Publications

May 1990
Background Note

Conjoint Analysis: A Manager's Guide

By: Robert J. Dolan

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

02 Nov 2015
News

So how’s the American middle class, really?

01 Apr 2015
News

Scott Cook Announced as Class Day 2015 Speaker

23 Mar 2022
News

The Great Resignation Didn’t Start with the Pandemic

30 Jan 2022
News

How America’s Talent Wars Are Reshaping Business

21 Jul 2014
News

Keep Time and Emotion from Killing a Negotiation

Keywords: negotiation tactics; negotiation strategy; communication skills

10 Jul 2014
News

A Great Negotiator's Essential Advice

Keywords: negotiation; tactics; preparation

04 Jun 2014
News

To Negotiate Effectively, First Shake Hands

Keywords: negotiation skills; interpersonal communication; handshake

30 Jul 2024
Research & Ideas

Do Social Movements Sway Voters? Not Really, Except for One

3 points. The percentage of people who planned to vote in the presidential election also ticked up. Breaking down voter views This research is just a slice of Pons’ larger research agenda aimed at understanding what makes people vote a... View Details

Keywords: by Sean Silverthorne

01 Mar 2008
News

Negotiating with Wal-Mart

Wal-Mart, the world’s largest retailer, sold $315.6 billion worth of goods in 2006. With its single-minded focus on “EDLP” (everyday low prices) and the power to make or break suppliers, a partnership with Wal-Mart is either the Holy... View Details

Keywords: Julia Hanna; General Merchandise Stores; Retail Trade

October 1993 (Revised February 1995)
Case

Dendrite International

By: Frank V. Cespedes and Marie Bell

Dendrite International is a $23 million (1992 revenues) supplier of sales automation software to pharmaceuticals companies in Europe, Japan, and the United States. The firm's strategy has depended on being a full-service supplier to multinational firms. Impending... View Details

Keywords: Accounting Audits; Cost vs Benefits; Forecasting and Prediction; Marketing Strategy; Risk and Uncertainty; Sales; Competitive Advantage; Information Technology Industry; Japan; Europe; United States

February 2022
Technical Note

Ethical Analysis: Fairness

By: Nien-hê Hsieh

Concerns about fairness can arise across a wide range of contexts. They include the treatment of others, how much things cost, how much workers are paid, the outcome of a decision, and how we assign benefits and burdens across individuals. What counts as fair in a... View Details

Keywords: Fairness; Management Practices and Processes; Decision Choices and Conditions

summer 1992
Article

Capital Choices: Changing the Way America Invests in Industry

By: M. E. Porter

Keywords: Change; Business Ventures; Investment; Decision Choices and Conditions; Capital; United States

February 1979
Case

Systems Engineering Laboratories, Inc.

By: William E. Fruhan Jr.

Choosing an equity offering or an offering of straight subordinated debt with a CCC credit rating and a 12.5% coupon. View Details

Keywords: Decision Choices and Conditions; Borrowing and Debt; Corporate Finance; Computer Industry

October 2020
Article

IQ from IP: Simplifying Search in Portfolio Choice

By: Huaizhi Chen, Lauren Cohen, Umit Gurun, Dong Lou and Christopher J. Malloy

Using a novel database that tracks web traffic on the SEC’s EDGAR servers between 2004 and 2015, we show that mutual fund managers gather information on a very particular subset of firms and insiders, and their surveillance is very persistent over time. This tracking... View Details

Keywords: Tracked Trades; Return Predictability; Institutional Trading; Insider Trading; Institutional Investing; Information; Investment Portfolio; Decisions; Management

SSRN

October 2018 (Revised January 2019)
Case

Social Finance, Inc.

By: Shawn Cole and Fanele Mashwama

This case begins in February 2019 as Tracy Palandjian, co-founder and CEO of Social Finance Inc., prepares for a board meeting that will determine the future strategy of the social enterprise. Social Finance is a non-profit in the impact investment space founded in... View Details

Keywords: Impact Investment; Social Enterprise; Growth and Development Strategy; Decision Choices and Conditions

February 2007 (Revised March 2007)
Module Note

Antigone: The Challenge of Right Versus Right

By: Sandra J. Sucher

A summary of the major themes discussed in the second class of The Moral Leader (EC curriculum). View Details

Keywords: Values and Beliefs; Decision Choices and Conditions; Problems and Challenges

September 2003 (Revised October 2003)
Teaching Note

Work Patterns at Ditto (TN) (A), (B), (C), and (D)

By: Leslie A. Perlow

Teaching Note to (9-404-055), (9-404-056), (9-404-057), and (9-404-058). View Details

Keywords: Product Development; Behavior; Decision Choices and Conditions

September 2000
Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano

Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details

Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Web Services Industry