Publications

November 2019 (Revised September 2022)
Case

TripAdvisor: An Itinerary for Growth

By: Jeffrey F. Rayport, Spencer Rascoff and Susie L. Ma

In 2019, TripAdvisor was one of the best-known and most-trafficked online travel sites. For nearly 20 years, its founder and CEO Steve Kaufer had steered TripAdvisor through many phases of growth and profitability, but recently the company’s growth had started to slow.... View Details

Keywords: Business Growth and Maturation; Decision Making; Business or Company Management; Growth Management; Innovation and Invention; Brands and Branding; Operations; Customer Value and Value Chain; Information Technology; Travel Industry; Massachusetts

2015
Working Paper

Build It, Buy It or Both? Rethinking the Sourcing of Advertising Services

By: Alvin J. Silk and Marta M. Stiglin

This paper provides an update on the current state of in-house agencies. Whereas traditional consideration of internalizing advertising services was framed as a binary choice of build or buy, today's advertisers frequently pursue hybrid policies of build and buy to... View Details

Keywords: Management Practices and Processes; Advertising

SSRN

October 2012 (Revised October 2013)
Case

Rock Health

By: Robert F. Higgins and Ian McKown Cornell

Rock Health was a San Francisco–based nonprofit organization offering accelerator services to spur innovation at the intersection of healthcare and technology. The company was the creation of Halle Tecco (HBS '11) and her HBS classmate Nate Gross (HBS '11), who met... View Details

Keywords: Innovation; Incubation; Healthcare Technology; Startups; Entrepreneurship; Innovation and Management; Health Care and Treatment; Business Startups; Health Industry; San Francisco; California; United States

Article

Credit Access and Social Welfare: The Rise of Consumer Lending in the United States and France

By: Gunnar Trumbull

Research into the causes of the 2008 financial crisis has drawn attention to a link between growing income inequality in the United States and high household indebtedness. Most accounts trace the U.S. idea of credit-as-welfare to the period of wage stagnation and... View Details

Keywords: Household Finance; Welfare State; Credit; Personal Finance; Welfare; Borrowing and Debt; France; United States

June 2011
Article

Truth in Giving: Experimental Evidence on the Welfare Effects of Informed Giving to the Poor

By: Christina Fong and Felix Oberholzer-Gee

It is often difficult for donors to predict the value of charitable giving because they know little about the persons who receive their help. This concern is particularly acute when making contributions to organizations that serve heterogeneous populations. While we... View Details

Keywords: Philanthropy and Charitable Giving; Policy; Information; Knowledge Acquisition; Game Theory; Prejudice and Bias; Poverty; Welfare

2011
Book

Capitalism: Its Origins and Evolution as a System of Governance

By: Bruce R. Scott

Capitalism, as defined in this book, is an indirect, three-level system of governance for economic relationships (i.e., economic, administrative, and political). Whereas economic markets can coordinate supply and demand within an existing system thanks to the invisible... View Details

Keywords: Economic Systems; Price; Governance; Government and Politics; Books; Markets; Relationships; System

2008
Working Paper

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

2008
Chapter

Allocating Marketing Resources

By: Sunil Gupta and Thomas J. Steenburgh

Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods

26 Nov 2018
HBS Seminar

Emily Truelove, MIT Sloan School of Management

Beauty Imagined: A History of the Global Beauty Industry

The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms which have shaped this industry, such as Estée Lauder, Chanel, L'Oréal, and Shiseido, have imagined beauty for us.... View Details

Driving Digital Strategy

Disruption and transformation get a lot of hype, and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve... View Details

27 Nov 2006
What Do You Think?

What’s to Be Done About Performance Reviews?

words, "The 'pain' of conducting performance reviews is associated with a lack of clear mutual (management and employee) understanding of their purpose." At the heart of this concern was whether they are intended primarily to benefit the View Details

Keywords: by Jim Heskett

December 2011
Case

Negotiating the Path of Abraham

By: James K. Sebenius and Kimberlyn Leary

The Abraham Path Initiative board faces strategic and negotiating challenges in revitalizing a route of Middle East cultural tourism following Abraham's path 4000 years ago. The Path begins in the ancient ruins of Harran, in modern-day Turkey, where Abraham first heard... View Details

Keywords: Nonprofit Organizations; Governing and Advisory Boards; Partners and Partnerships; Negotiation; Social Entrepreneurship; Religion; Culture; Tourism Industry; Israel; Syria; Middle East; Turkey; Jordan

Blog

The Harvard Business School Faculty Summer Reader 2023

research on leading complex organizations and scaling businesses, I've chosen Unleash Your Transformation by Marco Van Kalleveen and Peter Koijen. This book offers valuable insights and practical strategies for leaders who are driving... View Details

08 Sep 2008
HBS Case

The Value of Environmental Activists

There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details

Keywords: by Sarah Jane Gilbert; Energy; Utilities

09 Aug 2018
News

Two Million Fake Accounts: Sales Misconduct at Wells Fargo

01 Jun 2015
Research & Ideas

The Surprising Benefits of Oversharing

research studies by Harvard Business School faculty explore this brave new world of "oversharing" — asking what it means to organizations and to reputation when we decide to buck the trend and keep personal information, well,... View Details

Keywords: by Michael Blanding

Web

Criteria | Social Enterprise | Harvard Business School

enterprises (either founding or joining): Social Impact: The social problem you are trying to solve and the specific impact of your solution. [Social impact must be the primary focus of the work of the organization and your role. We will... View Details

February 2020 (Revised August 2020)
Case

San Francisco Ballet: On 'Pointe' for the Future

By: Rohit Deshpandé and Nicole Tempest Keller

The SF Ballet was regarded as one of the top ballet companies in the world. It had an enviable earned revenue percentage of almost 50% and had an internationally recognized ballet school. However, by 2019 the Ballet faced a number of challenges. Ballet was a European... View Details

Keywords: Arts; Business and Stakeholder Relations; Demographics; Organizational Change and Adaptation; Strategic Planning; Social Enterprise; Cultural Entrepreneurship; United States; San Francisco