Publications

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

Educators

December 1978 (Revised April 1980)
Case

U.S. Bank Lending in Mexico

By: George C. Lodge

Keywords: Banks and Banking; Financing and Loans; Mexico; United States

1978
Chapter

Attitudes Toward Nutrition Labeling and Consumer Brand Preferences: The Case of Ready-to-Eat Cereals in the United States

By: J. Quelch

August 1978 (Revised May 1993)
Case

Community Television of Southern California: KCET

By: Regina E. Herzlinger

Keywords: Media and Broadcasting Industry; California

June 1978
Article

How Foreign Businesses Decide to Invest in Massachusetts

By: L. T. Wells Jr.

Keywords: Business Ventures; Investment; Massachusetts

February 1978
Case

Describes the history and evolution of the log home manufacturing industry, a rapidly growing embryonic industry capitalizing on the back-to-basics lifestyle changes in the United States. Focuses on one of the leading firms in the industry, but allows a discussion of... View Details

Keywords: Business or Company Management; Change Management; Industry Structures; Supply and Industry; Problems and Challenges; Business Startups; Business Strategy; Manufacturing Industry; United States

Educators

February 1978
Supplement

Sierra Log Homes, Inc. (B1)

Supplements the (A) case. View Details

Keywords: Construction Industry; United States

February 1978
Supplement

Sierra Log Homes, Inc. (B2)

Supplements the (A) case. View Details

Keywords: Construction Industry; United States

February 1978
Supplement

Sierra Log Homes, Inc. (B3)

Supplements the (A) case. View Details

Keywords: Construction Industry; United States

February 1978
Supplement

Sierra Log Homes, Inc. (B4)

Supplements the (A) case. View Details

Keywords: Construction Industry; United States

February 1978
Supplement

Sierra Log Homes, Inc. (B5)

Supplements the (A) case. View Details

Keywords: Construction Industry; United States

February 1978
Supplement

Sierra Log Homes, Inc. (B6)

Supplements the (A) case. View Details

Keywords: Construction Industry; United States

01 Jan 1978
Conference Presentation

United States Aid and Foreign Direct Investment in Egypt

By: L. T. Wells Jr.

Keywords: Foreign Direct Investment; International Finance; United States; Egypt

November 1977 (Revised October 1980)
Case

Commonwealth of Massachusetts

By: Samuel L. Hayes III

Keywords: Government and Politics; Massachusetts

1977
Working Paper

Mitigating Demographic Risk Through Social Insurance

By: Jerry R. Green

A two-period lifetime overlapping generations growth model is used to evaluate the possibility that social insurance can effectively offset economic risks associated with uncertainty about the rate of population growth. Crude measures of the seriousness of this type of... View Details

Keywords: Social Insurance; Econometric Models; Public Sector; Government Administration; Policy; Human Needs; Social Issues; Risk and Uncertainty