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Show Results For
- All HBS Web
(17,353)
- People (16)
- News (4,435)
- Research (8,890)
- Events (88)
- Multimedia (84)
- Faculty Publications (7,308)
- Web
Safety and Security
Overview Safety and security are top priorities at Harvard Business School. We ask that you review both the Safety and Security Information sheet posted at your bedroom desk and the Emergency Evacuation View Details
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- Web
Online Business Analytics Course | HBS Online
challenges and drive informed decision-making. 8 weeks 5 hours per week 5 modules Self-Paced with regular deadlines This course earns you a Certificate of Completion from HBS Online. What you earn . Overview Syllabus Enrollment Stories... View Details
- Web
Career Re-Entry & Flexible Work - Alumni
The more people who know, the greater your chances of finding fresh leads, insights, and ideas. Conduct informational interviews Return to your roots and remember to conduct interviews that may not (or probably will not) lead to a job,... View Details
- Web
Winners & Runners-Up | New Venture Competition
interactive DVDs based on one of the top selling kids book series of all time. Sapphire Joseph Park Jason Liu Fai Leong Business Track Runner-Up Mobile local information service provider. Social Enterprise Track, 2004 Sun Edison Brian... View Details
- Web
Events - Business History
turbulent change. The sessions were moderated by HBS Professors Srikant Datar, Geoffrey Jones and Tarun Khanna. You can find more information on the conference website. Dec 5 05 Dec 2016 Business History Seminar Fraud: An American History... View Details
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
pertinent information you wanted to get across. However, sometimes the catch-all size medium isn’t enough to get the size and fit just right. “The Gini coefficient—while often a decent measure—is not the best way to capture the View Details
- 05 Jun 2023
- What Do You Think?
Is the Anxious Achiever a Post-Pandemic Relic?
decisions that impact vast members of the population, it may be time to start informed discussions on reasonable control measures.” Francois Fouche Goosen put it bluntly this way: “One can only regulate if you can convince all... View Details
Keywords: by James Heskett
- 20 Oct 2023
- Blog Post
Three Stories from HBS PRIDE for National Coming Out Day
inspired by the stories of these students. Visit @prideathbs on Instagram for more information and features about the LGBTQ+ community at HBS. Yanzhan Wen (he/him), Class of 2025 Representation is important. My existence stands as a... View Details
- 19 Dec 2022
- Research & Ideas
What Motivates People to Give Generously—and Why We Sometimes Don't
surprisingly difficult. Much later, in the second year of her PhD program, she discovered the field of behavioral economics and folded her non-academic interests into her research. For his part, Zlatev arrived at his PhD in business administration via a degree in... View Details
- 07 Mar 2016
- Blog Post
Living Off Campus at HBS
efficient and you can have much more space. As long as you stay within walking distance it won't feel any different. For more information about housing options at HBS you can read the following blog posts: Living in a Dorm at HBS Living... View Details
- 04 Jun 2020
- Book
It’s Not About You: Why Leaders Need to Look Outward
Frances Frei: I studied math in college, engineering for my masters, and operations and information management for my PhD, which just means I got more and more applied as things went on. And then I got to Harvard and was in the Technology... View Details
Keywords: by Kristen Senz
- 01 Sep 2023
- News
The Exchange: Where Ethics Meet Economics
negotiation. His latest book is Complicit: How We Enable the Unethical and How to Stop. Here, they talk about how the confluence of behavioral ethics and behavioral economics can help shape our understanding of these questions and inform... View Details
- June 2004 (Revised September 2007)
- Case
Zara: IT for Fast Fashion
In 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite... View Details
Keywords: Business Model; Customer Value and Value Chain; Information Management; Infrastructure; Supply Chain Management; Information Technology; Retail Industry
McAfee, Andrew P., Vincent Dessain, and Anders Sjoman. "Zara: IT for Fast Fashion." Harvard Business School Case 604-081, June 2004. (Revised September 2007.)
- 05 Apr 2004
- Research & Ideas
Six Ways to Build Trust in Negotiations
in good faith, yet talks sometimes collapse because each side lacks trust in the other's competence and good intentions. One party might want to make a concession or share sensitive information in the hope of inspiring disclosures and... View Details
Keywords: by Deepak Malhotra
- Web
About Us - Research Computing Services
RCS staff include experts in advanced statistical methods, along with data science methodologies that can support faculty research, including text digitization, fuzzy matching, and natural language processing. RCS team member bios provide additional View Details
- Web
Terms of Use - Alumni
Alumni Profile & Directory Alumni profile information listed in the HBS Alumni Directory is available to HBS alumni, HBS alumni clubs and other HBS alumni organizations, faculty, staff, and students, pursuant to privacy settings chosen by... View Details
- March 2022 (Revised November 2023)
- Case
Doubling Down: Elon Musk's Big Bets in 2022
By: David Yoffie and Daniel Fisher
2021 was a banner year for Elon Musk. CEO of the electric vehicle manufacturer Tesla, the aerospace manufacturer SpaceX, and a few smaller startups, Musk became the richest person on Earth after Tesla reached a market capitalization of $1 trillion and SpaceX a private... View Details
Keywords: Innovation and Management; Competitive Advantage; Competitive Strategy; Information Infrastructure; Applications and Software; Transportation; Strategic Planning; Leadership Style; Leading Change; Goals and Objectives; Aerospace Industry; Auto Industry; Battery Industry; United States; Europe; China
Yoffie, David, and Daniel Fisher. "Doubling Down: Elon Musk's Big Bets in 2022." Harvard Business School Case 722-439, March 2022. (Revised November 2023.)
- June 2023
- Simulation
Artea Dashboard and Targeting Policy Evaluation
By: Ayelet Israeli and Eva Ascarza
Companies deploy A/B experiments to gain valuable insights about their customers in order to answer strategic business problems. In marketing, A/B tests are often used to evaluate marketing interventions intended to generate incremental outcomes for the firm. The Artea... View Details
Keywords: Algorithm Bias; Algorithmic Data; Race And Ethnicity; Experimentation; Promotion; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeted Advertising; Targeted Policies; Pricing Algorithms; A/B Testing; Ethical Decision Making; Customer Base Analysis; Customer Heterogeneity; Coupons; Marketing; Race; Gender; Diversity; Customer Relationship Management; Marketing Communications; Advertising; Decision Making; Ethics; E-commerce; Analytics and Data Science; Retail Industry; Apparel and Accessories Industry; United States
- February 2000 (Revised August 2000)
- Case
Microsoft Latin America
By: Robert S. Kaplan, Alberto Ballve and Antonio Davila
Mauricio Santillan, regional vice president for the Latin American division of Microsoft, has introduced a new performance measurement system to help his country managers formulate and control strategy. Microsoft Latin America's priorities are rolling out of an... View Details
Keywords: Balanced Scorecard; Applications and Software; Emerging Markets; Crime and Corruption; Motivation and Incentives; Management Skills; Global Strategy; Strategy; Information Technology Industry; Latin America
Kaplan, Robert S., Alberto Ballve, and Antonio Davila. "Microsoft Latin America." Harvard Business School Case 100-040, February 2000. (Revised August 2000.)