meets with Alumni in New York

practitioners, policy makers, and the general public to affect meaningful change. Addressing society's rapid move to digital platforms, Dean Datar said, "As you look at some of the challenges that confront us as a society, one of those is the accelerated pace at which... View Details

October 2010
Teaching Note

From Imitation to Innovation: Zongshen Industrial Group (TN)

By: Willy C. Shih

Teaching Note for 610057. View Details

Keywords: Innovation and Invention; Transformation; Problems and Challenges; Taxation; Information Technology; Selection and Staffing; Talent and Talent Management; Corporate Strategy; Acquisition; Technology Adoption; Supply Chain; Motorcycle Industry

Fast Answer

Annual IT expenditures by industry

Annual reported IT expenditures by U.S. industry and by type of IT expenditure. Information and Communication Technology Survey: Annual survey compiled by the U.S. Census Bureau that breaks out IT spending... View Details

01 Oct 1998
News

Boston HBS Club Announces 1998-99 Program

The Harvard Business School Alumni Association of Boston sponsors approximately thirty events each year for Boston-area alumni and their guests. This year's offerings feature a new Internet Program Series to update HBS alumni on the business implications of the ongoing... View Details

February 2001 (Revised August 2001)
Case

Dialpad Communications (A)

By: Alan D. MacCormack and Kerry Herman

Describes the evolution of Dialpad, a voice-over-Internet-protocol telephony company. Set in September 2000, CEO Brad Garlinghouse faces a dilemma: what to do about the large number of international users who use Dialpad to call the United States for free. He must also... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Organizational Design; Competitive Strategy; Investment; Mobile and Wireless Technology; Internet and the Web; Venture Capital; Telecommunications Industry; California

27 Jan 2003
Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

substantial breakthroughs in life sciences technologies and continued breakthroughs in information technology. While there is no entirely new technology cluster evident on the... View Details

Keywords: by Sean Silverthorne

September 2013
Case

Advanced Leadership Pathways: David Weinstein and Write the World

By: Rosabeth Moss Kanter, Juliane Calingo Schwetz and Patricia Bissett Higgins

David Weinstein, a lawyer and former Chief Administrative Officer of mutual fund giant Fidelity Investments, launched Write the World, a proprietary online platform that included a writing curriculum, essay prompts in distinct subject matter, and access to expert... View Details

Keywords: Digital Platforms; Internet and the Web; Expansion; Social Entrepreneurship; Education; Business Startups; Philanthropy and Charitable Giving